Before using Social Media for your organization it’s important that you reflect your business objectives and measure Social Media metrics

1. Social Media Metrics
and Social Media Objectives

2. Before using Social Media for your organization it’s important that you reflect your
business objectives.
Social Media Objectives
1) Listening: Market research, customer insight and intelligence
2) Increased visitor traffic
3) Improve Google rankings
4) Increase qualified leads
5) Increase mention on Twitter/Facebook
6) Build relationships with customers
7) Engagement: 2 way dialog with customers
8) Improve online reputation
9) Increase sales
10) Build online brand equity
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3. • In order to know how an organization is performing, they must be able to measure
these Social Media metrics.
• What gets measured gets done. If you don’t measure your progress with Social Tech
your adoption rate and ROI will suffer.
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4. • Even though the underlying tools can be free, there is a cost in the labor to work
them.
• The trick is learning what to measure, how often and who communicate the analytics
to within your organization.
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5. Measure Website Metrics
• Pageviews
• Unique visitors
• Return visitors
• Incoming referring traffic via
• Keyword ranking of your website
• Ranking of Social Media URLs
• Incoming links
• Number of qualified leads
• Social Platforms - Slideshare, Twitter,
• Facebook, Scribd, Squidoo, YouTube,
• Blogosphere, etc
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6. Measure Blog Metrics
• Pageviews
• Unique Visitors
• Time Spent on Site
• New Visitors
• Return Visitors
• Number of Blog Posts
• Frequency of Blog Posts
• Number of User Comments
• Number of Trackbacks
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7. # of Followers
# of Mentions
# of Replies
# of Retweets
# of additions in Lists
Traffic to your web properties via
Twitter (use bit.ly)
258,449 following
248550 followers
18,336 listed
Twitter Metrics
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8. 4,843 others like this
923 comments
Facebook metrics for business Fan Pages
# of Fans
# of Comments
# of Likes
# of Post on Wall
Newsletter signups Coupon code
redemption
Traffic to your web properties via
Facebook (use bit.ly)
Use Facebook Insight: Gives you
much richer data than just Fan
count
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9. Reads: 702
# of Subscribers
# of Reads
# of Comments
# of Downloads
Scribd Metrics
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10. # of Favorites
# of Comments
# of Downloads
# of Views
# of Embeds
Slideshare Metrics
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11. All Social platforms have built in metric measurement, which can be used along with
traditional web metrics like (page views, visitors, inbound links, etc).
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12. Measure the value of the conversations and content that you are providing. Value will
be measured by the loyalty of your readers, the amount of people they share it with
and the amount of organic growth with connections to yore content.
Use these measurements to set stretch goals so you can force yourself to dramatically
increase connections with constituents.
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13. Online reputation needs to be measured so that you have a general ability to see what
people think about your organization positively or negatively and what the trends
might be.
The measurement system needs to be dynamic and should change depending on
specific Social Tech campaign that you run.
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14. Teaching Technology
to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by
international technology speaker Scott Klososky, we’re a team
relentlessly focused on capturing and translating ways organizations can
use technology to win markets, adapt cultures, and remain ahead of the
curve for years to come. From public and private workshop tracks to full-
scale organizational technology assessments and digital outreach
blueprint strategies, we’ve got enterprise technology growth covered.
Take a closer look at:
www.fpov.com
(405) 359-3910
info@fpov.com
vision you can use