2. SOCIAL MEDIA IS AN UMBRELLA TERM
THAT DEFINES THE VARIOUS ACTIVITIES
THAT INTEGRATE TECHNOLOGY, SOCIAL
INTERACTION, AND THE
CONSTRUCTION OF WORDS, PICTURES,
VIDEOS AND AUDIO.
http://www.wikipedia.org
3. More simply put:
“Social media
is people having
conversations online.”
4. The conversations are powered by…
• Blogs
• Micro Blogs
• Online Chat
• RSS
• Widgets
• Social Networks
• Social Bookmarks
• Message Boards
• Podcasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds
• Wikis
(…just to name a few)
17. “IN 2008, IF YOU’RE NOT ON
A SOCIAL NETWORKING
SITE, YOU’RE NOT ON THE
INTERNET.”
IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING
- AN OVERVIEW, APRIL 2008
18. IT’S NOT A FAD.
IT’S A FUNDAMENTAL
SHIFT IN THE WAY
WE COMMUNICATE.
35. Reason #4
SOCIAL MEDIA “IS ONLY GOING TO
BECOME MORE PERVASIVE AND AS
SUCH, BECOME A CRITICAL FACTOR
IN THE SUCCESS OR FAILURE OF ANY
BUSINESS.”
BRIAN SOLIS, SOCIAL MEDIA MANIFESTO, AUGUST 21, 2007
36. Welcome to the future.
SOURCE: UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008
69. “Any blog that
spins the truth will
be found out. In a
world of social
media honesty is
the only policy.” OPEN
HONEST
AUTHENTIC
DIALOGUE
70. F * * K MARTA KAGAN
SOCIAL MEDIA EVANGELIST +
ONLINE MARKETING PRO
http://martazkagan.com
http://BonafideMarketingGenius.com
http://twitter.com/mzkagan
Y O U
V E R Y
M UC H
71. Image Credits
All images courtesy of istockphoto.com except:
Screen capture of
Screen capture of
http://www.nikeplus.com http://www.TalkToRunningMan.com
Screen capture of
http://www.mystarbucksidea.com
Screen capture of “The Breakup”
http://youtube.com/watch?v=D3qltEtl7H8
Mae West
1933 "I'm No Angel"
Image courtesy MPTV.net
72. Image Credits
All of the following social media platforms were referenced in this presentation; logos were grabbed from the
homepages of each (in most cases, adding a “.com” to the end of the platform name will get you there).
73. Data Credits
FACEBOOK: MORE POPULAR THAN PORN
Time, October 13, 2007
http://www.time.com/time/business/article/0,8599,1678586,00.html?xid=newsletter-weekly
IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING
- AN OVERVIEW, APRIL 2008
http://www.iab.net/media/file/2008_ugc_platform.pdf
BRANDING 2.0 & SOCIAL MEDIA, SAMPAD SWAIN
http://managementchords.blogspot.com
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
http://www2.acnielsen.com/reports/documents/TrustinAdvertisingOct07.pdf
SOCIAL MEDIA MANIFESTO, BRIAN SOLIS
http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html
http://www.scribd.com/doc/258055/Social-Media-Manifesto-by-Brian-Solis
CONSUMER 2.0 FIVE RULES TO ENGAGING A NEW BREED OF CONSUMER BY MR. YOUTH AND REPNATION
MEDIA, APRIL 2008
http://www.scribd.com/doc/2898474/Consumer-20
UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008
http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW
%203_20080418124523.pdf