1. WORD OF MOUTH
YOUR ULTIMATE
DISTRIBUTION CHANNE
SPIKE JONES
GROUP DIRECTOR, ENGAGEMENT
sjones@wcgworld.com

3. in real life
you talked to people
on social media

4. 3.3 BILLION
MENTIONS OF BRANDS IN
A TYPICAL DAY IN THE US

5. 3.3 BILLION
MENTIONS OF BRANDS IN
A TYPICAL DAY IN THE US
3.1 BILLION
OF THOSE ARE NOT ON
SOCIAL MEDIA

8. WE WANT SOME OF
THAT TWITTER.
HOW ABOUT SOME
FACEBOOK, TOO?
OH, AND “LIKES.” WE
WANT LOTS OF LIKES.

9. WHAT ‘CHO
TALKIN’
‘BOUT
WILLIS?

10. WTF?

11. BRINGING
COMMUNITY
BACK

12. NEIGHBOR

13. NEIGHBORLY

15. TRUTHS*
ABOUT
WORD OF MOUTH
MARKETING
*may be counterintuitive

16. IT IS NOT –
NOR WILL IT EVER BE –
ABOUT YOUR PRODUCT1

17. YOUR PRODUCT
IS THE CONDUIT
(SOLVE FOR EXCITED KITTY)

22. 2DON’T SEEK OU
INFLUENCE.
CREATE IT.

26. INFLUENCE
CAN BE
CREATED
PASSION
CANNOT

27. YOUR COMMUNITY
IS NOT FOR
EVERYBODY3

31. FIND
YOUR
RALLYING CRY4

34. REMEMBER
THE
ALAMO

36. EVERYBODY WANTS
TO BE A PART OF
SOMETHING
BIGGER THAN
THEMSELVES.

40. THINK ABOUT
CONTENT
DIFFERENTLY5

41. WHY DO PEOPLE
SHARE?

53. SPIKE JONES
wcgworld.com
askspike.com
sjones@wcgworld.com
twitter: you’re on your own
photo: jenn-wagner.com
Yeah, I have a book if you wanna know more.