Mobile technology exerts influence on the retail sector to attract more customers and has incredibly transformed the customers’ shopping experience.

1. Retail Mobility Solutions –
Transforming Shopping Experience
Mobility Advances Retailers to build
Better Relationships with Consumers
Solutions

2. Mobility in Retail
Latest smartphones and tablet devices are completely revolutionizing
the way mobile users manage their lives. Mobile devices are now more
powerful, flexible, and user-friendly. With Mobile technology users can
always stay connected and can easily carry out any kind of activities
they desire – from entertainment to business or to shopping.
Competition in Retail industry is all the time at higher level and so
today Retailers must adopt new technologies and find new ways to
attract maximum consumers in the market. Smartphones and the
Mobile technology have totally changed consumer’s experience of
shopping.
Mobility brings three great advantages for Retail Industry that includes:
Enhancements in employee and shopper productivity
Brightens the complete Shopping experience
Helps retailers to make efficient business model
Challenges
Today, Retailers face challenges in heading towards the adoption of Mobility in their businesses.
Few of the challenges that can be dazed with adoption of mobility are –
High Operational Costs
Manageability of multiple spheres of sales
Maintenance of high consumer expectations
Security
One of the major decisions to be faced by Retail organizations while deciding about the deployment of mobile
solutions is the budget. Cost of a mobile app is always a concern though it is a onetime expense for any organization.
Also, Mobility has long term as well as short term benefits. Mobile apps can groom the overall business and improve
the business performance.
Retailers should also have a neat plan for smoothly managing the number of mobile devices, users and mobile
applications on the retail network. Moreover, retailers should be capable enough to meet the needs of employees and
consumers using mobile devices for various retail related activities. They should be flexible enough to deal with rapid
technology advancements and changes so as to stand strong in the competitive market.

3. Business Opportunities for Retailers with Mobility
Mobile adoption brings a lot of opportunities in the Retail Industry. Availability of high-speed and third generation [3G]
networks is a good reason for retailers to move ahead quickly and adopt mobility. Also, mobile devices have become
much more powerful and user-friendly today and many multi-purpose mobile apps are available for users making their
life simpler.
All the three things together – fast networks, advanced smartphones and tablets devices, and high rate of consumer
demands, have made Mobility more effective in the Retail industry.
With advanced mobile apps present in the market, Retailers can have direct communication and interaction with their
target audience. Most of the consumers around the world use internet to shop, and compare products and make a
purchase.
Today, increasing number of consumers own mobile devices that are enabled with internet access and that seamlessly
supports retail related mobile apps.
Some of the consumers and Retailers benefits from Mobile e-shopping applications are as follows –
Consumers can access real-time pricing and inventory systems.
Consumers enjoy convenient access to range of products/services information.
Consumers can use their mobile phones to scan each product properly like they usually do during shopping.
Consumers can quickly browse, order, and pay for required products from their mobile devices on the move.
Retailers can also build-up mobile websites for advertising and promoting their products/brands.
SMS advertising can be done for updating consumers on a regular basis.
Areas of Mobility Adoption in the Retail Industry

4. Future of Mobility in Retail Industry
It is anticipated that with the continuous advancements in mobile
technology, Retail industry will see a lot of upgrades too.
A lot is being talked about Near Field Communications [NFC]
technology. With NFC, a shopper can immediately get all the
information about any product like its price, availability, consumer
reviews, etc. by just waving their mobile device to a tagged
product in any store. NFC will also make payments processing
easier and simpler.
With the adoption of Mobility, retailers get an opportunity to
engage with their consumers and to quickly respond to them.
The result of Mobility adoption will be felt in total retail organization, for example –
Higher customer satisfaction
Shorter cycle times of deals
Low cost of service
Improved productivity of the organization
Softweb Solutions offerings for Retail Industry
With the increasing use of Mobile technology, Softweb Solutions prides itself in delivering cutting edge mobile app
development solutions for various mobile platforms.
Our mobile retail solutions help clients to move ahead in the retail market and protect their market share effectively
from competitors.
Contact us at info@softwebsolutions.com for customized mobile retail industry based applications.
About Softweb Solutions
Softweb Solutions is committed to forming a common To know more about us and how we deliver
architecture to support mobility service products and to mobility solutions to the organizations across the
drive end-to-end integrated mobility solutions. The success world.
of your mobility solutions depends totally on selecting the
right partner, right processes and right technologies. We Contact our representative or e-mail us at
work with you to develop innovative, effective and info@softwebsolutions.com,
interactive mobile solutions using right technologies in a
right way. You can also visit our corporate website –
www.softwebsolutions.com.