In her BlogWell San Diego case study presentation, "It Is Brain Surgery," Community Medical Centers' Director of Marketing and Communications, Michelle Van Valkenburg, covers how CMC uses social media to give their medical thought leaders a platform to communicate. Michelle explains how they motivate their internal bloggers, how they moderate the content they create, and how they've worked with their legal team to avoid patient privacy issues. --- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: gaspedal.com and socialmedia.org

7. Saturday evenings at 6:30 p.m. Host Cindy Suryan

8. Syndicated in 80% of TV markets nationally Airs in Fresno on Sunday evenings at 5 p.m.

11. Michelle Van Valkenburg mvanvalkenburg@communitymedical.org