Best Western is trying to engage and connect with customers via a wide range of Social, Local and Mobile techniques.

1. Best Western Mobile Strategy

2. Best Western International has highlighted that booking windows
continue to shrink, as more windshield warriors manage their travel
plans through their smartphones.
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Reference-
http://www.eyefortravel.com/news/europe/best-western-unveils-mobile-site-rewards-members
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3. • Best Western is trying to engage and connect with customers via a wide range of
Social, Local and Mobile techniques.
• Best Western tied up with Topguest to reward its loyal guests, by letting them earn
Best Westerns Rewards points for “checking-in” via location based social media
services such as Facebook Places, Gowalla and Foursquare.
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4. No matter what web enabled mobile device you are using, you can always access Best
Western hotels on the Best Western mobile website.
Mobile Website
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5. With ‘Best Western to Go’ you can find locations and make reservations for any Best
Western hotel worldwide, track details of your trip and share your trip details with
friends and family.
Custom Mobile Apps
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6. The UK’s most popular mobile voucher app delivers exclusive savings via mobile on
restaurants, hotels, bars, leisure venues and shops. Best Western offers savings to
customers via mobile coupons delivered via this third party app.
Coupon Based Mobile Apps
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7. With Foursquare members can “check-in” into their locations with a mobile phone and
earn points & unlock badges. Best Western has a presence on Foursquare.
Location Based Mobile Apps
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8. See what your friends say about Best Western. Gowalla makes it easy to share
and discover places with your friends. Get 50 Best Western Rewards® points each time
you check-in or take a photo at any Best Western hotel.
Location Based Mobile Apps
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9. Best Western worked with NAVTEQ Media Solutions to target U.S. consumers who
traveled by car and were looking for a mid- tier hotel when they were on the go and
making last minute travel decisions.
Location Based Marketing
Using NAVTEQ’s LocationPoint
Advertising Network, the goal of the
campaign was to increase awareness of
the Best Western brand and increase
reservation bookings at their hotel
locations.
Using NAVTEQ’s LocationPoint
Advertising Network, the goal of the
campaign was to increase awareness of
the Best Western brand and increase
reservation bookings at their hotel
locations.
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10. Top guest offers program loyalty points and travel rewards for check-ins at hotels,
airports and other travel or hospitality-related venues, functions as sort of a middle-
man between travel rewards programs and users of location-based and social
networking services including Foursquare,Gowalla, Brightkite, Twitter and
Facebook.
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11. Companies need to execute a seamless and integrated
mobile strategy to connect with and engage with their
customers today.
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