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Twitter Simplified | by @SocialMktgFella | Engage Mexico Conference 2013
Twitter

Who Am I? – Boring Version
Andre Bourque (@SocialMktgFella)

by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
Who Am I? – Fun Version

Twitter

Andre Bourque (@SocialMktgFella)

11y.o. me

JFK Fan
@RoxyCertified

by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
Twitter
Two-part Outline

Part 1: Fundamentals

1. Why Twitter? Difference between Twitter and Facebook
2. Understanding Twitter language through Pinterest
3. Twitter etiquette

Part 2: Advanced Tools

Hands-on: Bring your laptop!

1. Keeping your Twitter active with RSS feeds
2. Using Manage Flitter to grow your Twitter following
3. Free Twitter mgmt. tools: Buffer App & TweetDeck
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
Twitter

Fundamentals

Why Twitter? 
The Key difference between Twitter and Facebook

by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
Twitter

Fundamentals

Why Twitter?
 Facebook Newsfeed vs Twitter Timeline
• Facebook Edgerank (the  brains that determines what
appears on your newsfeed) reduces your published
content reach to 10% or less

• Whereas Twitter is entirely open; anyone can
connect with anyone

by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
Twitter

Fundamentals

Why Twitter? 
•
•
•
•

Reach far beyond your inner circle of friends
Anyone can follow anyone else unless blocked
Lots of free, 3rd-party tools for scheduling & mgmt.
Essential
customer service
tool (Groupon)
• Affordable Tweet
& account
promotion (Ads)
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
Fundamentals

Twitter

Understanding Twitter 
through Pinterest 
Link
pinterest.com/socialmktgfella/
how-to-use-twitter-in-10-steps/

by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
Twitter

Fundamentals

Tw’etiquette
1. Thank people for retweets and other forms of
information. Let others know you appreciate them.
2. Give credit where credit is due. Acknowledge the
originator of the link, idea or information.
3. Don’t auto DM people. It’s impersonal.
4. Follow to be followed. That’s how
you grow your following.
5. Patience is key. Real growth happens slowly.
6. Consistently Tweet. 4-3-2-1 minimum. (Study)
4 days/wk: 3 original Tweets, 2 ReTweets, 1 Favorite
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2014
Twitter

Advanced Tools
1. Keeping your Twitter active with RSS feeds
2. Using Manage Flitter to grow your Twitter following
3. Twitter management tools: Buffer App & TweetDeck

by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
Twitter

Advanced Tools

RSS Feeds
Keeping your Twitter active with RSS feeds
Link twitterfeed.com

by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
Twitter

Advanced Tools

Grow Your Twitter Following
Using Manage Flitter to grow your Twitter following
Link manageflitter.com

by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
Twitter

Advanced Tools

Essential Free Tools
Free Twitter management tools: Buffer App & TweetDeck
Link bufferapp.com | tweetdeck.com

by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
Twitter

Reference

eBook
Link scribd.com/doc/121322180/The-7-Essentials-to-Content-Marketing

by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2014
Connect with me
facebook.com/SocialMarketingFella
SocialMarketingFella.com
andrefbourque@gmail.com
linkedin.com/in/socialmktgfella/
@SocialMktgFella

Twitter Simplified | by @SocialMktgFella | Engage Mexico Conference 2014

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Twitter Simplified by SocialMktgFella