The Social Frontier is the term coined by Wendy Meadley (aka @SocialWendy) in 2009 to identify the state of ongoing change in social and digital marketing reflected as a continually new frontier. This book is simply a starting place for experienced marketing & communications professionals to translate their current expertise into this relatively new discipline of social media marketing. What you’ll find here is not a prescriptive approach but a framework to shape your own strategy and plans with proven business-focused models. Should you want to dig deeper into these, or have them expertly applied to your organization or brand, feel free to reach out to me to explore the possibilities. Thanks for joining me on the Social Frontier! Here's the link to the Social Frontier on Amazon http://swpr.co/SocialFrontierKindle #social #ebook #kindle

1. Staying connected with family, friends and
service providers is of primary importance
to the Retired digital persona group. They
are on Facebook to see their grandchildren
grow up, their mobile phones now share
photos with their friend instead of photo
prints. Accessing shopping of all types
and health care services continues
to grow as businesses and providers
increase their digital product and service
offerings. Their digital presence is based
on their necessity and personality.
Life Purpose | Connect with family and friends where they are,
on various digital technologies and channels, on Facebook and/
or Classmates social channels
Connectivity | Still have an analog phone in addition to the
recent edition of a mobile feature or smart phone, have a home
computer that may be a laptop or a shared computer at a
facility
Personal | If not working for money, this digital persona group
takes the time to travel, entertain themselves, and shop online in
addition to photo-sharing with their extended family and friends
Digital Persona Group
The Retiree
2014
Digital
Listeners
Brand
Loyal
Facebook
Grandparents
Online
Holiday
Shoppers
Analog
News
Readers
Digital
Environment
Experiences
Paper
Payers
Active
Searchers
eMailers
Coffee
Shop
Meeters
®2014 Wendy Meadley | All Rights Reserved. Creative Commons License 2.0
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