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Mirum India - A WPP Group Company
Mirum India - A WPP Group Company

Social Media can be an important tool for talent recruitment, retention and post relationship management. Here some some strategies and case studies on how Social Media can be used for HR (human resources)

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Social Media and HR Landscape Hareesh Tibrewala [email_address]
Agenda ,[object Object],[object Object],[object Object],[object Object]
What is Social Media
What is Social Media?
Accha…. Facebook?!
 
why “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Exhibitionism Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets
How Big Is It
160 million global visitors Every minute – 20 Hrs worth of new video uploaded If Facebook was a country. Population? > 500 million! The number of blogs worldwide is > 200 million. Growing at the rate of nearly 900,000 a day!
Time to reach 50 mn users ,[object Object],[object Object],[object Object],[object Object],[object Object]
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listening “ Your brand is what your customers say it is. speaking Speaking is about starting a conversation. “ engaging Customers engaging with you, as well as each other. “ evangelizing Evangelize your customers and transform your relationship with them “ adopting Adopting Social Media practices and changing the way your company operates. “
Key Social Media Platforms
LinkedIn Professional networking site Share ideas and opportunities 100 mn users worldwide, 9 mn in India
Facebook Making friends, networking, sharing interesting things 500 mn users worldwide, 22 mn in India
Twitter Real time information network Users share what is happening right now : “What is trending ?” 160 mn users worldwide, 5 mn in India
YouTube Video sharing platform : Users create videos and upload Worlds 2nd largest search engine : Is your brand there on YouTube ?
Flickr Popular photo sharing platform
SlideShare Document sharing platform Create thought leadership, gain knowledge
Wordpress Blogging platform Be yourself : Share yourself
Social Media and HR
New Talent Acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Talent Acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Talent Acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Talent Acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Show case Culture
Existing Team Members ,[object Object],[object Object],[object Object],[object Object],[object Object]
Existing Team Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Existing Team Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alumni Network ,[object Object],[object Object],[object Object],[object Object]
Alumni Network
Case Studies
Advocacy Programs
Dell Employee Storm
Dell Employee Storm ,[object Object],[object Object],[object Object],[object Object]
Talent Identification contest
Deloitte Employee Film Festival ,[object Object],[object Object],[object Object],[object Object]
AT&T Blog ,[object Object],[object Object],[object Object],[object Object]
Best Buy ,[object Object],[object Object],[object Object]
Best Buy ,[object Object],[object Object],[object Object],[object Object]
About Us ,[object Object],[object Object]
Questions? If you need a copy of this presentation, please leave your business card. We will email it to you. Hareesh Tibrewala Jt. CEO, Social Wavelength. [email_address] Company blog: blog.socialwavelength.com LinkedIn: linkedin.com/in/hareeshtibrewala

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Social media hr

  • 1. Social Media and HR Landscape Hareesh Tibrewala [email_address]
  • 2.
  • 4. What is Social Media?
  • 6.  
  • 7. why “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Exhibitionism Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets
  • 8. How Big Is It
  • 9. 160 million global visitors Every minute – 20 Hrs worth of new video uploaded If Facebook was a country. Population? > 500 million! The number of blogs worldwide is > 200 million. Growing at the rate of nearly 900,000 a day!
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  • 15. listening “ Your brand is what your customers say it is. speaking Speaking is about starting a conversation. “ engaging Customers engaging with you, as well as each other. “ evangelizing Evangelize your customers and transform your relationship with them “ adopting Adopting Social Media practices and changing the way your company operates. “
  • 16. Key Social Media Platforms
  • 17. LinkedIn Professional networking site Share ideas and opportunities 100 mn users worldwide, 9 mn in India
  • 18. Facebook Making friends, networking, sharing interesting things 500 mn users worldwide, 22 mn in India
  • 19. Twitter Real time information network Users share what is happening right now : “What is trending ?” 160 mn users worldwide, 5 mn in India
  • 20. YouTube Video sharing platform : Users create videos and upload Worlds 2nd largest search engine : Is your brand there on YouTube ?
  • 21. Flickr Popular photo sharing platform
  • 22. SlideShare Document sharing platform Create thought leadership, gain knowledge
  • 23. Wordpress Blogging platform Be yourself : Share yourself
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  • 45. Questions? If you need a copy of this presentation, please leave your business card. We will email it to you. Hareesh Tibrewala Jt. CEO, Social Wavelength. [email_address] Company blog: blog.socialwavelength.com LinkedIn: linkedin.com/in/hareeshtibrewala

Notas del editor

  1. Before transitioning to the next slide, we mention 2 things: Because of the coming together of these human desires and technologies, word of mouth is becoming stronger, and Example of a club
  2. Brazilian brand theorist Ricardo Guimaraes: your brand is whatever people say it is.