1. A Content Marketing
BLUEPRINT
SOCIALFRESH WEST 2014
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2. Joe Smith: “How to use one paper towel”
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3. Joe Smith: “How to use one paper towel”
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4. CONTENT
SEQUENCE
RIGHT
RIGHT
RIGHT ENGAGEMENT
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5. RIGHT CONTENT
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6. KNOW - BELIEVE - DO
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7. WHO is the audience?
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8. What do you
want them to DO?
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9. What PROBLEM
will that solve for them?
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10. What do you they need to
BELIEVE to do it?
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11. What do they need to
KNOW?
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12. RIGHT SEQUENCE
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13. PROCESS
CONNECT RETRIEVE
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15. What question will this raise?
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16. © ORATIUM, L LC 2014 @tamadear

17. RIGHT ENGAGEMENT
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18. A B C D
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19. © ORATIUM, L LC 2014 @tamadear

20. Attention
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21. Time
Attention
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22. Time
Attention
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23. Time
Attention
70%
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24. Time
Attention
70%
20%
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25. 100%
Time
Attention
70%
20%
© ORATIUM, L LC 2014 @tamadear

26. 100%
Time
Attention
70%
20%
© ORATIUM, L LC 2014 @tamadear

27. 100%
Time
Attention
70%
20%
© ORATIUM, L LC 2014 @tamadear

28. 100%
Time
Attention
70%
20%
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29. “The Human Walking Program”
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30. “The Human Walking Program”
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31. RIGHT CONTENT
RIGHT SEQUENCE
RIGHT ENGAGEMENT
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32. © ORATIUM, LLC 2014