3. About Ignite Social Media
Planning
& Strategy
Implementation Monitoring
& Analytics
Community Analysis
Engagement Plans
Campaign Strategy
Community Strategy
Social Media Monitoring
Goal Setting
Social Media ROI
Program Analytics
Community Insights
Creative & Technical
Development
Content Creation
Community Activations
Influencer Outreach
Program Management
10. Balanced Approach
A driver and
amplifier of growth
and reach
PaidEarned Owned
Amplified
Success
The social current
that carries the
message
Both a driver and
benefiter of social
efforts
Ignite takes over
93:1 cost
Paid
15. The Amplification Model
Calculates the value of the following:
1) Facebook Organic Impressions
2) Clicks on Facebook Links
3) Twitter Impressions
4) Clicks on Twitter Links
5) Organic YouTube Views
6) Blog Page Views
7) Online Brand Impressions
Using Data from:
A) Industry data on CPM for targeted online buys ($8
CPM)
B) Industry average for cost-per-click advertising
($0.58 per click)
C) Average cost per view for promoted YouTube videos
($0.20 per view)
D) Parts of “Social Equivalent Ad Value Model” created
by Tourism Ireland (http://scr.bi/KjPwEd)
In a given time period, we generated:
1) 75,442,874 Organic Impressions
(Facebook and Twitter only)
2) 4,849,246 Social Actions (Links clicked, brand
mentions, organic YouTube views, blog page views)
With a value of:
• $2,021,627.27
On a spend of:
• $1,660,000 (Agency fees and all expenses)
For a Purchase Equivalency of:
• $1.21 for every $1 spent
16. Quality of Social Traffic versus Display
http://www.ignitesocialmedia.com/social-media-stats/social-media-campaigns-vs-banner-ads/
17. The size of a brand’s network is
always smaller than the size of its
network’s network
Tobin’s Law
