3. Web 2.0 ? Web 2.0: “The Web as platform” Social Software: Services for the ‘World Live Web’ Processes: human-technology (cyber)Social interactions
4.
5. Web 2.0 ? “ Web 1.0” “ Web 2.0” DoubleClick Google AdSense Ofoto Flickr Mp3 Napster Britannica Online Wikipedia Evite Upcoming.org, EVDB Directories (taxonomy) Tagging (folksonomy) Personal websites Blogging Stickiness Syndication