'Gangnam Style', a successful K-Pop which has been viewed 580 Million+ times in Youtube in less than 3 months. Lets learn the Viral Marketing strategy used for the promotion of this video and lets apply these successful strategies to the Company / Brand. Tweet me if you want a copy of this slide - @SocialWhistle

1. GANGNAM STYLE
A Case Study on Viral Marketing
by
T.Sivakumar Twitter: @SocialWhistle

2. About GANGNAM STYLE
As on 28/10/2012
17 : 00 (India)

3. Video Analytics
Device - 195,925,372 Views
Search - 106,617,154 Views
- 37,280,117 Views
Subscribe - 16,689,565 Views
Source :

4. Video Analytics

5. Video Analytics

6. The Success Story
“The song intentionally lacked a copyright”
- encouraged people to create
their own Online Parodies

7. The Success Story
“Crowdsourcing”
- to choreograph the now famous
"invisible horse dance"

8. The Success Story
“Anti-Materialism Theme”
- in the time of a global recession has helped
broaden the appeal of the song

9. Key Points for Companies
• “Make your product or brand more Ownable”
• “Be open-minded, but in a controlled way”
• “Find an uncommonly-common emotional
denominator that resonates across cultures”

10. Raise of K-Pop Continues…

11. THANK YOU

12. references
• http://www.youtube.com/watch?v=9bZkp7q19f0
• http://blogs.hbr.org/cs/2012/09/marketing_gangnam_style.html
• http://en.wikipedia.org/wiki/Gangnam_Style
• http://www.theatlantic.com/technology/archive/2012/10/could-gangnam-style-
be-the-first-video-to-1-billion-views-yes-and-by-the-end-of-the-year/264183/
• http://www.businessinsider.com/how-gangnam-style-became-huge-2012-
10?nr_email_referer=1
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