Social Fresh Conference http://socialfreshconference.com

1. IS YOUR WORD
OF MOUTH
WORKING FOR
OR AGAINST
YOU?
MAKING
SOCIAL A
SCIENCE

2. People are tired of
ADVERTISING
They want a different relationship with
BRANDS
Organizations embraced
SOCIAL

3. BRANDS ARE
INCREASING
THEIR
SOCIAL MEDIA
BUDGETS
2011
$1.8 Billion
2016
$5 Billion Social Media Management
Technology
Agency Fees for Social
Media
Integrated Campaigns on
Social Networks

4. BUT MANY
OF THEM
ARE
DOING IT
WRONG

5. INFLUENCER
MARKETING ISN’T JUST
ABOUT CREATIVITY.
IT’S A
SCIENCE.
$
€
£

6. AND IT
INVOLVES
ALL
DEPARTMENT
S IN THE
ENTERPRISE
PR
MARKET
RESEARCH
MARKETING
CUSTOMER
SUPPORT
CUSTOMER
EXPERIENCE
TOP
MGMT

7. SOCIAL
MARKETERS MUST
START TO SPEAK
CEO LANGUAGE

8. BRINGING SOCIAL TO
THE BUSINESS
MEANS TARGETING
INFLUENCERS
INFLUENCER  Influential For
You

9. TARGET
AUDIENCE
KEY KPI #1
INCREASE
CONVERSIONS
INFLUENCE
RS

10. KEY KPI #2
Amplification Rate
KEY DEPENDANCY 
Connecting Data + Systems
=

11. CASE
STUDY
TARGET AUDIENCE
ACTIVE
ENGAGED
20 Million +
5 Million
1,000
Connected the 1000 influencers to the CRM and customer support
center
Offered samples and sent targeted emails
Amplified their message through TV and Radio
1,000 people recommending the product that influenced x million
buyers
40% of all buyers were influenced by a social media campaign
X% of visitors coming to their website that came through social media
SUCCES
S

12. #1
THE RIGHT TEAM
PEOPLE
PROCESS
QUOTA ‘s

13. #2 SEGMENT YOUR AUDIENCE
DETRACTORS
INFLUENCERS
TARGETED
AUDIENCE
LEADS
FANS
ADVOCATES
CUSTOMERS

14. #3 INCENTIVIZE
INFLUENCERS
TO
DO MORE FOR
YOUR BRAND
Female, 18-25
Has a dog
Loves Nissan
Incentives Deals Rewards
BRAND OUTREACH

15. CASE
STUDY
XXX XXX XXX
“Being able to tap into, and make sense of, the fresh, authentic voice of our
customers is a powerful driver for positive change.”
Vaqar Khamisani, Microsoft UK

16. KEY TAKE
AWAYS