1. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013.
HOW DO YOU SPUR IDEA
GENERATION?

2. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013.
Generating
• Generating ideas
from individuals
• Generating ideas
from challenges
• Generating ideas
within a structure
Developing
• “Digging deeper”
to see which
ideas make sense
• Determining
which ideas to
pursue
Communicating
• Reaching out to
individuals and
stakeholders who
will make idea
come true
Actualizing
• Executing on the
idea
• The Design Process : Innovation -> Development -> Actualization
• How Innovation Happens
• It’s the birth of an idea to the actualization of an idea
• It’s bringing an idea to life
Idea Life Cycle Elements

3. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013.
o Need Problem Identification
oCustomers asked about needs, problems, and ideas. New product ideas are based
on customer feedback
o Attribute Listening
oList all attributes of an product and decide how it can be put to other uses,
minimized, magnified, substituted, rearranged, etc.
o Brainstorming
oGroup creativity based on techniques by Alex Osborn The idea is to generate as
many ideas with no evaluation.
o Synetics
oOrganized idea generation with a idea committee to review ideas, that are written,
organized, and evaluated.
o Others – Experimenting, Forced Relationships, Morphological Analysis, etc.
Traditional Idea Generating
Methods

4. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013.
o Shares innovation across the organization and around the world
o 85,000 employees across 60 countries
o Share technologies/ best practices across 40 business units and 30 research labs
around the world.
o Foster organic growth through innovation
o Allows employees to take 15% of their time to innovate
o Invests in new innovation by employees
o Creates a culture of innovation
o Rewards Innovation
o Community Prestige and Recognition
o Compensation and Perks
o Technical achievement programs
oCircle of Technical Excellence & Innovation, Genesis Grants Program and the Carlton
Society.
Corporate Innovation – 3M

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o Share Everything!
o Share technologies across divisions
o Feed ideas across divisions
o Time Off to Innovate!
oInnovation Time Off up to 20% to work on new ideas
o Resources to Innovate
o Innovation spaces and community areas across Google
o Rewards Innovation
o Support new ideas with team and recognition
o Provide financial incentives for new initiatives (stock options)
Corporate Innovation -
Google

6. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013.
Modern Day Innovation
happens at Hackathons

7. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013.
o Purpose
oGive developers, designers, and entrepreneurs the chance to pitch app ideas
oForm teams to build a prototype of their app
oPresent to our hackathon judges for a chance win
o Lasts between a day and a week in length (often over a weekend)
o Includes individuals with technical background
o Computer programmers, graphic designers, interface designers, managers, etc.
o Typically have a focus
o Programming Language or a application or a specific subject
o Deliverable: Pitch to judges and audience the app/business idea
Hackathon

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 Start with one or more presentations about the event
 Participants suggest ideas and form teams
Based on individual interests and skills.
Begin main work of the Hackathon – coding and defining a business
Can last from several hours to several days
Coders and Developers build prototype for app
Develop a business case for the initiative
Demo follows at the end of the Hackathon
Each group presents their results and demos prototype
Winner is usually announced by judges
Possibility of rewards, the judges are usually made up of peers and colleagues in
the field. Such prizes are sometimes a substantial amount of money; a social
gaming hackathon at the TechCrunch Disrupt conference offered $250,000 in
funding to the winners.[1]
Hackathon - Structure

9. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013.
Startup Weekends

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o Startup Weekend is a non profit organization registered in the US
o An intense weekend initiative to start a startup
o Typically armed with pizza, Coke, and caffeine – teams put together a business
o Similar concept to a Hackathon
o Business ideas can come from individuals from all walks of life
o Technical, management, marketing, etc. can all pitch a startup idea
o 54-hour structured program in which…
o Individuals pitch ideas on a Friday evening and form teams
o By Sunday evening, teams present a prototype of product and business plan
o Teams are judged based on the viability of the business case
Startup Weekend Purpose
and Structure

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o Community
o Yammer – A Chance for Softtek Associates to share ideas with each other
o Hackathons (with individuals from all departments!)
o Quarterly Hackathons at each of Softtek’s main locations
o Repository
o A repository of all development initiatives within Softtek on the Collaboration page
o Listening, Learning, Talking, Growing
o Webinars and Learning sessions
o Gust
o A chance to enter an idea – any idea that furthers Innoventures’ goals in Enterprise
Software!
Innoventures Idea
Generation

12. All Rights Reserved © Valores Corporativos Softtek S.A. de C.V. 2013.