Thai IT Trade Delegation to Tokyo, Japan 11-16 November 2012

1. Thai IT Trade Delegation
to Tokyo, Japan
11-16 November 2012
Dr. Thanachart Numnonda
Director
Software Park Thailand
November 2012
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2. Thai ICT Trade Mission
Tokyo, Japan 11-16 November 2012
Total 16 software delegation software
companies
Lead by OSMEP and Software Park
Thailand
Funded by OSMEP
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3. Mission Senior Officers
Dr. Wimonkan Kosumas (Deputy Director
General, OSMEP)
Mrs. Vipavee Boonsongprasert (Chief,
International Project Development Division
OSMEP)
Ms.Chamaiporn Pornpruethianan (Deputy
Director, Software Park)
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4. OSMEP
Office of Small and Medium Enterprises Promotion
Thailand's central organization in formulating
SMEs promotional policies and strategies
Serving as Thailand's SMEs information center
Cooperate with other sectors in Thailand and other
countries in order to promote Thai SMEs
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5. Software Park Thailand
Open in November 1999
Provides Office Space, Training,
Seminar, Business Matching,
Incubation Center
55 Software Companies + 50 New
entrepreneurs
Position as a Gateway to Software
Business Opportunity in Thailand
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6. OUR MISSION : 2012 IT Advisory
• Promote the quality
Software Business Enabling standards of the software
development process
• Promote use of IT, to all sectors of the economy to help improvement, helping the
increase productivity and competitiveness Thai software companies in
• Collaboration with the industry increasing productivity and
• Create environment conducive for software businesses improving quality at the
international level
Technology Transfer Technology Enabling
• Promote transfer of Services
relevant technologies SOFTWARE PARK • Provide technology
for Software industry –
professional And THAILAND Platform Collaborate with
stakeholder to provide
management levels latest technology to
alliances
Facility Management Services
• Office Rental, Training & Meeting Room Rental, Park
Clustering
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7. Thailand Overview (2011)
Population: 66.7 million
GDP: $345 Billion
GDP per Capita $5,394
GDP (PPP) : $602 Billion
Labor force 39.62 Million
Unemployment rate 0.7%
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Source :We are social

9. IT Industry Competitiveness 2011
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Source: EIU2011

10. Internet Usage in Thailand
24,000,000 Internet users; 37%
Penetration
Average Download Speed 6.5 Mbps;
Upload Speed 1.5 Mbps; Avg cost $3.72
per Mbps [Net Index, 2012]
Broadband Subscription 3.39 Million users
[Reuters, Q4 2011]
17,469,060 Facebook users [Oct 2012]
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11. Mobile Usage in Thailand
Mobile penetration rate in Thailand was
estimated at 117% ; subscribers 79 million.
AIS 31.2 Million Subscribers, DTAC 21.6 Million
and True Move 17.2 Million [Q4, 2010]
Smartphone usage in 2010 is 18% and expect to
grow to 60-65% in 2015 [Frost & Sullivan]
78% of smartphone users have iPhone.
Thais are ready to spend three times their
average monthly salary for a phone
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Source: inMobi

13. Devices sold in Thailand 2011 is follows:
Tablet 480,000 units; Desktop 1,320,000 units and
Notebook 2,020,000 units. In 2012; The number of
Tablets sold in Thailand is expected to be
2.5 million units.
[NECTEC; Apr 2012]
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Source :We are social

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Source :We are social

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17. e-Commerce in Thailand
e-Commerce usage in Thailand in 2011-2012
is estimated to be at 67%
and M-Commerce is at 37%:
One of the top growing country in Asia
[Survey be MasterCard]
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18. Thailand's ICT Market Highlight
The Thai IT market is the largest in the
South East Asia region and, is projected to
grow at a CAGR of 12% over the 2010-
2014 period
IDC’s forecast is for Thailand's information
and technology market to reach US$16.8
billion in 2012.
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19. ICT Market Survey
Value in Million Baht
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Source: NECTEC; April 2012

20. Software Market Survey
Value in Million Baht
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Source: TDRI, SIPA; April 2012

21. Thailand's IT Delegation
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22. Thailand's IT Delegation
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25. Client Reference
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37. SOLUTION DELIVERED RIGHT
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39. Thank you
thanachart@swpark.or.th
www.swpark.or.th
www.facebook.com/softwareparkthailand
www.slideshare.net/softwarepark
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