SMO is defined by the distribution of social objects and their ability to rise to the top of any related search query, where and when its performed.

2.  SMO is defined by the distribution of social
objects and their ability to rise to the top of
any related search query, where and when its
performed.

3. Do be-
 Genuine,
 Generous,
 Grateful
Don't be-
 Greedy,
 Grandstanding,
 Grabby

4. SEO SMO
 Site traffic, number of visits
 Search engine results
 Exposure
 Measuring link conversion,
 Marketing to search engines
 On site optimization
 Meta database consists of
html title tags, image titles,
bolded text - ranking is
based on coding
 Number of quality visits,
conversation
 Social media search
 Buzz
 Building a community
 Marketing to targeted
audiences
 Content
 Off site optimization
 Meta database consists of
tags, titles and description
that grab people's attention.

6.  Increase Your Likability
 Make Tagging and Bookmarking Easy
 Reward Inbound Links
 Help Your Content Travel
 Encourage the Mash up
 Be a User Resource, Even if it Doesn’t Help
You
 Reward Helpful and Valuable Users
 Participate
 Know How to Target Your Audience

7.  Create Content
 Be Real
 Don’t Forget Your Roots, Be Humble
 Don’t Be Afraid to Try New Things, Stay
Fresh
 Develop an SMO Strategy
 Choose Your SMO Tactics Wisely
 Make SMO part of your process and best
practices Page

8.  Provide your target people with ground like
video, audio, mobile accessibility, widget
 Regularly update fresh content
 Expand your network of influencers and
expand your network of content too
 Focus on social media sites and know your
target spectators
 Track and measure the conversion to
calculate ROI

9.  Share, go real time, educate- don't market
 Go multichannel
 Think multimedia
 Think like a publisher
 Give information away from free
 Target your niche
 Listen
 Show your passion
 Engage

10. These days social media optimization is
changing market landscape so fast that
companies are struggling to adapt their
strategies and tactics.

11. For more detail visit here:
Vertex Plus Software Pvt. Ltd.
B-19, 10-B Scheme, GopalPura Road, Jaipur,
Rajasthan - 302018 INDIA
Contact us: +91 141 6622222
+91 141-6622202
11
Thank
you