In his BlogWell New York presentation, Walgreens' Online Community Manager, Chris Catania, shares how they use community management strategies to build relationships, support culture change, and engage employees.
He gives a detailed summary of their four big challenges starting out, how they overcame those challenges, metrics from the 6-month program, and how they intend to improve moving forward.
Watch the video of this presentation here: https://vimeo.com/66653506
Value Proposition canvas- Customer needs and pains
BlogWell New York Social Media Case Study: Walgreens, presented by Chris Catania
1. Chris Catania
Using Community Management
Strategies to Build Relationships,
Support Culture Change, and
Engage Employees
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 17, 2013
socialmedia.org/blogwell
17. Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 17, 2013
socialmedia.org/blogwell