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GOOD AFTERNOON!

Ariadne Capital Limited is authorised and regulated by the U.K. Financial Services Authority
The Face of Every Entrepreneur
They just may not show it to you!
Two Good Reasons
 •   They see the inevitable and advance the Future
 •   They are willing to live abnormal lives
Capital Follows Ideas
     Always Has, Always Will
Remember the New Economy?
Turns out it’s latest version of “New”
Economic Growth since the end of the 18th Century
   has gone through 5 Distinct Stages,
   associated with 5 successive Technological Revolutions
Five Successive Technological Revolutions, 1770’s to 2000’s
Technological                           Popular Name for the        Core Country or         Big-bang initiating the    Year
Revolution                              Period                      Countries               revolution

FIRST                                   The Industrial              Britain                 Arkwright’s mill opens     1771
                                        Revolution                                          in Cromford

SECOND                                  Age of Steam and            Britain (spreading to   Test of the Rocket         1829
                                        Railways                    Continent and USA)      steam engine for the
                                                                                            Liverpool-Manchester
                                                                                            railway
THIRD                                   Age of Steel, Electricity   US and Germany          The Carnegie Bessemer      1875
                                        and Heavy Engineering       forging ahead and       stell plant opens in
                                                                    overtaking Britain      Pittsburgh,
                                                                                            Pennsylvania
FOURTH                                  Age of Oil, the             USA (with Germany at    First Model-T comes        1908
                                        Automobile and Mass         fist vying for world    out of the Ford plant in
                                        Production                  leadership), later      Detroit, Michigan
                                                                    spreading to Europe

FIFTH                                   Age of Information and      USA (spreading to       The Intel                  1971
                                        Telecommunications          Europe and Asia)        microprocessor is
                                                                                            announced in Santa
   © Proprietary & Confidential – Ariadne Capital                                           Clara, CA
Lifecycle of a Technological Revolution
                                                           Period one               Period two                 Period three               Period four

                                                                                                                                          Last new products and
                                                                                                                                          industries. Earlier ones
                                                                                                                                          approaching maturity
                                                                                                                                          and market saturation
Degree of technology maturity
   and market saturation




                                                                                    Full constellation (new
                                                                                    industries, technology     Full expansion of
                                                                                    systems and                innovation and market
                                                                                    infrastructure)            potential




                                                           Early new products and
                                                           industries. Explosive
                                                           growth and fast
                                                           innovations


                                 Gestation                 Paradigm                 Introduction of successive new products, industries   Constriction         Time
                                 period                    configuration              and technology systems, plus modernisation of       of potential
                                                                                                       existing ones
                                                   Big-bang
                                                                                       Around half a century
                                © Proprietary & Confidential – Ariadne Capital
AGE OF IT AND TELECOMMUNICATIONS
  50 ISH YEAR CYCLE – 1971 TO 20...?

BIG BANG – NOVEMBER 1971 IN SANTA CLARA, CALIFORNIA
    •   Bob Noyce and Gordon Moore launched Intel’s first microprocessor, the precursor of the computer
        on a chip

INSTALLATION – late 1970’s through to Noughties
    •   1976 – Steve Jobs, Steve Wozniak found Apple Computer
    •   1984 - Michael Dell founds PC’s Limited later named Dell Computer Corporation
    •   1985 – Irwin Jacobs founds QualComm, pioneer in Wireless Communications
    •   1990 – CERN / Tim Berners Lee
    •   1994 – Yahoo founded
    •   2003 – Skype – “free calls on web”
    •   2004 - Facebook founded

THE TURNING POINT

                                                                             © Proprietary & Confidential –
                                                                                           Ariadne Capital
THE REVOLUTION STARTS AS A SMALL FACT
      WITH BIG PROMISE
      AND MOVES TO A SIGNIFICANT FORCE IN THE MARKET




© Proprietary & Confidential – Ariadne Capital
Big Bangs attract new investment: successful radical
innovations receive and promise extraordinary profits in
a mature industrial landscape
                                                                                                                              Turning




                                                   Degree of diffusion of the technological revolution
                                                                                                                               Point
                                                                                                               INSTALLATION             DEYPLOYMENT
  The Installation Period is one of tense co-                                                                     PERIOD                   PERIOD
  existence of two paradigms

  •Once a truly superior technology is
  available, with higher productivity and clear
  growth potential, the outcome in the
  medium term is practically inevitable.

  •First 2 or 3 decades of creative destruction
  after the Big Bang are increasingly turbulent
  and the benefits of growth uneven.                                                                                                                      Time
                                                                                                         Big-bang                                     Next
                                                                                                                                                      big-bang
  •A new context is being created; a new
  common sense is emerging.

  •The world of computers and the Internet is
  very different than the world of the car,
  mass production and the highway.

  © Proprietary & Confidential – Ariadne Capital
The dynamics of the system: three spheres of change in
constant reciprocal action


                   ECONOMIC CHANGE                                                              INSTITUTIONAL CHANGE




                                                                                                                   Socio-political
                                            Production                                                           ideas & behaviour
                                              capital
            Financial                                                                      Socio-institutional
             capital                                                                         frameworks

                                                             TECHNOLOGICAL CHANGE




                                                                           Technological
                                                                            revolutions
                                                         Techno-economic
                                                            paradigms




© Proprietary & Confidential – Ariadne Capital
Technological Revolutions



                            • 1999 – David with his
                              slingshot wants to kill
                              Goliath
The Economy & Social Institutions Respond



                                • 1999 to 2013 – Broadband and
                                  Mobile Technologies continue
                                  to invade our lives

                                • 2013 -David and Goliath must
                                  dance
Consumerisation of Technology

Ariadne advised Skype on business development activity in 2003 and 2004
The consumer's adoption of services is driving everything, reversing how new
   products and services used to come to market through the enterprise.




                    User



   Client                          Developer



                   Supplier
Raymond Kurzweil
   The Singularity is Near

                 • Technology operates exponentially while our
                   minds operate linearly
                 • It took 89 years for the fixed line telephone to
                   achieve an adoption of 150 million users, but
                   only 38 years for the television to get to the
                   same point. The mobile phone achieved this
                   in 14 years, the iPod in 7, and Facebook in 5.
                 • 20,000 years of progress this century.
                 • At a certain point, we have to leverage
                   technology or artificial intelligence to continue
                   to model or predict the future
The David / Goliath Grid Model
                                                                                                      Network
Strategic
                                                                                                      Effects
Value
                                                                 When partnering with,     When acquired,
                                      Ecosystem
                                                                 1)Brings new              1)Can become
  “David” - Digital Enabler




                                      EconomicsTM –
                                      shifting                   digital revenues
                                      industry                                             2)Can reinforce or
                                      players                    2)Brings lean operating   gain a position as
                                                                 system                    Industry Architect
                                      Consumer –
                                      Data sets
                                      become
                                      prevalent

                                      Network –
                                      Orientation at
                                      heart of the
                                      consumer
                                      insight                       Renting                   Operating System
                                                                    Not Licensing             to the industry
Vulnerability                                               “Goliath” - Distribution          Financial Value
                              Copyright - Ariadne Capital                                                       75
Examples of Corporates engaging with Digital Enablers

Large corporates which are partnering and/or acquiring digital technology firms
   include:
Software is Eating the World

                                                 - Marc Andreessen




© Proprietary & Confidential – Ariadne Capital
GIVEN ALL THAT!
WHAT IS THE INVESTMENT OPPORTUNITY?
WE HAVE A CUNNING PLAN




© Proprietary & Confidential – Ariadne Capital
Innovation is about Economics
Not Technology


Otherwise we’d all be flying the Concorde
But we’re packed into Jumbo Jets
Network-orientation to business
and Ecosystem Economics

•   Google says that they organise the world’s information
•   They actually organise the economics of the world’s information
•   I, as a consumer of their search, am not given any economic upside in the search
    transaction.
•   They have built a multi-billion pound business using – albeit anonymously – my personal
    data – aggregated with that of others, but releasing none of the economic value to me
•   Their biggest Achilles Heel is if someone in the search space were to cut a different set of
    economics for the consumer
•   Ariadne Capital found that entrepreneur – John Paleomylites – founder of
    BeatThatQuote, and sold his business to Google on the 4th of March 2011 for a 122 EBITDA
    multiple for these reasons
84
Monitise – The De Facto Leader

                                                                                 1.6 bn+
                                                                                 transactions pa



        300+ FIs & Partners                                                                 17m
  FIs                                                                                       Registered
                                                                                            customers




                                                                                           $20bn
                                                              Value of
 World leading partnerships                            700+ payments &
                                         Mobile Money Experts transactions pa

                              © 2003 – 2012 Monitise plc. All Rights Reserved.
has created The Mobile Money Ecosystem over the past 9 years




                    Cards
                  Processor



 Payments
 • Domestic
• International



                     Mobile
                     TopUp


                                                        Enabler


                    3rd Party
                    Providers
                  • Sharedealing
                   • Insurance                                                          Mobile
                                                                                       Operators
   National
                                             Use of standard Interfaces
   Services
   • Transit
   • Utility

                                                                          Other eg
                                    Core                                  • CRM
                                   Banking            Wealth              • Database




                  Shopping
                     &
                   Loyalty
                                                 Bank Platforms
86
     What is Mobile Money?
     The opportunity is to meet a range of key consumer needs
     through their mobile




                               Underpinned by bank grade technology & security



                         © 2003 – 2012 Monitise Group Limited. All Rights Reserved. Confidential.
86
Convergent Commerce


Financial Institutions   Mobile
• Banking/ Alerts        • Mobile Prepaid
• NFC/ Remote            • Remittances
• Offers                 • App Markets
• Remittance             • NFC/ Private Label
                         • Remote Direct Bill




Social Media and         Retail Transport
online advertising       Ticketing
• Mobile OS              • Mobile Checkout
• Marketing Apps         • NFC/ Proximity
• LBS Services           • BarCode/ Text Purch
  • Networking           • Offers/ Promotions
  • Offers               • Shopping Apps/ Mobile
                           Web
Five Stages of Company Development

 Phase 1    Phase 2        Phase 3              Phase 4                Phase 5




                                              Scale on the back
                        Validate Business
                                              of the Enterprise          High Growth
  Idea       Product    Model; Operating                             Sustainable Business
                                                Platforms and
                        Model Set to Scale
                                             Corporate Partners




            ACE Fund
           investment
              focus



                                                           © Proprietary & Confidential –
                                                                          Ariadne Capital
                                                                                            88
In 2013, “Network Benefits” accrue to those Firms
who understand their role in their ecosystem and
organise the economics for it

This in turn leads to exceptional returns for their
shareholders




                                                      89
Individual Capitalism is the Force for the 21st
Century


           “Capitalism was about empowered
        authority which didn’t necessarily activate
       the citizenry; the Internet stands that on its
            head, and shifts the power to the
                         Individual
       – making Individual Capitalism the force of
                    the 21st Century”.
So I say it’s really very simple....



      Follow The Entrepreneur

      • He/She has the Market Insight

      • He/She is the Creator of Value

      • He/She is the Hero




© Proprietary & Confidential – Ariadne Capital
Thank you ....
         julie@ariadnecapital.com
       www.entrepreneurcountry.com
http://www.entrepreneurcountryforum.com




                                          93
Deep impact2013 juliemeyer-slides

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Deep impact2013 juliemeyer-slides

  • 1.
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  • 3. GOOD AFTERNOON! Ariadne Capital Limited is authorised and regulated by the U.K. Financial Services Authority
  • 4. The Face of Every Entrepreneur They just may not show it to you!
  • 5. Two Good Reasons • They see the inevitable and advance the Future • They are willing to live abnormal lives
  • 6. Capital Follows Ideas Always Has, Always Will
  • 7. Remember the New Economy? Turns out it’s latest version of “New”
  • 8. Economic Growth since the end of the 18th Century has gone through 5 Distinct Stages, associated with 5 successive Technological Revolutions Five Successive Technological Revolutions, 1770’s to 2000’s Technological Popular Name for the Core Country or Big-bang initiating the Year Revolution Period Countries revolution FIRST The Industrial Britain Arkwright’s mill opens 1771 Revolution in Cromford SECOND Age of Steam and Britain (spreading to Test of the Rocket 1829 Railways Continent and USA) steam engine for the Liverpool-Manchester railway THIRD Age of Steel, Electricity US and Germany The Carnegie Bessemer 1875 and Heavy Engineering forging ahead and stell plant opens in overtaking Britain Pittsburgh, Pennsylvania FOURTH Age of Oil, the USA (with Germany at First Model-T comes 1908 Automobile and Mass fist vying for world out of the Ford plant in Production leadership), later Detroit, Michigan spreading to Europe FIFTH Age of Information and USA (spreading to The Intel 1971 Telecommunications Europe and Asia) microprocessor is announced in Santa © Proprietary & Confidential – Ariadne Capital Clara, CA
  • 9. Lifecycle of a Technological Revolution Period one Period two Period three Period four Last new products and industries. Earlier ones approaching maturity and market saturation Degree of technology maturity and market saturation Full constellation (new industries, technology Full expansion of systems and innovation and market infrastructure) potential Early new products and industries. Explosive growth and fast innovations Gestation Paradigm Introduction of successive new products, industries Constriction Time period configuration and technology systems, plus modernisation of of potential existing ones Big-bang Around half a century © Proprietary & Confidential – Ariadne Capital
  • 10. AGE OF IT AND TELECOMMUNICATIONS 50 ISH YEAR CYCLE – 1971 TO 20...? BIG BANG – NOVEMBER 1971 IN SANTA CLARA, CALIFORNIA • Bob Noyce and Gordon Moore launched Intel’s first microprocessor, the precursor of the computer on a chip INSTALLATION – late 1970’s through to Noughties • 1976 – Steve Jobs, Steve Wozniak found Apple Computer • 1984 - Michael Dell founds PC’s Limited later named Dell Computer Corporation • 1985 – Irwin Jacobs founds QualComm, pioneer in Wireless Communications • 1990 – CERN / Tim Berners Lee • 1994 – Yahoo founded • 2003 – Skype – “free calls on web” • 2004 - Facebook founded THE TURNING POINT © Proprietary & Confidential – Ariadne Capital
  • 11. THE REVOLUTION STARTS AS A SMALL FACT WITH BIG PROMISE AND MOVES TO A SIGNIFICANT FORCE IN THE MARKET © Proprietary & Confidential – Ariadne Capital
  • 12. Big Bangs attract new investment: successful radical innovations receive and promise extraordinary profits in a mature industrial landscape Turning Degree of diffusion of the technological revolution Point INSTALLATION DEYPLOYMENT The Installation Period is one of tense co- PERIOD PERIOD existence of two paradigms •Once a truly superior technology is available, with higher productivity and clear growth potential, the outcome in the medium term is practically inevitable. •First 2 or 3 decades of creative destruction after the Big Bang are increasingly turbulent and the benefits of growth uneven. Time Big-bang Next big-bang •A new context is being created; a new common sense is emerging. •The world of computers and the Internet is very different than the world of the car, mass production and the highway. © Proprietary & Confidential – Ariadne Capital
  • 13. The dynamics of the system: three spheres of change in constant reciprocal action ECONOMIC CHANGE INSTITUTIONAL CHANGE Socio-political Production ideas & behaviour capital Financial Socio-institutional capital frameworks TECHNOLOGICAL CHANGE Technological revolutions Techno-economic paradigms © Proprietary & Confidential – Ariadne Capital
  • 14. Technological Revolutions • 1999 – David with his slingshot wants to kill Goliath
  • 15. The Economy & Social Institutions Respond • 1999 to 2013 – Broadband and Mobile Technologies continue to invade our lives • 2013 -David and Goliath must dance
  • 16. Consumerisation of Technology Ariadne advised Skype on business development activity in 2003 and 2004 The consumer's adoption of services is driving everything, reversing how new products and services used to come to market through the enterprise. User Client Developer Supplier
  • 17. Raymond Kurzweil The Singularity is Near • Technology operates exponentially while our minds operate linearly • It took 89 years for the fixed line telephone to achieve an adoption of 150 million users, but only 38 years for the television to get to the same point. The mobile phone achieved this in 14 years, the iPod in 7, and Facebook in 5. • 20,000 years of progress this century. • At a certain point, we have to leverage technology or artificial intelligence to continue to model or predict the future
  • 18. The David / Goliath Grid Model Network Strategic Effects Value When partnering with, When acquired, Ecosystem 1)Brings new 1)Can become “David” - Digital Enabler EconomicsTM – shifting digital revenues industry 2)Can reinforce or players 2)Brings lean operating gain a position as system Industry Architect Consumer – Data sets become prevalent Network – Orientation at heart of the consumer insight Renting Operating System Not Licensing to the industry Vulnerability “Goliath” - Distribution Financial Value Copyright - Ariadne Capital 75
  • 19. Examples of Corporates engaging with Digital Enablers Large corporates which are partnering and/or acquiring digital technology firms include:
  • 20. Software is Eating the World - Marc Andreessen © Proprietary & Confidential – Ariadne Capital
  • 21. GIVEN ALL THAT! WHAT IS THE INVESTMENT OPPORTUNITY?
  • 22. WE HAVE A CUNNING PLAN © Proprietary & Confidential – Ariadne Capital
  • 23. Innovation is about Economics Not Technology Otherwise we’d all be flying the Concorde But we’re packed into Jumbo Jets
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  • 26. and Ecosystem Economics • Google says that they organise the world’s information • They actually organise the economics of the world’s information • I, as a consumer of their search, am not given any economic upside in the search transaction. • They have built a multi-billion pound business using – albeit anonymously – my personal data – aggregated with that of others, but releasing none of the economic value to me • Their biggest Achilles Heel is if someone in the search space were to cut a different set of economics for the consumer • Ariadne Capital found that entrepreneur – John Paleomylites – founder of BeatThatQuote, and sold his business to Google on the 4th of March 2011 for a 122 EBITDA multiple for these reasons
  • 27. 84 Monitise – The De Facto Leader 1.6 bn+ transactions pa 300+ FIs & Partners 17m FIs Registered customers $20bn Value of World leading partnerships 700+ payments & Mobile Money Experts transactions pa © 2003 – 2012 Monitise plc. All Rights Reserved.
  • 28. has created The Mobile Money Ecosystem over the past 9 years Cards Processor Payments • Domestic • International Mobile TopUp Enabler 3rd Party Providers • Sharedealing • Insurance Mobile Operators National Use of standard Interfaces Services • Transit • Utility Other eg Core • CRM Banking Wealth • Database Shopping & Loyalty Bank Platforms
  • 29. 86 What is Mobile Money? The opportunity is to meet a range of key consumer needs through their mobile Underpinned by bank grade technology & security © 2003 – 2012 Monitise Group Limited. All Rights Reserved. Confidential. 86
  • 30. Convergent Commerce Financial Institutions Mobile • Banking/ Alerts • Mobile Prepaid • NFC/ Remote • Remittances • Offers • App Markets • Remittance • NFC/ Private Label • Remote Direct Bill Social Media and Retail Transport online advertising Ticketing • Mobile OS • Mobile Checkout • Marketing Apps • NFC/ Proximity • LBS Services • BarCode/ Text Purch • Networking • Offers/ Promotions • Offers • Shopping Apps/ Mobile Web
  • 31. Five Stages of Company Development Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Scale on the back Validate Business of the Enterprise High Growth Idea Product Model; Operating Sustainable Business Platforms and Model Set to Scale Corporate Partners ACE Fund investment focus © Proprietary & Confidential – Ariadne Capital 88
  • 32. In 2013, “Network Benefits” accrue to those Firms who understand their role in their ecosystem and organise the economics for it This in turn leads to exceptional returns for their shareholders 89
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  • 34. Individual Capitalism is the Force for the 21st Century “Capitalism was about empowered authority which didn’t necessarily activate the citizenry; the Internet stands that on its head, and shifts the power to the Individual – making Individual Capitalism the force of the 21st Century”.
  • 35. So I say it’s really very simple.... Follow The Entrepreneur • He/She has the Market Insight • He/She is the Creator of Value • He/She is the Hero © Proprietary & Confidential – Ariadne Capital
  • 36. Thank you .... julie@ariadnecapital.com www.entrepreneurcountry.com http://www.entrepreneurcountryforum.com 93