SoLoMo Thursday is Provide insight on SOcial, LOcation-based and MObile media to your business Explore usage of Social platforms & Mobile Apps Apply strategies to different industries Apply strategies to different functions in Sales, Marketing & PR Present latest technologies Analyse case studies & global statistics

1. SoLoMo + Google
New SEO, AdWords & Analytics
Strategies
23 August 2012 PAGE1

2. Presenting:
Rachit Dayal
Managing Partner – Happy Marketer
23 August 2012 PAGE2

3. Agenda
Rachit Dayal Search Optimization Google Analytics
Google’s DNA Shift Google AdWords Next Steps
24 August 2012 PAGE 3
Rachit Dayal | Happy Marketer | SoLoMo + Google

4. Rachit Dayal
• Managing Partner, Happy Marketer
o Lead Consultant on all for Happy Marketer
o 12+ years of Web experience,
• SEO – Over 50 websites optimized
• SEM – $500,000 spend managed
• Conversion – $5 million of online sales
• Websites – 11+ years of experience
o Singapore’s first Google Certified
• AdWords Professional (Jan 2006)
• Analytics Professional (Mar 2009)
24 August 2012 PAGE 4
Rachit Dayal | Happy Marketer | SoLoMo + Google

5. Rachit Dayal
24 August 2012 PAGE 5
Rachit Dayal | Happy Marketer | SoLoMo + Google

6. Google’s Worries about SoLoMo
The Factors DNA & Values
24 August 2012 PAGE 6
Rachit Dayal | Happy Marketer | SoLoMo + Google

7. The New Search Engine Result Page
24 August 2012 PAGE 7
Rachit Dayal | Happy Marketer | SoLoMo + Google

8. Search Engine Optimization in the
SoLoMo World
Google+ & Authorship Maps & Location Results
Getting Featured in Mobile
24 August 2012 PAGE 8
Rachit Dayal | Happy Marketer | SoLoMo + Google

9. Google+ Author Connections
24 August 2012 PAGE 9
Rachit Dayal | Happy Marketer | SoLoMo + Google

10. Getting Featured in Mobile Search
o 38 percent of residents own a smartphone.
o 82 percent of smartphone users use a search
engine at least one time per week.
o 88 percent of smartphone users notice ads on a
smartphone –
 41 percent on search engines;
 46 percent in an app;
 25 percent on a retailer website;
 20 percent on a video website;
 27 percent while watching a video;
 and 47 percent while on a website.
o 75 percent of smartphone users watch video;
26 percent watch at least one time per day.
o 79 percent of smartphone users visit social
network; 54 percent visit at least one time per day.
24 August 2012 PAGE 10
Rachit Dayal | Happy Marketer | SoLoMo + Google

11. Maps & Location Results
24 August 2012 PAGE 11
Rachit Dayal | Happy Marketer | SoLoMo + Google

12. Google AdWords in the SoLoMo World
Sitelinks for Social Assets Mobile Web & App Ads
Location Extensions
24 August 2012 PAGE 12
Rachit Dayal | Happy Marketer | SoLoMo + Google

13. Sitelinks for Social Assets
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Rachit Dayal | Happy Marketer | SoLoMo + Google

14. Location Extensions
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Rachit Dayal | Happy Marketer | SoLoMo + Google

15. Mobile Web & App Advertising
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Rachit Dayal | Happy Marketer | SoLoMo + Google

16. Google Analytics in the SoLoMo World
Maps & Location Results Google+ & Authorship
Social Signs instead of
The push to “+1” Links
24 August 2012 PAGE 16
Rachit Dayal | Happy Marketer | SoLoMo + Google

17. Social Engagement: Track Social
Activities
24 August 2012 PAGE 17
Rachit Dayal | Happy Marketer | SoLoMo + Google

18. Geo Reports: Measure Local Impact
24 August 2012 PAGE 18
Rachit Dayal | Happy Marketer | SoLoMo + Google

19. Mobile Analytics for Sites & Apps
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Rachit Dayal | Happy Marketer | SoLoMo + Google

20. Multi-Channel Funnels for this Complex
World
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Rachit Dayal | Happy Marketer | SoLoMo + Google

21. Next Steps
SEO: To Do List Analytics: To Do List
AdWords: To Do List More Training
24 August 2012 PAGE 21
Rachit Dayal | Happy Marketer | SoLoMo + Google

22. Next Steps: SEO
Social Mobile Local
• Google+ Profile • Submit a Mobile • Create Google+ and
(Personal & Business) Sitemap & test Google Places
• Use the “Author” tag • Develop mobile • Get reviews on your
friendly sites Maps Listings
• Get +1 and Tweets
24 August 2012 PAGE 22
Rachit Dayal | Happy Marketer | SoLoMo + Google

23. Next Steps: AdWords
Social Mobile Local
• Include sitelinks to • Create mobile • Create Location
your FB, Youtube search & site specific Extensions for your
& Twitter accounts campaigns / ads campaigns
• Advertise on • Advertise on mobile • Analyze local
YouTube with pre- apps and measure campaigns for traffic
roll, banner and in- ROI on downloads & conversion signs
video ads
24 August 2012 PAGE 23
Rachit Dayal | Happy Marketer | SoLoMo + Google

24. Next Steps: Analytics
Social Mobile Local
• Set up Facebook • Separate profiles for • Analyze local traffic
and Twitter sharing mobile websites with geo report
• Tag all URLs • Set up event • Track Google
tracking for mobile Places, FourSquare
coming from social
apps etc stats
campaigns
24 August 2012 PAGE 24
Rachit Dayal | Happy Marketer | SoLoMo + Google

25. Next Steps: Training
Web Video (late
AdWords (Now) SEO (early Sep) Sep)
Analytics (next
week) Facebook (mid Sep) Mobile (late Sep)
24 August 2012 PAGE 25
Rachit Dayal | Happy Marketer | SoLoMo + Google

26. EarlyBulk Buying Deal
o Buy SoLoMo Thursday Tickets @ 4 for $45.00
o Purchase at Reception. Cash Only.
o Tickets are transferable.
23 August 2012 PAGE26

27. Dine-in Deal
o 10% off non-promo F&B items on your next visit
o Provide your name to redeem offer
o Valid for single use, for one month
(until next SoLoMo Thursday)
23 August 2012 PAGE 27

28. Next SoLoMo Thursday
(27 September 2012)
Topic:
The Future of Analytics
Speaker:
Anshul Jain
(Chief Technology Officer of ThoughtBuzz Private Limited)
Visit http://bitly.com/st_tics for more information
23 August 2012 PAGE28

29. Questions?
www.techsailor.com
Feel free to approach our colleagues
Brought to you by: &
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