Sales And Monetization For Bloggers Media Kit Editorial Calendar
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Sales & Monetization for Bloggers: The Media Kit - ideas on how to present your blog potential marketing/advertising partners. From the Evo Conference, June 2010.
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Sales And Monetization For Bloggers Media Kit Editorial Calendar
- 2. Who are you?
- 3. No, who are you really?
- 5. Make it easy
- 6. How do they fit in?
- 7. Do you have examples of partnerships?
Notas del editor
- As Naomi will discuss, potential partners want to see metrics They also want to know demographics of your readers and who you are – beyond the “About” section of your site. You may or may not disclose everything about you in your About section – but it could be important for partners/media buyers to know the city that you live in, whether or not freelancers or others contribute to your content, or if you have another career/job.
- Include a more comprehensive bio Media coverage of you or your site Speaking engagements, if you’ve done them (strive to do them – really!)
- Tina Kelley Thank you for considering me for a product review/giveaway! There are only a few criteria I have regarding product reviews. All products must be family friendly. (Or marriage friendly) My reviews are honest, not negative. I will not return a product unless it is a value over $200 and at the companies expense. For products pertaining to kids, I like to do a giveaway along with the review. Reviews are done free of charge. In exchange for the opportunity to review your product I will promote it in the following ways: Frequent Twitter postings Upload of post on Facebook 125×125 ad space for 1 month free of charge If you also host a giveaway on my site, you will receive: Frequent Twitter postings promoting giveaway and product Posting of giveaway on multiple Giveaway Listing sites Upload of post on Facebook as well as posts promoting contest 125×125 ad space for 3 months free of charge All reviews are typically done within 2 weeks of receiving the product (unless it’s a book). But please know that I am a mom first. My kids and my family will take precedence over a review.
- Kate Marsh Lord – Shopping Mama Great form to make it easy to contact you – and easy for potential partners to explain what they’re looking for
- Apartment Therapy and Gawker examples of editorial – when they run what. Very useful for brands looking to determine how they fit in.
- Gothamist and Gawker examples of how they integrate partners – site takeovers, sponsored posts