3. Power up | your brand purpose – points of difference – personality - promise 3 Actions New mind-set Brand equity New touch points
4. 1) New mind-set Leverage Social media old mind-set Interrupt Mass-market Sell Push Buy attention Engage Me Help Attract Educate
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7. Social Media | are you still afraid? I’m still not too sure how this works for me! Shall we say…Dinosaur! I just like to play the games and read posts…