An in depth look at how students (high school & college) are using social media to communicate.

1. HOW TODAY’S
STUDENT’S USE
SOCIAL MEDIA
Presented by: Lauren Candito, Co-Founder of Social Media Solutions, LLC
UCDA Summit March 25th, 2011
Tuesday, April 19, 2011 1

2. WHO AM I?
• Co-Founder of SMS
• Author
• Blogger
• Entrepreneur
• Animal enthusiast
• Scuba diver
• Social Media Specialist
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3. LO R EM
I P S U M
MY BOOK:
RISING TIDES
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4. Tuesday, April 19, 2011 4

5. SM4EDU Online Community For Higher Education Professionals
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6. LO R EM
I P S U M
Join Us At
http://sm4edu.ning.com/
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7. WHO ARE WE
TALKING ABOUT?
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8. WHO IS THIS NEW GENERATION?
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9. WHO TODAY’S COLLEGE GENERATION
Education Oriented
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
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10. WHO TODAY’S COLLEGE GENERATION
Information Seekers
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
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11. WHO TODAY’S COLLEGE GENERATION
No Tolerance for Delays
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
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12. WHO TODAY’S COLLEGE GENERATION
The Internet is “Better” than TV
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
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13. WHO TODAY’S COLLEGE GENERATION
Doing is More Important than Knowing
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
Tuesday, April 19, 2011 13

14. WHO TODAY’S COLLEGE GENERATION
Multitasking is a way of life
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
Tuesday, April 19, 2011 14

15. WHO TODAY’S COLLEGE GENERATION
Typing is preferred to handwriting
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
Tuesday, April 19, 2011 15

16. WHO DIFFERENCES IN LEARNING STYLES
• Learn differently
• Varied forms of communication
(easily bored with traditional learning
methods)
• More hands-on, inquiry-based
approaches to learning
• Less willing to absorb what is put
before them
• Looking for immediacy
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17. ARE THEIR ATTENTION SPANS
WHO REALLY SHORT?
Traditional education
provides very little of
this compared to
the rest of their
world
Adapted from Marc Prensky, 2001.
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18. ADDICTION ISSUES
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19. DIGITAL NATIVES
“Every time I go to school I have to power
down,” complains a high-school student.”
Forest Park Digital Video Media Segment – The Millenials at School
Source: Marc Prensky, 2001.
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20. SOCIAL BEHAVIORS
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21. 83% of millennials (18-33) use
social network sites
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22. 57% of social media profile owners
age 18-29 maintain a profile on more
than one site.
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23. 96% of students said they were on
Facebook
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24. 81% of millennials use
Facebook ever day –
nearly twice as many as
those who watch TV or
read newspaper content
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25. 43% of students said they were on
Twitter
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26. 23% of students said they were on
Myspace
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27. What Sites Are They Using
LO R EM
I P S U M
College Students Using Social Media
100
75
50
25
Facebook Myspace 0
Linkedin Flickr Classmates myYearbook Bebo
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28. LO R EM
I P S U M
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29. Fewer than 7% said they had no
restrictions as to who could see
their profile
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30. 43% of Millennials read blogs
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31. 18% of Millennials write blogs
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32. 68% of students surveyed by
EDUCAUSE have an internet-
capable handheld device
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33. THE FUTURE GENERATION
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34. 73% of Americans ages 12-17 now
use social networking websites
From the Pew Research Center in 2010
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35. The average teenager sends
3,339 Texts per month
From Mashable.com, October 2010
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36. WHY STUDENTS
USE SOCIAL MEDIA
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37. WHY STUDENTS USE SOCIAL MEDIA
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38. WHY STUDENTS USE SOCIAL MEDIA
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39. Students feel isolated without Social Media.
“When asked about Social Media, wrote at length
about was how they hated losing their personal
connections. Going without media meant, in their
world, going without their friends and family."
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40. SO...WHAT ARE
THEY DOING?
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41. CAREER DEVELOPMENT
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42. t witter bird perched on
the screenshot
PURDUE UNIVERSITY PROJECT
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43. PURDUE UNIVERSITY PROJECT
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44. IMPROVING THEIR GPA
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45. SOCIAL MEDIA = BETTER GRADES
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46. JUNCO STUDY (cont’d)
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47. IN THE CLASSROOM
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48. Only 30% said they used social networking
sites as part of their coursework – majority
use to collaborate with fellow students in
their classes.
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49. Only 8% use social networking
sites to interact with their instructor.
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50. 25% said they would like to
see more social networking
in their classes
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51. OTHER USES
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52. 63% of millennials use social
media to engage with brands,
and more than 50% say that
Facebook, blogs, and brand
videos affect their opinions
about products
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53. 7 SOCIAL MEDIA
TOOLS STUDENTS
USE THAT YOU
SHOULD KNOW
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54. PREZI.COM
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55. STUVU.COM
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56. RATEMYPROFESSORS.COM
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57. Tuesday, April 19, 2011 57

58. Tuesday, April 19, 2011 58

59. GRADEGURU.COM
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60. NOTEHALL.COM
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61. CRAMSTER.COM
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62. GRADE FUND.COM
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63. KEY LEARNINGS
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64. College Students
are HEAVY Social
Media Users
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65. Facebook is the
Preferred Platform
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66. College Students
Primarily Use Social
Media for Personal
Communications
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67. Professional Dev
is the 2nd Most
Common Use
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68. Very Few Students
Use Social Media
for Course-Related
Activities
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69. QUESTIONS?
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70. ASK ME LATER...
Lauren@SocialMediaSolutionsLLC.com
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
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71. ASK ME LATER...
Lauren@SocialMediaSolutionsLLC.com
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
Tuesday, April 19, 2011 71