SlideShare una empresa de Scribd logo
1 de 26
Descargar para leer sin conexión
SocialMedia.org
Video Case Studies
Kathy O’Reilly
How Monster is Driving Global
Engagement with #FindBetter
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 17, 2013
socialmedia.org/blogwell
How Monster is Driving
Global Engagement with
#FindBetter
Kathy O’Reilly, Senior Director PR & Social Media
Relations
Monster Worldwide
@kathyoreilly @MonsterWW
A bit of background
Global research conducted by Monster found:
Most job seekers are in a post-recessionary job search “funk”
They’ve heard three years of doom and gloom on the unemployment rate
and don’t believe that new opportunities exist and are inclined to stay the
course with the job they have.
“Find Better” is the inspiration they need to believe that better
opportunities exist - and we’re here to help them find it.
No jobseeker is the same. Monster's research led to the reasoning
behind our latest media campaign - targeting people during their
'consumer journey' each day.
2
Find Better™
The intent of Find Better
REALISTIC: it’s not always easy to find a job (particularly in the current climate) but Monster is a facilitator to
help seekers take simple steps to “find better.” We talk about real opportunities, not dream jobs.
“BETTER” IS PERSONAL: “better” could be a different environment, a job closer to home or applying your
skills in a sector you love e.g. an accountant getting a job at a football club. We encourage seekers to keep
looking at what opportunities are out there. We tell stories about real people finding better in their own ways.
“BETTER” IS RELEVANT: “better” job search results/outcomes using the world’s most advanced search
technology to deliver precise job listings.
ACT AS A GUIDE: provide practical, trusted advice and show the things you can do to take control (tools
you can use and best practice).
KEEP INFORMED: real-time information on where the opportunities are in your market and your industry.
YOU’RE NOT ALONE: show that there are a lot of people thinking the same way and in the same boat as
you are.
4
Find Better™
5
Leverage a single creative platform to get employers and job seekers to believe
that better jobs and better candidates are out there - and that Monster can help
them find those jobs.
TV
PRINT
DIGITAL SITE
SALES ENABLEMENT LANDING PAGES CRM
SOCIAL CONTENT
The Job Seeker Journey to Find Better
6
Infographic showcasing our
research in UK shared across
multiple social channels
Find Better™ Global Marketing Campaign
TV Spots running in the UK, Netherlands, other EU
countries
Coming out with something different - looking to engage
with Jobseekers throughout the day - with outdoor digital
displays at rail and tube stations in the UK and along the
roadside.
7
New Monster.co.uk TV Advert 2013 -
Pinocchio Monster.co.uk #FindBetter
8
Using Social to Broadcast the Campaign
TV spots coming to North America later this summer, early fall
So how can we continue the to build organic momentum
in the U.S. ??? ………………..
9
Pay it Forward
We’re on a mission to find the nation’s best bits of career advice!
Whether you’re fresh out of college or you’ve climbed several
rungs of your career ladder, we want to hear your tips and tricks
on how to be successful! What are the best bits of career advice
you would offer someone struggling in a dead-end job or finding
it hard to get work in today’s climate? Are you in that situation?
What kind of advice would help you most? Let us know below or
tweet using #FindBetter!
10
How we started
Began to seed #FindBetter to our Facebook community, and the
organic engagement has been very enthusiastic. Our first 2
#FindBetter status updates on our MonsterWW Facebook page
featured the following questions:
11
Content resonating with the community
12
Facebook posts have gained even more popularity over the past month, with the
following generating the most comments and shares.
Top 5 Posts based on Reach to date:
How do you deal with an office jerk? #FindBetter
What's the best bit of career advice your parents ever gave you to prepare
you for the big, wide world of work? #FindBetter
What are your tips on performing an eye catching resume? #FindBetter
What's your best tip to stay sane during a difficult work week? #FindBetter
If you won the lottery and won $1 million, would you quit your job or continue
to work? #FindBetter
Identify Influencers to Help Build Buzz
Identify members of the twitterati - influential career
advice experts - who can help support us in this
effort. The call to action should always be to Tweet tips
with the #FindBetter hashtag.
13
Influencers influencing the Movement
14
#FindBetter! “@PortageHR: #jobtips from @MonsterCa how to
answer New #Grad #interview questions: http://career-
advice.monster.ca/job-interview/interview-preparation/how-to-answer-
interview-questions-as-a-new-grad/article.aspx
Recruitment Buzz @RecruitmentBuzz11 Mar
Today's #recruitmentbuzz foreword @siteadvisor asks for
you to get onboard @Monster_UK #FindBetter campaign
ResumeStrategic: RT @MonsterWW: 5 $100K jobs that don't
require a Bachelor's Degree - http://t.co/JbJNFMIAI9
#FindBetter
#FindBetter Wednesday
In the US, we’ve begun to capture the best of tips and incorporate into one blog post
per week for MonsterWorking (our seeker focused blog) for a new effort called
#FindBetter Wednesday. It’s Hump Day, so what better day to help people get through
the week than Wednesday. The best “tip contributors” are spotlighted in a weekly blog
post, highlighting the best #FindBetter tips of the week from Facebook and Twitter.
15
CRM sent weekly to promote “Find Better Wednesdays”
 “This Week on Monster” email (deploys to 5MM active
seekers who have opted into weekly emails from
Monster).
 The emails drive to the MonsterWorking blog -- our
seeker focused blog.
Plans underway to promote via other existing Monster
marketing channels
Exploring paid social campaigns to promote #FindBetter
16
#FindBetter Wednesday
So how’s it working?
Facebook posts generated over 400 comments,
increasing our total Facebook reach by 18% and
increasing people talking about Monster by 16% in the
first 2 weeks of activation.
Our spike in new “likes” to the MonsterWW Facebook
page directly correlate to the #FindBetter posts shared
on Facebook
Biggest peaks coincide with #FindBetter Wednesday
blog posts on MonsterWorking
17
1818
Find Better™| Social Impact
From March 1…
1,197 Tweets using #FindBetter
660k+ Reach
5.8m impressions
Peaks coincide with "#FindBetter Wednesdays"
Social Media Mentions Trend for #findbetter
Truly a Global Movement
Global teams encouraged to follow the #FindBetter
hashtag conversations being generated in the UK, the US
& Canada, and adapt the content to share in their regions
in their local language.
19
Find Better in the UK and Canada…
20
Global teams actively
using various social
channels to promote
Find Better content
Global Teams Getting into it
Our UK team is getting really involved. The ladies of
Monster Chancery Lane share their tips to #Findbetter?
Check out this link https://vine.co/v/bpHhdwWBDXl
Monster.ca Canada @MonsterCa29 Mar
Excellent #Career advice from the streets of #Montreal:
http://ow.ly/jazQ0 #FindBetter ^G
21
True Global Effort
22
What’s Next?
Movement has taken off so quickly we’re now in the process of
finalizing some guidelines for the global teams and employees alike
about what Find Better really means. We’ve created a PR message
Bible and currently working on social guidelines to clearly define:
 The mission of #FindBetter
 Types of content that should/should not be included using the Find
Better hashtag
 Create consistency throughout the different countries so when users
search for #FindBetter on Twitter or Facebook, we have one unified
approach
 Tips for avoiding #FindBetter hijacking
And as it began, our team in the UK is taking on this next task to share
with us across the pond and help us drive this truly global effort
23
Thank you!
kathy.oreilly@monster.com
@kathyoreilly
@MonsterWW
Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 17, 2013
socialmedia.org/blogwell

Más contenido relacionado

La actualidad más candente

How to integrate social media with PR and communications, presented by Natali...
How to integrate social media with PR and communications, presented by Natali...How to integrate social media with PR and communications, presented by Natali...
How to integrate social media with PR and communications, presented by Natali...SocialMedia.org
 
How To Meet Open Gov Collaboration
How To Meet Open Gov CollaborationHow To Meet Open Gov Collaboration
How To Meet Open Gov CollaborationGovLoop
 
Digital Innovation, a How-to Guide
Digital Innovation, a How-to GuideDigital Innovation, a How-to Guide
Digital Innovation, a How-to GuideMelissa Fisher, CFE
 
Paid, Earned and Owned = Converged Media
Paid, Earned and Owned = Converged MediaPaid, Earned and Owned = Converged Media
Paid, Earned and Owned = Converged MediaColin Browning
 
Impact Presentation
Impact PresentationImpact Presentation
Impact PresentationGlobalGiving
 
Recruitment Marketing And Social Networking
Recruitment Marketing And Social NetworkingRecruitment Marketing And Social Networking
Recruitment Marketing And Social NetworkingTWO Social
 
Inn530 developing social media strategy for gemtree
Inn530   developing social media strategy for gemtreeInn530   developing social media strategy for gemtree
Inn530 developing social media strategy for gemtreeAleksCheung
 
Daniel Franc (Google): How To Grow A Global Online Community
Daniel Franc (Google): How To Grow A Global Online CommunityDaniel Franc (Google): How To Grow A Global Online Community
Daniel Franc (Google): How To Grow A Global Online CommunityFeverBee Limited
 
An integration catalyst. Integrated campaigns conference, 25 February 2016
An integration catalyst. Integrated campaigns conference, 25 February 2016An integration catalyst. Integrated campaigns conference, 25 February 2016
An integration catalyst. Integrated campaigns conference, 25 February 2016CharityComms
 
2014 GYSD Outreach Webinar FINAL
2014 GYSD Outreach Webinar FINAL2014 GYSD Outreach Webinar FINAL
2014 GYSD Outreach Webinar FINALMarnese Jackson
 
"The Pulse" - Social Learning Use Case - Mzinga & Convey Health Solutions -
"The Pulse" - Social Learning Use Case - Mzinga & Convey Health Solutions - "The Pulse" - Social Learning Use Case - Mzinga & Convey Health Solutions -
"The Pulse" - Social Learning Use Case - Mzinga & Convey Health Solutions - Mzinga
 
Using the Web for Global Giving and Activism
Using the Web for Global Giving and ActivismUsing the Web for Global Giving and Activism
Using the Web for Global Giving and ActivismSee3 Communications
 
Scottish Communicators Network - presentation on digital outreach from Betony...
Scottish Communicators Network - presentation on digital outreach from Betony...Scottish Communicators Network - presentation on digital outreach from Betony...
Scottish Communicators Network - presentation on digital outreach from Betony...Jane Robson
 
Vol 1 Stakeholder Engagement Practitioners Perspectives
Vol 1 Stakeholder Engagement Practitioners PerspectivesVol 1 Stakeholder Engagement Practitioners Perspectives
Vol 1 Stakeholder Engagement Practitioners PerspectivesMas Business
 
Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...CharityComms
 

La actualidad más candente (20)

How to integrate social media with PR and communications, presented by Natali...
How to integrate social media with PR and communications, presented by Natali...How to integrate social media with PR and communications, presented by Natali...
How to integrate social media with PR and communications, presented by Natali...
 
How To Meet Open Gov Collaboration
How To Meet Open Gov CollaborationHow To Meet Open Gov Collaboration
How To Meet Open Gov Collaboration
 
Genjuice case study
Genjuice case studyGenjuice case study
Genjuice case study
 
Digital Innovation, a How-to Guide
Digital Innovation, a How-to GuideDigital Innovation, a How-to Guide
Digital Innovation, a How-to Guide
 
Project
ProjectProject
Project
 
GEO Symposium 2018
GEO Symposium 2018GEO Symposium 2018
GEO Symposium 2018
 
Community 3.0
Community 3.0Community 3.0
Community 3.0
 
Paid, Earned and Owned = Converged Media
Paid, Earned and Owned = Converged MediaPaid, Earned and Owned = Converged Media
Paid, Earned and Owned = Converged Media
 
Social.me
Social.meSocial.me
Social.me
 
Impact Presentation
Impact PresentationImpact Presentation
Impact Presentation
 
Recruitment Marketing And Social Networking
Recruitment Marketing And Social NetworkingRecruitment Marketing And Social Networking
Recruitment Marketing And Social Networking
 
Inn530 developing social media strategy for gemtree
Inn530   developing social media strategy for gemtreeInn530   developing social media strategy for gemtree
Inn530 developing social media strategy for gemtree
 
Daniel Franc (Google): How To Grow A Global Online Community
Daniel Franc (Google): How To Grow A Global Online CommunityDaniel Franc (Google): How To Grow A Global Online Community
Daniel Franc (Google): How To Grow A Global Online Community
 
An integration catalyst. Integrated campaigns conference, 25 February 2016
An integration catalyst. Integrated campaigns conference, 25 February 2016An integration catalyst. Integrated campaigns conference, 25 February 2016
An integration catalyst. Integrated campaigns conference, 25 February 2016
 
2014 GYSD Outreach Webinar FINAL
2014 GYSD Outreach Webinar FINAL2014 GYSD Outreach Webinar FINAL
2014 GYSD Outreach Webinar FINAL
 
"The Pulse" - Social Learning Use Case - Mzinga & Convey Health Solutions -
"The Pulse" - Social Learning Use Case - Mzinga & Convey Health Solutions - "The Pulse" - Social Learning Use Case - Mzinga & Convey Health Solutions -
"The Pulse" - Social Learning Use Case - Mzinga & Convey Health Solutions -
 
Using the Web for Global Giving and Activism
Using the Web for Global Giving and ActivismUsing the Web for Global Giving and Activism
Using the Web for Global Giving and Activism
 
Scottish Communicators Network - presentation on digital outreach from Betony...
Scottish Communicators Network - presentation on digital outreach from Betony...Scottish Communicators Network - presentation on digital outreach from Betony...
Scottish Communicators Network - presentation on digital outreach from Betony...
 
Vol 1 Stakeholder Engagement Practitioners Perspectives
Vol 1 Stakeholder Engagement Practitioners PerspectivesVol 1 Stakeholder Engagement Practitioners Perspectives
Vol 1 Stakeholder Engagement Practitioners Perspectives
 
Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...
 

Destacado

BlogWell Social Media Case Study: Graco, presented by Lindsay Lebresco
BlogWell Social Media Case Study: Graco, presented by Lindsay LebrescoBlogWell Social Media Case Study: Graco, presented by Lindsay Lebresco
BlogWell Social Media Case Study: Graco, presented by Lindsay LebrescoSocialMedia.org
 
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...SocialMedia.org
 
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...SocialMedia.org
 
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...SocialMedia.org
 
Data-driven decisions for the visual social web, presented by Chad Parizman
Data-driven decisions for the visual social web, presented by Chad ParizmanData-driven decisions for the visual social web, presented by Chad Parizman
Data-driven decisions for the visual social web, presented by Chad ParizmanSocialMedia.org
 
How to run a social media listening program, presented by Keith McArthur
How to run a social media listening program, presented by Keith McArthurHow to run a social media listening program, presented by Keith McArthur
How to run a social media listening program, presented by Keith McArthurSocialMedia.org
 
Social data intelligence, presented by Susan Etlinger
Social data intelligence, presented by Susan EtlingerSocial data intelligence, presented by Susan Etlinger
Social data intelligence, presented by Susan EtlingerSocialMedia.org
 
BlogWell Atlanta Case Study: DeVry University, presented by Chase Fritchle, J...
BlogWell Atlanta Case Study: DeVry University, presented by Chase Fritchle, J...BlogWell Atlanta Case Study: DeVry University, presented by Chase Fritchle, J...
BlogWell Atlanta Case Study: DeVry University, presented by Chase Fritchle, J...SocialMedia.org
 
The one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David RabjohnsThe one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David RabjohnsSocialMedia.org
 
BlogWell Social Media Case Study: The Home Depot, presented by Nick Ayres
BlogWell Social Media Case Study: The Home Depot, presented by Nick AyresBlogWell Social Media Case Study: The Home Depot, presented by Nick Ayres
BlogWell Social Media Case Study: The Home Depot, presented by Nick AyresSocialMedia.org
 
Enterprise social data success factors, presented by Marshall Sponder
Enterprise social data success factors, presented by Marshall SponderEnterprise social data success factors, presented by Marshall Sponder
Enterprise social data success factors, presented by Marshall SponderSocialMedia.org
 
How to run a social media training program, presented by Liz Brown Bullock
How to run a social media training program, presented by Liz Brown BullockHow to run a social media training program, presented by Liz Brown Bullock
How to run a social media training program, presented by Liz Brown BullockSocialMedia.org
 
BlogWell San Francisco Social Media Case Study: SAP, presented by Mark Yolton
BlogWell San Francisco Social Media Case Study: SAP, presented by Mark YoltonBlogWell San Francisco Social Media Case Study: SAP, presented by Mark Yolton
BlogWell San Francisco Social Media Case Study: SAP, presented by Mark YoltonSocialMedia.org
 
BlogWell New York Social Media Case Study: Best Buy, presented by Jamie Plesser
BlogWell New York Social Media Case Study: Best Buy, presented by Jamie PlesserBlogWell New York Social Media Case Study: Best Buy, presented by Jamie Plesser
BlogWell New York Social Media Case Study: Best Buy, presented by Jamie PlesserSocialMedia.org
 
BlogWell Dallas Social Media Case Study: BMW, presented by Kate Alini
BlogWell Dallas Social Media Case Study: BMW, presented by Kate AliniBlogWell Dallas Social Media Case Study: BMW, presented by Kate Alini
BlogWell Dallas Social Media Case Study: BMW, presented by Kate AliniSocialMedia.org
 
BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...
BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...
BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...SocialMedia.org
 
BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoe...
BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoe...BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoe...
BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoe...SocialMedia.org
 
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott MontyBlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott MontySocialMedia.org
 
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...SocialMedia.org
 
BlogWell Seattle Case Study: Microsoft, presented by Nestor Portillo
BlogWell Seattle Case Study: Microsoft, presented by Nestor PortilloBlogWell Seattle Case Study: Microsoft, presented by Nestor Portillo
BlogWell Seattle Case Study: Microsoft, presented by Nestor PortilloSocialMedia.org
 

Destacado (20)

BlogWell Social Media Case Study: Graco, presented by Lindsay Lebresco
BlogWell Social Media Case Study: Graco, presented by Lindsay LebrescoBlogWell Social Media Case Study: Graco, presented by Lindsay Lebresco
BlogWell Social Media Case Study: Graco, presented by Lindsay Lebresco
 
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
 
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...
 
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...
 
Data-driven decisions for the visual social web, presented by Chad Parizman
Data-driven decisions for the visual social web, presented by Chad ParizmanData-driven decisions for the visual social web, presented by Chad Parizman
Data-driven decisions for the visual social web, presented by Chad Parizman
 
How to run a social media listening program, presented by Keith McArthur
How to run a social media listening program, presented by Keith McArthurHow to run a social media listening program, presented by Keith McArthur
How to run a social media listening program, presented by Keith McArthur
 
Social data intelligence, presented by Susan Etlinger
Social data intelligence, presented by Susan EtlingerSocial data intelligence, presented by Susan Etlinger
Social data intelligence, presented by Susan Etlinger
 
BlogWell Atlanta Case Study: DeVry University, presented by Chase Fritchle, J...
BlogWell Atlanta Case Study: DeVry University, presented by Chase Fritchle, J...BlogWell Atlanta Case Study: DeVry University, presented by Chase Fritchle, J...
BlogWell Atlanta Case Study: DeVry University, presented by Chase Fritchle, J...
 
The one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David RabjohnsThe one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David Rabjohns
 
BlogWell Social Media Case Study: The Home Depot, presented by Nick Ayres
BlogWell Social Media Case Study: The Home Depot, presented by Nick AyresBlogWell Social Media Case Study: The Home Depot, presented by Nick Ayres
BlogWell Social Media Case Study: The Home Depot, presented by Nick Ayres
 
Enterprise social data success factors, presented by Marshall Sponder
Enterprise social data success factors, presented by Marshall SponderEnterprise social data success factors, presented by Marshall Sponder
Enterprise social data success factors, presented by Marshall Sponder
 
How to run a social media training program, presented by Liz Brown Bullock
How to run a social media training program, presented by Liz Brown BullockHow to run a social media training program, presented by Liz Brown Bullock
How to run a social media training program, presented by Liz Brown Bullock
 
BlogWell San Francisco Social Media Case Study: SAP, presented by Mark Yolton
BlogWell San Francisco Social Media Case Study: SAP, presented by Mark YoltonBlogWell San Francisco Social Media Case Study: SAP, presented by Mark Yolton
BlogWell San Francisco Social Media Case Study: SAP, presented by Mark Yolton
 
BlogWell New York Social Media Case Study: Best Buy, presented by Jamie Plesser
BlogWell New York Social Media Case Study: Best Buy, presented by Jamie PlesserBlogWell New York Social Media Case Study: Best Buy, presented by Jamie Plesser
BlogWell New York Social Media Case Study: Best Buy, presented by Jamie Plesser
 
BlogWell Dallas Social Media Case Study: BMW, presented by Kate Alini
BlogWell Dallas Social Media Case Study: BMW, presented by Kate AliniBlogWell Dallas Social Media Case Study: BMW, presented by Kate Alini
BlogWell Dallas Social Media Case Study: BMW, presented by Kate Alini
 
BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...
BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...
BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...
 
BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoe...
BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoe...BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoe...
BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoe...
 
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott MontyBlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
 
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...
 
BlogWell Seattle Case Study: Microsoft, presented by Nestor Portillo
BlogWell Seattle Case Study: Microsoft, presented by Nestor PortilloBlogWell Seattle Case Study: Microsoft, presented by Nestor Portillo
BlogWell Seattle Case Study: Microsoft, presented by Nestor Portillo
 

Similar a BlogWell New York Social Media Case Study: Monster, presented by Kathy O'Reilly

2015 Social Media Strategies - Ignite Social Media
2015 Social Media Strategies - Ignite Social Media2015 Social Media Strategies - Ignite Social Media
2015 Social Media Strategies - Ignite Social MediaJim Tobin
 
Digital Conservations - No-nonsense Social Media
Digital Conservations - No-nonsense Social MediaDigital Conservations - No-nonsense Social Media
Digital Conservations - No-nonsense Social MediaKatie Hart
 
Kiwi SCORE Presentation
Kiwi SCORE PresentationKiwi SCORE Presentation
Kiwi SCORE Presentationlakiwi
 
Social media strategies for small business notes pages
Social media strategies for small business   notes pagesSocial media strategies for small business   notes pages
Social media strategies for small business notes pagesAntoinette Raynes
 
Your Customer's Journey in the Social Era
Your Customer's Journey in the Social EraYour Customer's Journey in the Social Era
Your Customer's Journey in the Social EraTara Hunt
 
Brand innovation & Social media
Brand innovation & Social media Brand innovation & Social media
Brand innovation & Social media cherylannsmith
 
7 social tips for hr pros and recruiters to help you navigate the social waters
7 social tips for hr pros and recruiters to help you navigate the social waters7 social tips for hr pros and recruiters to help you navigate the social waters
7 social tips for hr pros and recruiters to help you navigate the social watersGet Your Buzz On
 
Transform Your Marketing
Transform Your MarketingTransform Your Marketing
Transform Your MarketingTrust EMedia
 
How to Avoid the Content Marketing Arms Race
How to Avoid the Content Marketing Arms RaceHow to Avoid the Content Marketing Arms Race
How to Avoid the Content Marketing Arms RaceSteve Radick
 
Four Steps to Social
Four Steps to SocialFour Steps to Social
Four Steps to SocialAshley Vinson
 
Web 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureWeb 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureAffiliate Summit
 
The Art & Science of Content Promotion
The Art & Science of Content PromotionThe Art & Science of Content Promotion
The Art & Science of Content PromotionKieran Flanagan
 
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptxNew+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptxGuy Taylor
 
How Social Media enables the Job Search
How Social Media enables the Job SearchHow Social Media enables the Job Search
How Social Media enables the Job SearchShannon Eastman
 
A guide to social media marketing by deborah king
A guide to social media marketing by deborah kingA guide to social media marketing by deborah king
A guide to social media marketing by deborah kingDeborah King
 
The 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roiThe 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roiMeetEdgar
 
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)Carie Lewis Carlson
 

Similar a BlogWell New York Social Media Case Study: Monster, presented by Kathy O'Reilly (20)

2015 Social Media Strategies - Ignite Social Media
2015 Social Media Strategies - Ignite Social Media2015 Social Media Strategies - Ignite Social Media
2015 Social Media Strategies - Ignite Social Media
 
Digital Conservations - No-nonsense Social Media
Digital Conservations - No-nonsense Social MediaDigital Conservations - No-nonsense Social Media
Digital Conservations - No-nonsense Social Media
 
Kiwi SCORE Presentation
Kiwi SCORE PresentationKiwi SCORE Presentation
Kiwi SCORE Presentation
 
Social media strategies for small business notes pages
Social media strategies for small business   notes pagesSocial media strategies for small business   notes pages
Social media strategies for small business notes pages
 
Your Customer's Journey in the Social Era
Your Customer's Journey in the Social EraYour Customer's Journey in the Social Era
Your Customer's Journey in the Social Era
 
Brand innovation & Social media
Brand innovation & Social media Brand innovation & Social media
Brand innovation & Social media
 
7 social tips for hr pros and recruiters to help you navigate the social waters
7 social tips for hr pros and recruiters to help you navigate the social waters7 social tips for hr pros and recruiters to help you navigate the social waters
7 social tips for hr pros and recruiters to help you navigate the social waters
 
Transform Your Marketing
Transform Your MarketingTransform Your Marketing
Transform Your Marketing
 
How to Avoid the Content Marketing Arms Race
How to Avoid the Content Marketing Arms RaceHow to Avoid the Content Marketing Arms Race
How to Avoid the Content Marketing Arms Race
 
Four Steps to Social
Four Steps to SocialFour Steps to Social
Four Steps to Social
 
Web 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureWeb 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your Future
 
Saaf 2011
Saaf 2011 Saaf 2011
Saaf 2011
 
The Art & Science of Content Promotion
The Art & Science of Content PromotionThe Art & Science of Content Promotion
The Art & Science of Content Promotion
 
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptxNew+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
 
How Social Media enables the Job Search
How Social Media enables the Job SearchHow Social Media enables the Job Search
How Social Media enables the Job Search
 
A guide to social media marketing by deborah king
A guide to social media marketing by deborah kingA guide to social media marketing by deborah king
A guide to social media marketing by deborah king
 
The 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roiThe 5 step formula to maximizing your content's roi
The 5 step formula to maximizing your content's roi
 
Socialmediamasterclass arts admin day2-250217-161120180910
Socialmediamasterclass arts admin day2-250217-161120180910Socialmediamasterclass arts admin day2-250217-161120180910
Socialmediamasterclass arts admin day2-250217-161120180910
 
Keith social
Keith socialKeith social
Keith social
 
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)
 

Más de SocialMedia.org

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...SocialMedia.org
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
 

Más de SocialMedia.org (20)

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank Hwang
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan Freyer
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy Summers
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent Washington
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
 

Último

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 

Último (20)

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 

BlogWell New York Social Media Case Study: Monster, presented by Kathy O'Reilly

  • 1. SocialMedia.org Video Case Studies Kathy O’Reilly How Monster is Driving Global Engagement with #FindBetter This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 17, 2013 socialmedia.org/blogwell
  • 2. How Monster is Driving Global Engagement with #FindBetter Kathy O’Reilly, Senior Director PR & Social Media Relations Monster Worldwide @kathyoreilly @MonsterWW
  • 3. A bit of background Global research conducted by Monster found: Most job seekers are in a post-recessionary job search “funk” They’ve heard three years of doom and gloom on the unemployment rate and don’t believe that new opportunities exist and are inclined to stay the course with the job they have. “Find Better” is the inspiration they need to believe that better opportunities exist - and we’re here to help them find it. No jobseeker is the same. Monster's research led to the reasoning behind our latest media campaign - targeting people during their 'consumer journey' each day. 2
  • 5. The intent of Find Better REALISTIC: it’s not always easy to find a job (particularly in the current climate) but Monster is a facilitator to help seekers take simple steps to “find better.” We talk about real opportunities, not dream jobs. “BETTER” IS PERSONAL: “better” could be a different environment, a job closer to home or applying your skills in a sector you love e.g. an accountant getting a job at a football club. We encourage seekers to keep looking at what opportunities are out there. We tell stories about real people finding better in their own ways. “BETTER” IS RELEVANT: “better” job search results/outcomes using the world’s most advanced search technology to deliver precise job listings. ACT AS A GUIDE: provide practical, trusted advice and show the things you can do to take control (tools you can use and best practice). KEEP INFORMED: real-time information on where the opportunities are in your market and your industry. YOU’RE NOT ALONE: show that there are a lot of people thinking the same way and in the same boat as you are. 4
  • 6. Find Better™ 5 Leverage a single creative platform to get employers and job seekers to believe that better jobs and better candidates are out there - and that Monster can help them find those jobs. TV PRINT DIGITAL SITE SALES ENABLEMENT LANDING PAGES CRM SOCIAL CONTENT
  • 7. The Job Seeker Journey to Find Better 6 Infographic showcasing our research in UK shared across multiple social channels
  • 8. Find Better™ Global Marketing Campaign TV Spots running in the UK, Netherlands, other EU countries Coming out with something different - looking to engage with Jobseekers throughout the day - with outdoor digital displays at rail and tube stations in the UK and along the roadside. 7
  • 9. New Monster.co.uk TV Advert 2013 - Pinocchio Monster.co.uk #FindBetter 8
  • 10. Using Social to Broadcast the Campaign TV spots coming to North America later this summer, early fall So how can we continue the to build organic momentum in the U.S. ??? ……………….. 9
  • 11. Pay it Forward We’re on a mission to find the nation’s best bits of career advice! Whether you’re fresh out of college or you’ve climbed several rungs of your career ladder, we want to hear your tips and tricks on how to be successful! What are the best bits of career advice you would offer someone struggling in a dead-end job or finding it hard to get work in today’s climate? Are you in that situation? What kind of advice would help you most? Let us know below or tweet using #FindBetter! 10
  • 12. How we started Began to seed #FindBetter to our Facebook community, and the organic engagement has been very enthusiastic. Our first 2 #FindBetter status updates on our MonsterWW Facebook page featured the following questions: 11
  • 13. Content resonating with the community 12 Facebook posts have gained even more popularity over the past month, with the following generating the most comments and shares. Top 5 Posts based on Reach to date: How do you deal with an office jerk? #FindBetter What's the best bit of career advice your parents ever gave you to prepare you for the big, wide world of work? #FindBetter What are your tips on performing an eye catching resume? #FindBetter What's your best tip to stay sane during a difficult work week? #FindBetter If you won the lottery and won $1 million, would you quit your job or continue to work? #FindBetter
  • 14. Identify Influencers to Help Build Buzz Identify members of the twitterati - influential career advice experts - who can help support us in this effort. The call to action should always be to Tweet tips with the #FindBetter hashtag. 13
  • 15. Influencers influencing the Movement 14 #FindBetter! “@PortageHR: #jobtips from @MonsterCa how to answer New #Grad #interview questions: http://career- advice.monster.ca/job-interview/interview-preparation/how-to-answer- interview-questions-as-a-new-grad/article.aspx Recruitment Buzz @RecruitmentBuzz11 Mar Today's #recruitmentbuzz foreword @siteadvisor asks for you to get onboard @Monster_UK #FindBetter campaign ResumeStrategic: RT @MonsterWW: 5 $100K jobs that don't require a Bachelor's Degree - http://t.co/JbJNFMIAI9 #FindBetter
  • 16. #FindBetter Wednesday In the US, we’ve begun to capture the best of tips and incorporate into one blog post per week for MonsterWorking (our seeker focused blog) for a new effort called #FindBetter Wednesday. It’s Hump Day, so what better day to help people get through the week than Wednesday. The best “tip contributors” are spotlighted in a weekly blog post, highlighting the best #FindBetter tips of the week from Facebook and Twitter. 15
  • 17. CRM sent weekly to promote “Find Better Wednesdays”  “This Week on Monster” email (deploys to 5MM active seekers who have opted into weekly emails from Monster).  The emails drive to the MonsterWorking blog -- our seeker focused blog. Plans underway to promote via other existing Monster marketing channels Exploring paid social campaigns to promote #FindBetter 16 #FindBetter Wednesday
  • 18. So how’s it working? Facebook posts generated over 400 comments, increasing our total Facebook reach by 18% and increasing people talking about Monster by 16% in the first 2 weeks of activation. Our spike in new “likes” to the MonsterWW Facebook page directly correlate to the #FindBetter posts shared on Facebook Biggest peaks coincide with #FindBetter Wednesday blog posts on MonsterWorking 17
  • 19. 1818 Find Better™| Social Impact From March 1… 1,197 Tweets using #FindBetter 660k+ Reach 5.8m impressions Peaks coincide with "#FindBetter Wednesdays" Social Media Mentions Trend for #findbetter
  • 20. Truly a Global Movement Global teams encouraged to follow the #FindBetter hashtag conversations being generated in the UK, the US & Canada, and adapt the content to share in their regions in their local language. 19
  • 21. Find Better in the UK and Canada… 20 Global teams actively using various social channels to promote Find Better content
  • 22. Global Teams Getting into it Our UK team is getting really involved. The ladies of Monster Chancery Lane share their tips to #Findbetter? Check out this link https://vine.co/v/bpHhdwWBDXl Monster.ca Canada @MonsterCa29 Mar Excellent #Career advice from the streets of #Montreal: http://ow.ly/jazQ0 #FindBetter ^G 21
  • 24. What’s Next? Movement has taken off so quickly we’re now in the process of finalizing some guidelines for the global teams and employees alike about what Find Better really means. We’ve created a PR message Bible and currently working on social guidelines to clearly define:  The mission of #FindBetter  Types of content that should/should not be included using the Find Better hashtag  Create consistency throughout the different countries so when users search for #FindBetter on Twitter or Facebook, we have one unified approach  Tips for avoiding #FindBetter hijacking And as it began, our team in the UK is taking on this next task to share with us across the pond and help us drive this truly global effort 23
  • 26. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 17, 2013 socialmedia.org/blogwell