Build and Defend Your Online Brand
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Build and Defend Your Online Brand
- 1. OWN IT! Building and defending your online brand and reputation. SONYA SCHWEITZER aka SocialSonya socialsonya: Proprietary and Confidential
- 2. Who am I? Director, boats.com & Marketing Solutions – Dominion Marine Media Harley rider Sea Ray owner Aussie socialsonya: Proprietary and Confidential
- 3. Who am I? /socialsonya /socialsonya /socialsonya @socialsonya /sschweitzer /socialsonya /socialsonya socialsonya: Proprietary and Confidential
- 4. EVALUATE your brand socialsonya: Proprietary and Confidential
- 5. A brand is Impressions Perceptions Experiences Reputation socialsonya: Proprietary and Confidential
- 6. A brand is not a logo socialsonya: Proprietary and Confidential
- 7. socialsonya: Proprietary and Confidential
- 8. socialsonya: Proprietary and Confidential
- 9. socialsonya: Proprietary and Confidential
- 10. DEFEND Your Brand socialsonya: Proprietary and Confidential
- 11. If you’re not branding yourself, you can be assured that others are doing it for you. socialsonya: Proprietary and Confidential
- 12. socialsonya: Proprietary and Confidential
- 13. Dell Hell socialsonya: Proprietary and Confidential
- 14. Dell Hell socialsonya: Proprietary and Confidential
- 15. Dell Hell socialsonya: Proprietary and Confidential
- 16. Dell Hell socialsonya: Proprietary and Confidential
- 17. Kenneth Cole socialsonya: Proprietary and Confidential
- 18. Kenneth Cole socialsonya: Proprietary and Confidential
- 19. socialsonya: Proprietary and Confidential
- 20. Start Defending socialsonya: Proprietary and Confidential
- 21. Step 1: Listen socialsonya: Proprietary and Confidential
- 22. Step 1: Listen socialsonya: Proprietary and Confidential
- 23. Step 2: Claim & Contribute socialsonya: Proprietary and Confidential
- 24. REVIEW Your Brand: Ratings and Reviews socialsonya: Proprietary and Confidential
- 25. socialsonya: Proprietary and Confidential
- 26. socialsonya: Proprietary and Confidential
- 27. socialsonya: Proprietary and Confidential
- 28. socialsonya: Proprietary and Confidential
- 29. socialsonya: Proprietary and Confidential
- 30. socialsonya: Proprietary and Confidential
- 31. socialsonya: Proprietary and Confidential
- 32. socialsonya: Proprietary and Confidential
- 33. Giving Thanks From Your Brand socialsonya: Proprietary and Confidential
- 34. WOW & Delight socialsonya: Proprietary and Confidential
- 35. socialsonya: Proprietary and Confidential
- 36. socialsonya: Proprietary and Confidential
- 37. socialsonya: Proprietary and Confidential
- 38. socialsonya: Proprietary and Confidential
- 39. socialsonya: Proprietary and Confidential
- 40. socialsonya: Proprietary and Confidential
- 41. Don’t Forget… socialsonya: Proprietary and Confidential
- 42. Evaluate Defend Review WOW Repeat socialsonya: Proprietary and Confidential
- 43. /socialsonya THANK YOU! /socialsonya /socialsonya @socialsonya /sschweitzer CONNECT /socialsonya WITH ME ONLINE /socialsonya sonya@dominionmarinemedia.c socialsonya: Proprietary and Confidential
Notas del editor
- UpscaleTrendyDesignersValue
- Just named most reputable company in the US, over both Apple and Google!
- There are more opportunities than ever before to quickly rank negative or slanderous results. If you don’t protect yourself, someone can easily post a comment, make a video, create a blog post, file a complaint, promote your competition, develop a hate site and more. an angry employee will leave the company with revenge on their mind and reek havoc with to yours. Managing your online reputation isn’t shameless promotion, it’s a means of defense and best practice.
- Trying to be humurous, but made light of a very serious situation in EgyptIn the hours and days after his tweet – seeing around 1500 negative tweets per hourDays later he deleted the original post and apologized.
- Trying to be humurous, but made light of a very serious situation in EgyptIn the hours and days after his tweet – seeing around 1500 negative tweets per hourDays later he deleted the original post and apologized.
- Burger King
- Google Alerts, SocialMention,Naymz
- Google Alerts, SocialMention,Naymz
- Get on Facebook, Twitter,
- Like this! Simple overview of the business. A few photos. Location. AND 2 reviews!
- Like this! Simple overview of the business. A few photos. Location. AND 2 reviews!
- Give customers what they want. Give them great content. Give them tips. Keep them coming back for more, and they’ll become positive brand advocates. “Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.” – Gary Vaynerchuk
- authenticity, originality, creativity, honesty, and good intent
- Get on Facebook, Twitter, YouTube
- EvaluateDefendReviewWOWRepeat