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BtoB WOM Occurs Offline,  But Spending Occurs Online 10/8/2008 1.  Driving Word-of-Mouth Advocacy Among Business Executives , Jack Morton Worldwide, 5/17/2007;  2.  Digital Marketplace and Model and Forecast, IDG ,   6/25/2008 ,[object Object],[object Object],[object Object]

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Word Of Mouth Marketing Research: BtoB WOM Occurs Offline, But Spending Occurs Online

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