SocialMatica How To Build A Successful Youtube Channel LEAVE THIS WORKSHOP KNOWING: The people, processes & technology you'll need 1. How To Generate & Stage Content 2. How To Build A Marketing Funnel Based On Your Youtube Channel 3. How To Get Conversions From Your Effort

1. SocialMatica’s Social Media Workshop Series
HOW TO BUILD A SUCCESSFUL
YOUTUBE CHANNEL

2. Today’s Agenda
What You’re Going To Learn
1. How To Generate & Stage Content
2. How To Build A Marketing Funnel Based On
Your Youtube Channel
3. How To Get Conversions From Your Effort

3. Introduction
• Who is SocialMatica
– What We’re About
– Why We’re Doing This
– Free Social Performance Tool
http://agencysnap.socialmatica.com
• Hash Tag #smtca Questions
– This week or future workshop content

4. SocialMatica ToolKit

5. Couple Of Assumptions
• You have or will as a result of this
training, have a youtube channel
• You’re unsure of how to generate content
• You’re unsure of the best way to promote
content on youtube
• You’re unsure of the payoff…

6. Some Facts & Figures
• Sellers Mind-Set
• Poor Navigation
• Little Or Ineffective CTA
• Poorly Qualified Traffic
• Non-Systematic Approach

7. More Statistics
Jan. 23, 2012
The extent to which Google’s content and traffic
is growing has reached an all time high this
week. YouTube now streams more than 4
billion videos every day. Video uploads have
reached 60 hours every minute, or one hour of
new video every second of the day.
http://www.geek.com/articles/news/youtube-now-sees-one-hour-of-video-uploaded-every-second-20120123/

8. Traffic Statistics
• 60 hours of video are uploaded every minute, or one hour of video
is uploaded to YouTube every second.
• Over 4 billion videos are viewed a day
• Over 800 million unique users visit YouTube each month
• Over 3 billion hours of video are watched each month on YouTube
• More video is uploaded to YouTube in one month than the 3 major
US networks created in 60 years
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 39 countries and across 54 languages
• In 2011, YouTube had more than 1 trillion views or almost 140
views for every person on Earth

9. Social Statistics
• 500 years of YouTube video are watched every day on
Facebook, and over 700 YouTube videos are shared on
Twitter each minute
• 100 million people take a social action on YouTube
(likes, shares, comments, etc) every week
• An auto-shared tweet results in 6 new youtube.com
sessions on average, and we see more than 500 tweets
per minute containing a YouTube link
• Millions of subscriptions happen each day.
• More than 50% of videos on YouTube have been rated
or include comments from the community

10. What It Means
• There’s A Lot Of Noise
• SEO & Ranking Must Be Relied Upon
• Huge Demographics Are Now Exposed
• People Are More Interested In Video
• People Are More Engaged By Video
• 50% of All Youtubers React

11. Youtube Rules You Should Know
• SEO
– Your Channel = A Webpage
– Your Videos Are Interior Webpages With Rank
– All Links Count
– Keywords Matter
• Youtube Rank
– Comments Rank Highest
– Likes
– Then Views
– Then Keywords

13. What Youtube Can Do For You
• Build SEO
• Build An Audience
• Build Traffic
• Build Conversions
• Build Branding

14. How-To Youtube “SEO”
• Homepage Is Your TLD
• Videos Are Internal Pages
– Authority Comes
• Links
• Concentric Keywords
• Embeds
• Comments

15. Enact Youtube SEO
• Semantics Are Your Friend
– Title Stacking
– Keyword Jacking
– File Name
– Description Box
• FORMULA [keyword] at
[http://mywebsite.com/internalpage.php] followed by
description, followed by [youtube video link]. Plus
latent interconnected keywords.
– Bounce Rate Is Key To Maintaining Rank

16. Title Stacking

17. File Name - Keywords

18. Your Description Box

19. Buy Ads On Your Own Videos

20. Annotate & Enter Captions
• This is A LOT of WORK, but it really helps early
ranking.

21. The Different Types Of Videos

22. Talking Head

23. Snow-White Background

24. Cartoons

25. Prezi

26. PowerPoint Or SlideRocket.com

27. Doodles

28. Hand Drawn Doodles

29. How Should My Videos Present?
• Intro & Branding
• WIIFM *attach time
• Give Value
• Recap with a Conclusion
• Advise Them *Suggest An Action*
• Call To Action...Read, Lead, or Buy
• Let The Timer Count-Down

30. Strategies For Building Content
• Internal Trainings
• Conference Calls
• Customer Testimonials
• Radio Ads Set To Video or Graphics
• Text To Video
• Response Videos
• What Is “Keyword”
• How-To’s
• What’s Not Here?

31. What Is

32. How To Get Conversions
• CTA’s
• Multiple, Repeated, Smart, CTA’s.
• Squeeze Pages or Landing Pages
• Connecting The Links Directly To Offers

33. Some Services You Should Know About
• http://TubeToolBox.com
• http://Fiverr.com
• http://Tubemogul.com
• http://Trafficgeyser.com

34. Questions?
www.socialmatica.com
training@socialmatica.com
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