SlideShare una empresa de Scribd logo
1 de 43
Descargar para leer sin conexión
Content Marketing
for Inbound Lead
Generation
Jeanne Hopkins
Director of Marketing @ HubSpot
I‟m Jeanne Hopkins.
Nice to meet you.                     Top 10
                                       Blog
@jeannehopkins
                   700,000
                   Inbound
                    Leads
                                    126,000
                                     Twitter
                                   Followers
                  5,000
                 Customers
                                        3.7 million
                             1,500,000     Free
                             Slideshare   Users
                                Views
IT‟S TIME
TO RETHINK
MARKETING
Inbound
  marketing is a
fundamental shift
 in how we relate
    to potential
    customers
Stop pushing
advertising messages
in the hopes that one
will get through
                                 SKIP ADS

                                            UNSUBSCRIBE
                   RECYCLE/TRA
                       SH


        SAY
   „DO NOT CALL‟
Start attracting leads
through relevant, useful,
easy-to-find content
when they need it
Stop forcing
leads through
your decision
   process
Readiness
             to buy…




Start responding to how they
make decisions – adapt to
their interests and timeline.
VS
     PUSH         PULL
      PAID        EARNED
     RENT         OWN
INTERRUPT         ATTRACT
INVENTORY         ASSET
Make
 marketing
people love
Social Media   Search Engine
 Marketing       Marketing

          Content
         Marketing


    Conversion Marketing

       Lead Nurturing


        Sales Support
1   Content


2   Search    Lessons from
               3,706,342
3   Social
               companies
4   Mobile
CONTENT
1
Publish vs. Advertise
               People ignore ads.
               0.2% Click Through Rate




                Be the content, not the
                ads around the content.
Publish Everything
Blog
Podcast
Videos
Photos
Presentations
eBooks
News Releases
55%
more website visitors
for companies that blog.
Tips for Content
• Talk about the industry, not yourself

• Use lots of different media
SEARCH
2
Context   + Authority
On-Page SEO Essentials
         1   Page Title

                                  Headings
                              2   & Content



                          3   Description
Authority is
determined
 by links
7 Links
                          =
                      Top 15%
                     of all web pages




Source: SEOMoz.org
Blogs attract
  97%
 more links
Most
Linked-To
  Words
Where is Search Going?




                         Where is
                         search
                         going?
Link          Social
Context   +   Authority   +   Proof
The “Like” is
 replacing
 the “Link”
Tips for Search
1   Use keywords your
    buyers use


    2      Focus on great content
           more than technical tweaks


3
3    Train all content creators
     on SEO basics



       4       Help Me Help You
SOCIAL
3
% Companies Acquiring
Customers via Social Channels


  57%    48%    57%   42%
Content Marketing for Inbound Lead Generation by Jeanne Hopkins of HubSpot, Social Fresh Charlotte 2011
Content Makes You Interesting
Image credit: netzkobold
MORE!
Good content gets shared
Tips for Social
1   Build reach using all
    your assets


    2      Content is what makes you
           interesting in social media


3
3    Make it easy for users to
     share your content



       4      Push the limits to get
              remarkable content
MOBILE
4
86% of C-level
 execs have a
  smartphone




                  The majority
                  say it is their
                    primary
                 communication
                       tool
Is your website mobile-optimized?
Is your email mobile-optimized?
Is your email mobile-optimized?
Tips for Mobile
1   Avoid images, tables,
    columns


    2      Formatted text is your friend



3
3    Use text (not images) for
     links

              Test yours at
       4      Website.Grader.com
              and Email.Grader.com
Summary

              Social
    Content

                   Mobile
          Search
THANK
 YOU

            Jeanne Hopkins
           twitter.com/jeannehopkins
        linkedin.com/in/jeannehopkins
            jhopkins@hubspot.com
         www.HubSpot.com

Más contenido relacionado

La actualidad más candente

Social Media Training
Social Media Training Social Media Training
Social Media Training Susan Tenby
 
Content amplification strategy
Content amplification strategyContent amplification strategy
Content amplification strategyKishore Choudhury
 
7 Steps to a Social Media Marketing Plan-THE PDF
7 Steps to a Social Media Marketing Plan-THE PDF7 Steps to a Social Media Marketing Plan-THE PDF
7 Steps to a Social Media Marketing Plan-THE PDFAliza Sherman
 
Evolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content MarketingEvolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content MarketingTopRank Marketing Agency
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Socialize Your Nonprofit
Socialize Your NonprofitSocialize Your Nonprofit
Socialize Your Nonprofitguidecreative
 
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)Miller Social Media
 
Denis Zekic - The Ultimate Guide to LinkedIn Home Feed
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic - The Ultimate Guide to LinkedIn Home Feed
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic
 
Lane Sutton - Be a Social Media King
Lane Sutton - Be a Social Media KingLane Sutton - Be a Social Media King
Lane Sutton - Be a Social Media KingLane Sutton
 
Make your content sweat: Using Research to Repurpose Content
Make your content sweat: Using Research to Repurpose ContentMake your content sweat: Using Research to Repurpose Content
Make your content sweat: Using Research to Repurpose ContentBuzzSumo
 
How to Get Started with Social Media Marketing
How to Get Started with Social Media MarketingHow to Get Started with Social Media Marketing
How to Get Started with Social Media MarketingJeff Bullas
 
Tying Social Media Content into Strategy
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into StrategyTaylor Hulyksmith
 
Introduction to social media training for BBC Vision
Introduction to social media training for BBC VisionIntroduction to social media training for BBC Vision
Introduction to social media training for BBC VisionRowan Kerek Robertson
 
7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy EventsJay Baer
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyTypeset
 
Understanding Engagement: Why Engaging on Social is Important
Understanding Engagement: Why Engaging on Social is ImportantUnderstanding Engagement: Why Engaging on Social is Important
Understanding Engagement: Why Engaging on Social is Important610 Digital, LLC
 
Building your personal brand on social media
Building your personal brand on social mediaBuilding your personal brand on social media
Building your personal brand on social mediaSusan Tenby
 
Beyond the Buzzfeed Effect – Content Types Every Website Needs
Beyond the Buzzfeed Effect – Content Types Every Website NeedsBeyond the Buzzfeed Effect – Content Types Every Website Needs
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
 
Bootstrapper's Guide to Guest Blogging
Bootstrapper's Guide to Guest BloggingBootstrapper's Guide to Guest Blogging
Bootstrapper's Guide to Guest BloggingDavid Smooke
 

La actualidad más candente (20)

Social Media Training
Social Media Training Social Media Training
Social Media Training
 
Amplification: Content Marketing That Works
Amplification: Content Marketing That WorksAmplification: Content Marketing That Works
Amplification: Content Marketing That Works
 
Content amplification strategy
Content amplification strategyContent amplification strategy
Content amplification strategy
 
7 Steps to a Social Media Marketing Plan-THE PDF
7 Steps to a Social Media Marketing Plan-THE PDF7 Steps to a Social Media Marketing Plan-THE PDF
7 Steps to a Social Media Marketing Plan-THE PDF
 
Evolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content MarketingEvolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content Marketing
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content Strategy
 
Socialize Your Nonprofit
Socialize Your NonprofitSocialize Your Nonprofit
Socialize Your Nonprofit
 
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)
 
Denis Zekic - The Ultimate Guide to LinkedIn Home Feed
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic - The Ultimate Guide to LinkedIn Home Feed
Denis Zekic - The Ultimate Guide to LinkedIn Home Feed
 
Lane Sutton - Be a Social Media King
Lane Sutton - Be a Social Media KingLane Sutton - Be a Social Media King
Lane Sutton - Be a Social Media King
 
Make your content sweat: Using Research to Repurpose Content
Make your content sweat: Using Research to Repurpose ContentMake your content sweat: Using Research to Repurpose Content
Make your content sweat: Using Research to Repurpose Content
 
How to Get Started with Social Media Marketing
How to Get Started with Social Media MarketingHow to Get Started with Social Media Marketing
How to Get Started with Social Media Marketing
 
Tying Social Media Content into Strategy
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into Strategy
 
Introduction to social media training for BBC Vision
Introduction to social media training for BBC VisionIntroduction to social media training for BBC Vision
Introduction to social media training for BBC Vision
 
7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media Strategy
 
Understanding Engagement: Why Engaging on Social is Important
Understanding Engagement: Why Engaging on Social is ImportantUnderstanding Engagement: Why Engaging on Social is Important
Understanding Engagement: Why Engaging on Social is Important
 
Building your personal brand on social media
Building your personal brand on social mediaBuilding your personal brand on social media
Building your personal brand on social media
 
Beyond the Buzzfeed Effect – Content Types Every Website Needs
Beyond the Buzzfeed Effect – Content Types Every Website NeedsBeyond the Buzzfeed Effect – Content Types Every Website Needs
Beyond the Buzzfeed Effect – Content Types Every Website Needs
 
Bootstrapper's Guide to Guest Blogging
Bootstrapper's Guide to Guest BloggingBootstrapper's Guide to Guest Blogging
Bootstrapper's Guide to Guest Blogging
 

Destacado

The Sustainable Marketing Action Plan for Coaches
The Sustainable Marketing Action Plan for CoachesThe Sustainable Marketing Action Plan for Coaches
The Sustainable Marketing Action Plan for Coachesjehgrowth
 
Case Study - Inbound Marketing - Lead Gen Website
Case Study - Inbound Marketing - Lead Gen WebsiteCase Study - Inbound Marketing - Lead Gen Website
Case Study - Inbound Marketing - Lead Gen WebsiteCraig Halliday
 
Protecting your Online Image – Managing Ranking Sites and Digital Attacks
Protecting your Online Image – Managing Ranking Sites and Digital AttacksProtecting your Online Image – Managing Ranking Sites and Digital Attacks
Protecting your Online Image – Managing Ranking Sites and Digital AttacksDrMarketingTips
 
Design Thinking for Advanced Manufacturing _ Industry Recommendations_Dec 2014
Design Thinking for Advanced Manufacturing _ Industry Recommendations_Dec 2014 Design Thinking for Advanced Manufacturing _ Industry Recommendations_Dec 2014
Design Thinking for Advanced Manufacturing _ Industry Recommendations_Dec 2014 Jane Cockburn
 
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...etplastics
 
Lead Generation and Conversion in Inbound Marketing and Social Media
Lead Generation and Conversion in Inbound Marketing and Social MediaLead Generation and Conversion in Inbound Marketing and Social Media
Lead Generation and Conversion in Inbound Marketing and Social MediaHubSpot
 
Increasing Lead Generation with Inbound Marketing
Increasing Lead Generation with Inbound MarketingIncreasing Lead Generation with Inbound Marketing
Increasing Lead Generation with Inbound MarketingeSocial_Strategies
 
A Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the EnterpriseA Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
 
The complete marketing action plan
The complete marketing action planThe complete marketing action plan
The complete marketing action plan7explorers Limited
 
Reebok CrossFit Marketing Action Plan
Reebok CrossFit Marketing Action PlanReebok CrossFit Marketing Action Plan
Reebok CrossFit Marketing Action PlanTravis Leone
 

Destacado (12)

The Sustainable Marketing Action Plan for Coaches
The Sustainable Marketing Action Plan for CoachesThe Sustainable Marketing Action Plan for Coaches
The Sustainable Marketing Action Plan for Coaches
 
Inbound Lead Generation
Inbound Lead GenerationInbound Lead Generation
Inbound Lead Generation
 
Case Study - Inbound Marketing - Lead Gen Website
Case Study - Inbound Marketing - Lead Gen WebsiteCase Study - Inbound Marketing - Lead Gen Website
Case Study - Inbound Marketing - Lead Gen Website
 
Protecting your Online Image – Managing Ranking Sites and Digital Attacks
Protecting your Online Image – Managing Ranking Sites and Digital AttacksProtecting your Online Image – Managing Ranking Sites and Digital Attacks
Protecting your Online Image – Managing Ranking Sites and Digital Attacks
 
Design Thinking for Advanced Manufacturing _ Industry Recommendations_Dec 2014
Design Thinking for Advanced Manufacturing _ Industry Recommendations_Dec 2014 Design Thinking for Advanced Manufacturing _ Industry Recommendations_Dec 2014
Design Thinking for Advanced Manufacturing _ Industry Recommendations_Dec 2014
 
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...
 
Lead Generation and Conversion in Inbound Marketing and Social Media
Lead Generation and Conversion in Inbound Marketing and Social MediaLead Generation and Conversion in Inbound Marketing and Social Media
Lead Generation and Conversion in Inbound Marketing and Social Media
 
Increasing Lead Generation with Inbound Marketing
Increasing Lead Generation with Inbound MarketingIncreasing Lead Generation with Inbound Marketing
Increasing Lead Generation with Inbound Marketing
 
Lead Nurturing
Lead Nurturing Lead Nurturing
Lead Nurturing
 
A Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the EnterpriseA Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the Enterprise
 
The complete marketing action plan
The complete marketing action planThe complete marketing action plan
The complete marketing action plan
 
Reebok CrossFit Marketing Action Plan
Reebok CrossFit Marketing Action PlanReebok CrossFit Marketing Action Plan
Reebok CrossFit Marketing Action Plan
 

Similar a Content Marketing for Inbound Lead Generation by Jeanne Hopkins of HubSpot, Social Fresh Charlotte 2011

Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11HubSpot
 
Inbound Marketing for Rabbis
Inbound Marketing for RabbisInbound Marketing for Rabbis
Inbound Marketing for RabbisHubSpot
 
YMKM Inbound Marketing OG 2012
YMKM Inbound Marketing OG 2012YMKM Inbound Marketing OG 2012
YMKM Inbound Marketing OG 2012You Might Know Me
 
Launch llc social media overview
Launch llc social media overviewLaunch llc social media overview
Launch llc social media overviewLaunch LLC
 
Infinigraph NBC presentation SMM11
Infinigraph NBC presentation SMM11Infinigraph NBC presentation SMM11
Infinigraph NBC presentation SMM11Infini Graph
 
Amplifying Your Content with Social Media
Amplifying Your Content with Social MediaAmplifying Your Content with Social Media
Amplifying Your Content with Social MediaHubSpot
 
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
 
ROI of Social Media November 2011
ROI of Social Media November 2011ROI of Social Media November 2011
ROI of Social Media November 2011Bernie Borges
 
Transcending copy
Transcending copyTranscending copy
Transcending copyLola B
 
Getting Connected: Social Media for Business
Getting Connected: Social Media for BusinessGetting Connected: Social Media for Business
Getting Connected: Social Media for BusinessJoan Smith
 
How to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn ProfileHow to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn ProfileChristopher Penn
 
WOM Marketing for businesses
WOM Marketing for businessesWOM Marketing for businesses
WOM Marketing for businessesEvangeline Leong
 
Social and email marketing IOETI Cairo by Michael Leander
Social and email marketing IOETI Cairo by Michael LeanderSocial and email marketing IOETI Cairo by Michael Leander
Social and email marketing IOETI Cairo by Michael LeanderMichael Leander
 
Social media it's changing the industry scra crane & rigging workshop
Social media   it's changing the industry scra crane & rigging workshopSocial media   it's changing the industry scra crane & rigging workshop
Social media it's changing the industry scra crane & rigging workshopJacob Voncannon
 
Social media Recruitment Workshop
Social media Recruitment WorkshopSocial media Recruitment Workshop
Social media Recruitment Workshoputegass
 
Creating Engaging Content For Web, Mobile and Social Media
Creating Engaging Content For Web, Mobile and Social MediaCreating Engaging Content For Web, Mobile and Social Media
Creating Engaging Content For Web, Mobile and Social MediaContentworks Agency
 
Content + social
Content + socialContent + social
Content + socialkirktest
 

Similar a Content Marketing for Inbound Lead Generation by Jeanne Hopkins of HubSpot, Social Fresh Charlotte 2011 (20)

Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
 
Inbound Marketing for Rabbis
Inbound Marketing for RabbisInbound Marketing for Rabbis
Inbound Marketing for Rabbis
 
YMKM Inbound Marketing OG 2012
YMKM Inbound Marketing OG 2012YMKM Inbound Marketing OG 2012
YMKM Inbound Marketing OG 2012
 
Launch llc social media overview
Launch llc social media overviewLaunch llc social media overview
Launch llc social media overview
 
Infinigraph NBC presentation SMM11
Infinigraph NBC presentation SMM11Infinigraph NBC presentation SMM11
Infinigraph NBC presentation SMM11
 
Amplifying Your Content with Social Media
Amplifying Your Content with Social MediaAmplifying Your Content with Social Media
Amplifying Your Content with Social Media
 
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
 
ROI of Social Media November 2011
ROI of Social Media November 2011ROI of Social Media November 2011
ROI of Social Media November 2011
 
Transcending copy
Transcending copyTranscending copy
Transcending copy
 
Social media 101
Social media 101Social media 101
Social media 101
 
Getting Connected: Social Media for Business
Getting Connected: Social Media for BusinessGetting Connected: Social Media for Business
Getting Connected: Social Media for Business
 
How to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn ProfileHow to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn Profile
 
WOM Marketing for businesses
WOM Marketing for businessesWOM Marketing for businesses
WOM Marketing for businesses
 
Social and email marketing IOETI Cairo by Michael Leander
Social and email marketing IOETI Cairo by Michael LeanderSocial and email marketing IOETI Cairo by Michael Leander
Social and email marketing IOETI Cairo by Michael Leander
 
Arbita Sourcing Master Class ERE Spring 2011
Arbita Sourcing Master Class ERE Spring 2011Arbita Sourcing Master Class ERE Spring 2011
Arbita Sourcing Master Class ERE Spring 2011
 
Social media it's changing the industry scra crane & rigging workshop
Social media   it's changing the industry scra crane & rigging workshopSocial media   it's changing the industry scra crane & rigging workshop
Social media it's changing the industry scra crane & rigging workshop
 
Social media Recruitment Workshop
Social media Recruitment WorkshopSocial media Recruitment Workshop
Social media Recruitment Workshop
 
Social 101
Social 101Social 101
Social 101
 
Creating Engaging Content For Web, Mobile and Social Media
Creating Engaging Content For Web, Mobile and Social MediaCreating Engaging Content For Web, Mobile and Social Media
Creating Engaging Content For Web, Mobile and Social Media
 
Content + social
Content + socialContent + social
Content + social
 

Más de Social Fresh Conference

Empathy: The New Marketing During COVID19, Social Fresh X 2020
Empathy: The New Marketing During COVID19, Social Fresh X 2020Empathy: The New Marketing During COVID19, Social Fresh X 2020
Empathy: The New Marketing During COVID19, Social Fresh X 2020Social Fresh Conference
 
Jason Keath - A Creative Cheatsheet, Social Fresh 2019
Jason Keath - A Creative Cheatsheet, Social Fresh 2019Jason Keath - A Creative Cheatsheet, Social Fresh 2019
Jason Keath - A Creative Cheatsheet, Social Fresh 2019Social Fresh Conference
 
Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019
Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019
Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019Social Fresh Conference
 
Kara Cronin - Lead with Your Followers, Social Fresh 2019
Kara Cronin - Lead with Your Followers, Social Fresh 2019Kara Cronin - Lead with Your Followers, Social Fresh 2019
Kara Cronin - Lead with Your Followers, Social Fresh 2019Social Fresh Conference
 
Lauren Teague - The Decision Journey: How to Create Intentional Content, Soci...
Lauren Teague - The Decision Journey: How to Create Intentional Content, Soci...Lauren Teague - The Decision Journey: How to Create Intentional Content, Soci...
Lauren Teague - The Decision Journey: How to Create Intentional Content, Soci...Social Fresh Conference
 
Tina Starkey - Social Media Lessons from a Nonprofit Pro, Social Fresh 2019
Tina Starkey - Social Media Lessons from a Nonprofit Pro, Social Fresh 2019Tina Starkey - Social Media Lessons from a Nonprofit Pro, Social Fresh 2019
Tina Starkey - Social Media Lessons from a Nonprofit Pro, Social Fresh 2019Social Fresh Conference
 
Sarah Evans - The 50 Freshest Social Marketing Tools Today, Social Fresh 2019
Sarah Evans - The 50 Freshest Social Marketing Tools Today, Social Fresh 2019Sarah Evans - The 50 Freshest Social Marketing Tools Today, Social Fresh 2019
Sarah Evans - The 50 Freshest Social Marketing Tools Today, Social Fresh 2019Social Fresh Conference
 
Amber Naslund - Top Measurement Mistakes Social Media Marketers Make (and How...
Amber Naslund - Top Measurement Mistakes Social Media Marketers Make (and How...Amber Naslund - Top Measurement Mistakes Social Media Marketers Make (and How...
Amber Naslund - Top Measurement Mistakes Social Media Marketers Make (and How...Social Fresh Conference
 
Dave Jorgenson - TikTok: If It's Not Fun, You're Doing It Wrong, Social Fresh...
Dave Jorgenson - TikTok: If It's Not Fun, You're Doing It Wrong, Social Fresh...Dave Jorgenson - TikTok: If It's Not Fun, You're Doing It Wrong, Social Fresh...
Dave Jorgenson - TikTok: If It's Not Fun, You're Doing It Wrong, Social Fresh...Social Fresh Conference
 
Josh Karpf - Social Media at Keurig, Social Fresh 2019
Josh Karpf - Social Media at Keurig, Social Fresh 2019Josh Karpf - Social Media at Keurig, Social Fresh 2019
Josh Karpf - Social Media at Keurig, Social Fresh 2019Social Fresh Conference
 
Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...
Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...
Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...Social Fresh Conference
 
Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fr...
Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fr...Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fr...
Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fr...Social Fresh Conference
 
Brian Fanzo - Digital Empathy, Social Fresh 2019
Brian Fanzo - Digital Empathy, Social Fresh 2019Brian Fanzo - Digital Empathy, Social Fresh 2019
Brian Fanzo - Digital Empathy, Social Fresh 2019Social Fresh Conference
 
Brian Fanzo and Jennifer Watson - Social Video Workshop
Brian Fanzo and Jennifer Watson - Social Video WorkshopBrian Fanzo and Jennifer Watson - Social Video Workshop
Brian Fanzo and Jennifer Watson - Social Video WorkshopSocial Fresh Conference
 
Stefanie Cainto - Social Engagement Workshop
Stefanie Cainto - Social Engagement WorkshopStefanie Cainto - Social Engagement Workshop
Stefanie Cainto - Social Engagement WorkshopSocial Fresh Conference
 
Madeline Moy - Micro Communities in Social
Madeline Moy - Micro Communities in SocialMadeline Moy - Micro Communities in Social
Madeline Moy - Micro Communities in SocialSocial Fresh Conference
 
Chris Marino - Escape The Sea of Sameness
Chris Marino - Escape The Sea of SamenessChris Marino - Escape The Sea of Sameness
Chris Marino - Escape The Sea of SamenessSocial Fresh Conference
 

Más de Social Fresh Conference (20)

Empathy: The New Marketing During COVID19, Social Fresh X 2020
Empathy: The New Marketing During COVID19, Social Fresh X 2020Empathy: The New Marketing During COVID19, Social Fresh X 2020
Empathy: The New Marketing During COVID19, Social Fresh X 2020
 
Jason Keath - A Creative Cheatsheet, Social Fresh 2019
Jason Keath - A Creative Cheatsheet, Social Fresh 2019Jason Keath - A Creative Cheatsheet, Social Fresh 2019
Jason Keath - A Creative Cheatsheet, Social Fresh 2019
 
Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019
Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019
Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019
 
Kara Cronin - Lead with Your Followers, Social Fresh 2019
Kara Cronin - Lead with Your Followers, Social Fresh 2019Kara Cronin - Lead with Your Followers, Social Fresh 2019
Kara Cronin - Lead with Your Followers, Social Fresh 2019
 
Lauren Teague - The Decision Journey: How to Create Intentional Content, Soci...
Lauren Teague - The Decision Journey: How to Create Intentional Content, Soci...Lauren Teague - The Decision Journey: How to Create Intentional Content, Soci...
Lauren Teague - The Decision Journey: How to Create Intentional Content, Soci...
 
Tina Starkey - Social Media Lessons from a Nonprofit Pro, Social Fresh 2019
Tina Starkey - Social Media Lessons from a Nonprofit Pro, Social Fresh 2019Tina Starkey - Social Media Lessons from a Nonprofit Pro, Social Fresh 2019
Tina Starkey - Social Media Lessons from a Nonprofit Pro, Social Fresh 2019
 
Sarah Evans - The 50 Freshest Social Marketing Tools Today, Social Fresh 2019
Sarah Evans - The 50 Freshest Social Marketing Tools Today, Social Fresh 2019Sarah Evans - The 50 Freshest Social Marketing Tools Today, Social Fresh 2019
Sarah Evans - The 50 Freshest Social Marketing Tools Today, Social Fresh 2019
 
Amber Naslund - Top Measurement Mistakes Social Media Marketers Make (and How...
Amber Naslund - Top Measurement Mistakes Social Media Marketers Make (and How...Amber Naslund - Top Measurement Mistakes Social Media Marketers Make (and How...
Amber Naslund - Top Measurement Mistakes Social Media Marketers Make (and How...
 
Dave Jorgenson - TikTok: If It's Not Fun, You're Doing It Wrong, Social Fresh...
Dave Jorgenson - TikTok: If It's Not Fun, You're Doing It Wrong, Social Fresh...Dave Jorgenson - TikTok: If It's Not Fun, You're Doing It Wrong, Social Fresh...
Dave Jorgenson - TikTok: If It's Not Fun, You're Doing It Wrong, Social Fresh...
 
Josh Karpf - Social Media at Keurig, Social Fresh 2019
Josh Karpf - Social Media at Keurig, Social Fresh 2019Josh Karpf - Social Media at Keurig, Social Fresh 2019
Josh Karpf - Social Media at Keurig, Social Fresh 2019
 
Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...
Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...
Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...
 
Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fr...
Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fr...Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fr...
Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fr...
 
Brian Fanzo - Digital Empathy, Social Fresh 2019
Brian Fanzo - Digital Empathy, Social Fresh 2019Brian Fanzo - Digital Empathy, Social Fresh 2019
Brian Fanzo - Digital Empathy, Social Fresh 2019
 
Brian Fanzo and Jennifer Watson - Social Video Workshop
Brian Fanzo and Jennifer Watson - Social Video WorkshopBrian Fanzo and Jennifer Watson - Social Video Workshop
Brian Fanzo and Jennifer Watson - Social Video Workshop
 
Ryan Cohn - Facebook Ads Workshop
Ryan Cohn - Facebook Ads WorkshopRyan Cohn - Facebook Ads Workshop
Ryan Cohn - Facebook Ads Workshop
 
Stefanie Cainto - Social Engagement Workshop
Stefanie Cainto - Social Engagement WorkshopStefanie Cainto - Social Engagement Workshop
Stefanie Cainto - Social Engagement Workshop
 
Madeline Moy - Micro Communities in Social
Madeline Moy - Micro Communities in SocialMadeline Moy - Micro Communities in Social
Madeline Moy - Micro Communities in Social
 
Tina Starkey - Micro Budget Mega Impact
Tina Starkey - Micro Budget Mega ImpactTina Starkey - Micro Budget Mega Impact
Tina Starkey - Micro Budget Mega Impact
 
Chris Marino - Escape The Sea of Sameness
Chris Marino - Escape The Sea of SamenessChris Marino - Escape The Sea of Sameness
Chris Marino - Escape The Sea of Sameness
 
Zontee Hou - Bionic Consumers
Zontee Hou - Bionic ConsumersZontee Hou - Bionic Consumers
Zontee Hou - Bionic Consumers
 

Último

COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 

Último (20)

COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 

Content Marketing for Inbound Lead Generation by Jeanne Hopkins of HubSpot, Social Fresh Charlotte 2011