BlogWell San Francisco Case Study: Autodesk, presented by Daniel Zucker & Marielle Covington
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In their presentation, Autodesk's Social Media Manager, Daniel Zucker, and Product Marketing Specialist, Marielle Covington, share how they have found success engaging fans by broadcasting live presentations on Facebook. Daniel and Marielle go into detail about best practices for executing their "Facecasts" and how they integrate these online chats into their annual conference. Watch the video of this presentation here: https://vimeo.com/42205609
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BlogWell San Francisco Case Study: Autodesk, presented by Daniel Zucker & Marielle Covington
- 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell Daniel Zucker & BlogWell Marielle Covington San Francisco March 27, 2012 socialmedia.org/blogwell Bringing Facebook to Life
- 2. Autodesk Case Study Building Brand Affinity Through Facecasts Dan Zucker Marielle Covington Social Media Manager Product Marketing Web & Brand Engagement AutoCAD © 2012 Autodesk
- 3. Social Media @autodesk Central Touch Point Lead corporate strategy, trainings, policy, central accounts and infrastructure Core Team Inform corporate strategy, lead business unit strategy and tactical execution Social Web Council Sharing of best practices and industry updates (Role based and enthusiasts) © 2012 Autodesk
- 4. The Next Generation of Designers Where they are 18-24 years old pursuing design Emerging markets career © 2012 Autodesk
- 5. A Phenomenal Facebook Page © 2012 Autodesk
- 6. A Phenomenal Facebook Page © 2012 Autodesk
- 7. Facecasts FACEbook FACECAST webCAST © 2012 Autodesk
- 8. Product Launch via Facecast © 2012 Autodesk
- 9. Product Launch via Facecast © 2012 Autodesk
- 10. Product Launch via Facecast © 2012 Autodesk
- 11. Product Launch via Facecast 167,000 new fans 850 million post views 867 watched live 2,949 watched Day 1 67 blog & media hits © 2012 Autodesk
- 12. Broadcasting Live from AU © 2012 Autodesk
- 13. One Year of Facecasts Total number of Facecasts: 21 Total viewer minutes: 492,833 Total unique viewers: 22,916 Average viewing time: 21.5 min. © 2012 Autodesk
- 14. Equipment for a Facecast © 2012 Autodesk
- 15. Recommendations YOUR THE TITLE END HERE © 2012 Autodesk
- 17. Tips & Tricks Ditch the script Keep video times relatively short Encourage questions repeatedly No white backgrounds PRACTICE! Have fun © 2012 Autodesk
- 18. Beyond AutoCAD Autodesk Coming soon Sustainability • 3 Facecasts • Autodesk, Inc. • 180 Unique • Media & viewers Entertainment • Engaging chats © 2012 Autodesk
- 19. Stay in touch! Dan Zucker Social Media Manager dan.zucker@autodesk.com Twitter: @djzucker Marielle Covington Product Marketing Specialist marielle.covington@autodesk.com Twitter: @CUbuffaloinSF © 2012 Autodesk
- 20. Autodesk, AutoCAD, Alias, Autodesk Inventor, Inventor, Maya, Mudbox, and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award and Oscar are registered trademarks of the Academy of Motion Picture Arts and Sciences. mental ray is a registered trademark of mental images GmbH licensed for use by Autodesk, Inc. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © © 2012Autodesk Inc. All rights reserved. 2012 Autodesk,
- 21. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell San Fracisco March 27, 2012 socialmedia.org/blogwell