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Social Media Applications for Business By Emma & Sophie
The customer business relationship How has it changed?
Power shift Companies Individuals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Centralised push Decentralised push
Example… Dell and the creation of IdeaStorm.com
Social media… ,[object Object],[object Object],twitter blogs wikipedia facebook Delicious, Read it, DIG Video blogs
% source data on the internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can leveraging social media achieve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THOUGHT LEADERSHIP ,[object Object],This can be used as a way of developing credibility and recognition in order to generate press and become a spokesperson...
RELEVANCE ,[object Object],Consumers will go to sites with like-minded people
RELEVANCE ,[object Object],[object Object],“ Sharing is the currency of social media”
RELEVANCE Be engaging Be a trendsetter Be transparent Build relationships…
RELATIONSHIPS ,[object Object],Whether you’re B2B, B2C or not-for-profit. TRUST
[object Object],[object Object]
How to listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To find blogs on a particular topic go to technorati.com
Learn to be relevant by listening… Social media, unlike some other communications and marketing activity, is a slow build not an instant hit
[object Object],[object Object],[object Object],[object Object]
TWITTER ,[object Object],[object Object],[object Object],[object Object]
Which companies are using twitter and how? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOOT SUITE ,[object Object],[object Object]
 
Facebook ,[object Object],[object Object],[object Object]
Case studies ,[object Object],[object Object],[object Object]
BLOGGERS ,[object Object]
Creating content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organisational readiness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
thank you

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