Please enjoy this content collection especially created for the Digital CMO by the team at Social Wendy Group. Social Wendy Group At the Social Wendy Group, we have deep front and backside owned media channel expertise. Huh? In simple English, we have business development expertise on the following social channels: Conversation Channels like LinkedIn, Facebook, Twitter, Google+, and Foursquare; and Content Channels including YouTube, Vimeo, Pinterest, Flickr, and SlideShare. We collaborate with our clients and their teams… typically becoming an extension of them. This allows us to capitalize on their knowledge and create efficiencies in our communication & marketing development processes. This process is at the core of our success- we build what you want and what we envision together. We are talented and intentionally lean. Your team is assembled based on your project/campaign needs, and with what your team or other related resources can already provide. There’s no need to duplicate effort- why not build off current or successful work, and train your current team members in the process. We work with some of the biggest multinational organizations, including 3M Healthcare on Innovative Global Projects. We understand the strategy, technology, and operations needed to create and operationalize global marketing initiatives. Social Frontier™ Here at the Social Wendy Group we are pioneers, dare we say it guides, on the Social Frontier™. Our team readily travels with you to the edge of the digital frontier with our deep social knowledge- that is, what is happening now and what is next. In the Social Frontier™ you will find an easily-consumable set of tools, models, and learnings to translate your digital roadmap to date. And, to provide the seeds of framework for an effective and efficient strategy to navigate the current digital frontier. This is not a comprehensive guide… Our corporate clients and colleagues aren’t looking for textbooks to bring with them on their journey. They are looking for guideposts, like breadcrumbs to validate the unknown path they are simultaneously creating and following. Get more information on the Social Wendy Group at www.socialwendygroup.com and connect with us on Twitter - @socialwendypr

1. Build Network Update
June 2013

2. The Build Network | Finger on the Pulse
www.socialwendygroup.com
Social Wendy Group Model ©2013 |
Shaping the Midmarket Big Ideas from Solve! Sessions
LIVEboston
@theBuildNetwork
#buildlive
the-build-network
kelvy.bird lee.colangeorge.gendron
brian.halligan
michael.s.hopkins ilan.mochari
anni.rodgersmaya.townsend
DARC
Always
Be
Capturing
SOFT
IS
HARD
Lightening
Round
Agenda
Reinforcing
Rituals
Source of Influence
not Always Visible
Innovationis
DesignedfromScratch
scott.leibs
joshua.porter
ashley.bond.o’brion
V8 Moment
Just the tip of the Iceberg

3. Building a Meme & Moat
Brian Halligan’s Inbound Marketing Meme
Social Wendy Group Model ©2013 |
www.socialwendygroup.com
Web Links
Blog Posts
Landing Pages
Content Assets
Search Optimization
Social Sharing
INBOUND MARKETING
Hubspot has anchored their Content
Marketing Strategy around the
compound term, Inbound Marketing.
They have invested countless effort
to “own” the term when you search
it on Google or Bing or…
Try it, you will see that they OWN
the organic search placements right
under Wikipedia, which is commonly
the first organic search result.
INBOUND MARKETING
www.Hubspot.com

4. Richard Branson | Digitally-Savvy CEO
Business
Mogul
Industry
Contributor Humanitarian Adventurer
Digitally Accessible & Socially-search Optimized
His Hashtag
#askrichard
Owned Media Channel Presence
www.socialwendygroup.com
Social Wendy Group Model ©2013 |