1. Video & blogging: More than one way
James Mundy – InsideJapan Tours

2. @socialtrav ,#STM2012

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8. The aim
– Get video & images for the IJT website
– Build up an interest for Japan
– Not spend too much!
@socialtrav ,#STM2012

9. The idea
– Run a competition to tap blogging talent
– Create an online buzz
– Social media engagement
– Get lots of images, video and a decent blog
@socialtrav ,#STM2012

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14. The result
– Over 100 entries
– 900 votes & a reach of 24k FB users
– Coverage in consumer & trade press
– Very keen bloggers in Japan
– Not much money spent
@socialtrav ,#STM2012

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17. With thanks to our partners