Solomo Thursday 31 Oct

1. SoLoMo Thursday
Hafiz Saleh & Felix Chen
Community Managers
Techsailor Group
SoLoMoThursday.com
facebook.com/SoLoMoThursday
linkedin.com/in/solomothursday
youtube.com/user/SoLoMoThursday
twitter.com/SoLoMoThursday
solomothursday.eventbrite.com
31 October 2013

2. Opening Note
ALL NIGHT!
Housewines @ $5
Housepour Spirits @ $6
Biz Card @
Fishbowl
ALL NIGHT!
Chicken Wings at $10
@SoLoMoThursday

3. DONATIONS are welcomed.
Help keep
going.
DONATIONS are welcomed to help for:
Logistics
Food & Drinks
Publicity
and many more…
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4. Objectives
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5. Speaker: Henrik van den Worm
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6. Succeeding with Advertising &
Branding on Mobile Devices
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7. LEADER IN MOBILE-FIRST AD INNOVATIONS & REACH
40% OF GLOBAL MOBILE INTERNET USERS
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8. CLIENTS
AGENCIES
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PUBLISHER
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USERS

9. 31 October 2013
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10. 31 October 2013
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11. 31 October 2013
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12. 31 October 2013
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13. 31 October 2013
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14. 31 October 2013
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15. 2011
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16. 31 October 2013
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17. Mobile Advertising Timeline
Simple Rich
Media Ads
Immersive
Tablet Ads
Banner Ad
2000
2007
2004
Rich Media
Introduced
First Mobile
Experiences
2011
2010
Touch & Gestures
Mobile Inline
Introduced
Video
1ST TEXT
AD SMS
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2012

18. FORMS OF MOBILE ADVERTISING
SMS
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SEARCH
CONTENT
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DISPLAY

19. DISPLAY ADVERTISING
Download
Lead Gen
Click to Call
Coupons

20. LACK OF MOBILE LANDING PAGES
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21. SOME GOOD EXAMPLES
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22. TARGETING THROUGH MOBILE
CONTENT
GEO/ZIP
CODE
DEMO
GRAPHIC
AUDIENCE/
BEHAVIORAL
OS/DEVICE/CARRIER
TECHNICAL
TARGETING
CONTEXT
FREQUENCY
DEVICE
CAPPING
PRICEPOINT
DAY
PARTING
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23. THE MANY CAPABILITIES
OF MOBILE
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24. CORE RICH MEDIA FUNTIONALITY
GESTURE/GAMEIFICA
TION
SAVE TO CALENDAR
DISPLAY/ANIMATIONS
Voice / Music /
Sounds
VIDEO
CLICK TO CALL
LOCATION
DATA CAPTURE
CAMERA ACCESS
APP DOWNLOAD

25. Increasing Brand Awareness
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26. DWELL TIME
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AD RECALL
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POSITIVE
RESPONSE

27.  IAB Case Study: Expandable banner increased
ad awareness by 25% than those exposed to a
static banner
 eMarketer Study: Mobile has better ad
effectiveness metrics because they are:
- Proportionately larger
- More focused
- Better targeting
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28. BRANDING CASE 1 – ADIDAS BOOST PH
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29. Branding Case Studies
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30. DRIVING APP DOWNLOADS
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31. CANDY CRUSH SAGA
Game: Candy Crush Saga
Game Studio: King.com
Type of App: Casual Game
What King needed :




#1 rank on the App Store
Support for innovative creatives
Maximum downloads within target CPI
Strategic consulting for a global launch
50 Creatives
22 Countries
2.5% Conversion Ratio
1.4 MM users delivered for Candy Crush.
Declared by King as the #1 partner. Ahead of Facebook
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25 July 2013
31 October 2013

32. CLASH OF CLANS
Game: Clash of Clans
Game Studio: SuperCell
Type of App: Mid-core Game
X
What SuperCell needed:
Latin America
Africa
 Strategic consulting for
understanding audience segments
 Expert advice on best practices for
tracking solutions
 Maximum downloads within target
CPI
98K installs delivered for SuperCell
@ 3.09% conversion rate
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25 October 2013
31 July 2013
X

33. Innovations
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34. 31 October 2013
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35. GOOGLE WEB DESIGNER
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FACEBOOK DEEP
LINKING TO APPS
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MOBILE COUPONS –
INSTORE REDEMPTION

36. Recommendations &
Useful Resources
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37. WHO TO WORK WITH?
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38. TRYING MOBILE FOR YOURSELF?
1.
Know your audience & know your objectives. Set goals.
Campaigns can be bought on a CPM, CPC, CPI, CPL, CPA and
CPE basis.
2.
Everyone wants to be on Facebook and Google, but be
prepared to go it alone if you don’t have significant ad dollars
to invest. Self serve is common.
3.
Smaller vendors really want your business and will help you
create ads, ad serve for free, give you great analytics, and
most importantly an account manager.
4.
Go publisher direct.
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39. USEFUL RESOURCES
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40. RECOMMENDED PPT
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41. QUESTIONS?
Henrik Vandenworm
[E] henrik@inmobi.com
[S] henrik.vdw
[IN] henrikvandenworm
Brought to you by:
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42. SoLoMo Thursday Gala Night
November 2013
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43. Sponsorship
Partners
Platinum
Sponsors
Voucher
Sponsors
Featured
Monthly
Promoters
Fellow Tech
Companies.
Large MNCs with
new products to
launch.
Retailers / FMCG
Companies looking
to promote on our
channels.
Contact SoLoMo_Thursday@techsailor.com for more details.
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44. Lucky Draw
** 15% Discount Voucher**
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45. Thank You Henrik!
Brought to you by:
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