Willem Sodderland, CEO of Buzzer, Europe's leading Word of Mouth Marketing agency, presents at Digital Days 2011 in Wiesbaden, Germany.
Word of Mouth is the holy grail in marketing but it's not easy to organise, despite the hype around social media. WoM is an art: how can you apply it ?
29. Spin Buzz: from Bad to Good... After how many times brushing does the tickling go away ?
30. Buzz that makes you donate organs ! How many of you would save my life ? Question asked to your social network friends. Triggers the idea of becoming an organ donor.