21. Chute gives brands mastery over the world’s visual media
Ranvir Gujral
CEO & Co-Founder, Chute
22. 60M 350M 400M 700M
( per day )
CONSUMERS CREATE, SHARE, AND
CONSUME BILLIONS OF PHOTOS
EVERYDAY
23. Why?
visual > text, etc
Visual > Text
WINNING
CONTENT
Real-time > Stale
Authentic = Staged
72% of marketers
believe visuals are more
effective than text
26. TAP INTO AN ALWAYS-ON
FOCUS GROUP
Examine a subset of your audience - whether
customers, brand ambassadors or industry
influencers - to uncover affinities.
DISCOVER CONSUMER
INSIGHTS & TRENDS
Monitor consumer photos and videos shared about your brand,
industry and competitors in real-time. Organize the stream by
images, related topics, content creators, popularity and time.
CHUTE INSIGHTS
27. ENGAGE
Spark a conversation between you
and your fans around their authentic
visual media
EMPOWER
Collaborate with brand enthusiasts to
actively tell your story while amplifying
their voice
MODERATE
Select the best content to use in your
marketing and track all interactions
CHUTE WORKSPACE - RIGHTS
Multiple sources for Nike+ impact on sales including running shoe share increase from 48%-61% from 2006-2008 driven significantly by Nike+ http://www.businessweek.com/stories/2008-11-05/how-nikes-social-network-sells-to-runners
Challenge: Find related technology partners for Anti-Theft Initiative to address $36b issue in North America
Solution: Identify range of potential innovation partners in Big Data, Connected Devies/IoT, Product Hacking, GeoLocation and Tracking technologies
We’ve worked with brands like Coca Cola, Starbucks and Taco Bell… (find # of brands we’ve worked with and make headline + add more logos)