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5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014
- 1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
FIVE WAYS TO CREATE MORE PROFITABLE
CONTENT TODAY
A 12 MINUTE PRESENTATION:
CHRIS MOODY / ORACLE MARKETING CLOUD
SOCIAL FRESH EAST – ORLANDO, FL – JULY 2014
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- 7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
WHAT IS PROFITABLE CONTENT?
- 8. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
TYPES
OF CONTENT3
High Effort Medium Effort Low Effort
TRADITIONAL BLOG
AND PAID CONTENT
Q&A CONTENT USER CONTENT (UGC)
- 9. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Social
Traffic
EFFORT
CONTENT
HIGH
CUSTOMERS
1%
OF ALL INBOUND TRAFFIC
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Social
Traffic
EFFORT
CONTENT
MEDIUM
CUSTOMERS
1%
OF ALL INBOUND TRAFFIC
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Social
Traffic
EFFORT
CONTENT
LOW
CUSTOMERS
21%
OF ALL INBOUND TRAFFIC
- 12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Conversion
Rate
EFFORT
CONTENT
HIGH
LEADS
CUSTOMERS
3.7%
CONVERSIONS
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Conversion
Rate
EFFORT
CONTENT
MEDIUM
LEADS
CUSTOMERSCONVERSIONS
5.6%
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Conversion
Rate
EFFORT
CONTENT
LOW
LEADS
CUSTOMERS
13.5%
CONVERSIONS
- 15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
“YOU ARE COMPETING AGAINST YOUR
CUSTOMER’S CLOSEST FRIENDS AND FAMILY.”
SOME JAY BAER GUY
- 16. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Exhibit A.
- 17. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
FIVE WAYS TO CREATE MORE PROFITABLE
CONTENT TODAY
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Brainstorm with entire staff on questions
they hear every day
“They Ask, You Answer”
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Des Williams | Lighting & Landscaping
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Interview your colleagues and partners
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Eliminate the fear of the blinking cursor
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Host your first
company Blogathon3
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1. Brainstorm every question
2. Assign to employees + 90 mins/day
3. 4.5 hours each over 3 days
= 100+ blog posts
– Kirk Drake, CEO, Ongoing Operations
- 25. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Three steps to $500k to $1m impact
in year one.
– Kirk Drake, CEO, Ongoing Operations
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“Work” an event
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Turn your email into content
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- 29. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
EMAIL IS A
SOURCE OF
CONTENT.
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BLOG POST
VS.
EMAIL INBOX
- 31. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
RECAP: Five ways to create more profitable content today
1. Brainstorm with staff
2. Interview your colleagues
3. Have a Blogathon
4. “Work” an event
5. Turn your email into content
- 32. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Content
+ Social
+ Demand
bit.ly/demandgencook
- 33. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
STUCK AND NEED HELP?
YES, THAT IS MY SON STUCK UNDER HIS LITTLE TIKES FIRE TRUCK.
EMAIL:
HELPMECHRISMOODY
@GMAIL.COM
Editor's Notes
- FOR MOST, THIS IS CONTENT THAT CONVERTS AND CREATES REVENUE.
- Just focus on leads to customers (eliminate visits) – make the numbers bigger
- Just focus on leads to customers (eliminate visits) – make the numbers bigger
- Just focus on leads to customers (eliminate visits) – make the numbers bigger
- Just focus on leads to customers (eliminate visits) – make the numbers bigger
- Just focus on leads to customers (eliminate visits) – make the numbers bigger
- Just focus on leads to customers (eliminate visits) – make the numbers bigger
- Refer to the fact that Jay will talk about this