1. How to put the social in social media
and keep the personal out
Lauren Candito
President, Social Media Solutions LLC
Monday, April 4, 2011

2. Online Reputation
Monday, April 4, 2011

3. personal brand
vs
branding personality
Monday, April 4, 2011

4. Personal branding
Personal
Branding
Monday, April 4, 2011

5. Profile Group Page
Monday, April 4, 2011

6. Facebook
1 Customize your privacy
settings.
Monday, April 4, 2011

7. Facebook – privacy
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8. Facebook – privacy
Friends > Edit Friends
Create a List
Monday, April 4, 2011

9. Facebook
2 Keep the content employer-
friendly.
Monday, April 4, 2011

10. Facebook
Monday, April 4, 2011

11. Facebook
3 Be Proactive.
Know your company’s
stance on social media.
Monday, April 4, 2011

12. 12
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13. Monday, April 4, 2011

14. Twitter – privacy
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15. Facebook
1 Follow other industry
professionals.
Monday, April 4, 2011

16. Facebook
Monday, April 4, 2011

17. Facebook
2
Engage in
existing conversations.
Monday, April 4, 2011

18. Facebook
Monday, April 4, 2011

19. Facebook
3
Don’t just duplicate content.
Monday, April 4, 2011

20. Facebook
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21. Blog – used for both
Monday, April 4, 2011

22. Facebook
1 Show the human side of
your brand.
Monday, April 4, 2011

23. Brand personality
brand personality
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24. Facebook
2 Include original content.
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25. Linkedin in – professional
position yourself as the
expert.
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26. 26
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27. Facebook
1 Use LinkedIn Networking
etiquette.
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28. information
etiquette
connection
etiquette
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29. Facebook
2
Request
recommendations wisely.
Monday, April 4, 2011

30. Facebook
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31. Facebook
3
Consider letting others
follow your brand.
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32. Facebook
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33. What about employees?
what about employees?
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34. ****
social media policy
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35. how to find
your
personal
online
reputation:
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36. 1 Ask a friend.
2
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Google yourself specifically.

37. how to check your brand’s
online reputation:
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38. 1 Search Engine Rankings
2 Google Alerts
3
Google yourself specifically.
Content Sharing
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39. Social Media Guidelines
 Create groups & profiles  Seek influence, but not
 Participate openly control
 Act like a publisher  Experiment
 Know your audience  Post often
 Know your competition  Ask open‐ended questions
 Build a community  Integrate across all
networks
39
Monday, April 4, 2011

40. Tips for Getting Started
 Use the Rule of Thirds
o (1/3 web presence, 1/3 one-way, 1/3 social)
 Build relationships with influencers
 Make it easy to re‐mix your content
 Remember... There is no instant gratification
o Results require effort over time
 Use metrics to discover what works and what doesn’t
40
Monday, April 4, 2011

41. Questions
questions?
Monday, April 4, 2011