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The Three Categories of Social Technology
1. 1. Social Relevancy
2. Social Media
3. Social Networking
Enterprise Social Technology
The Three Categories of
Social Technology
2. Social Relevancy
• This category encompasses the online reputation individual, or organization.
• Social Relevancy is already starting to make a difference in the world and will soon
have a dramatic impact on a company’s ability to sell products and services.
Organizations are just starting to use online reputation management to understand the
good, bad, and the ugly of having the public comments on products and services open
and accessible to the public at large.
www.fpov.com
3. Social Relevancy
At an individual level, a professional’s social relevancy will have a great impact on
getting the job, getting the meeting, or closing the sale. We are close to the point
where we will have the ability to rate people, just like we are now rating news stories,
restaurants, and organizations.
Visit these sites, you might want to check out these sites so you can get an idea how
close we are to easily being able to check credentials online.
Every organization needs to have a plan in place to manage its social relevancy and
the social relevancy of its employees.
www.fpov.com
4. Social Media
• This is the use of media as a device for sharing ideas, concepts, messages, or simply
entertainment.
• Media for our purposes will be videos, documents, photos, and slide presentations.
In each case, there are sites that facilitate using these forms of media in order to
communicate one to one, or one to many. Respectively, we are talking about sites
like youtube.com, scribd.com, slideshare.com and their competitors.
www.fpov.com
5. Social Media
In each case, there are sites that facilitate using these forms of media in order to
communicate one to one, or one to many. Respectively, we are talking about sites
like youtube.com, scribd.com, slideshare.com and their competitors.
Media for our purposes will be videos, documents, photos, and slide presentations.
Every enterprise needs to understand how to utilize these sites in order to be the
primary provider of information in the fields of specialization.
www.fpov.com
6. Social Networking
This is all about how you connect with people within ecommunities, or point to point.
The examples of social networking are:
www.fpov.com
7. Social Networking
Networking used to be focused on in person events, and Rolodex filled with business
cards. Back in the day, there was a physical limit on how many people you could hold
in a nurtured relationship.
www.fpov.com
8. www.fpov.com
Social Networking
Now social networking increases the number of people you can maintain in your
network, eases communicating on a larger scale, and allows for more frequent contact,
all using tools that are free.
In short, our ability to connect is blossoming right in front of our eyes. Since business
is all about connections, Social Networking is going to change how we sell, how we do
customer service, and how we build strong customer relationships in general.
9. Teaching Technology
to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by
international technology speaker Scott Klososky, we’re a team
relentlessly focused on capturing and translating ways organizations can
use technology to win markets, adapt cultures, and remain ahead of the
curve for years to come. From public and private workshop tracks to full-
scale organizational technology assessments and digital outreach
blueprint strategies, we’ve got enterprise technology growth covered.
Take a closer look at:
www.fpov.com
(405) 359-3910
info@fpov.com
vision you can use
10. Teaching Technology
to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by
international technology speaker Scott Klososky, we’re a team
relentlessly focused on capturing and translating ways organizations can
use technology to win markets, adapt cultures, and remain ahead of the
curve for years to come. From public and private workshop tracks to full-
scale organizational technology assessments and digital outreach
blueprint strategies, we’ve got enterprise technology growth covered.
Take a closer look at:
www.fpov.com
(405) 359-3910
info@fpov.com
vision you can use