The document summarizes a digital marketing workshop about healthcare and social media. It provides an overview of the workshop schedule and topics to be covered including Facebook, Twitter, LinkedIn, YouTube, email marketing and mobile marketing. It also shares healthcare-related social media statistics and examples of how hospitals like Max, Apollo and Fortis engage on social media.
2. ABOUT BUZZOOKA
Pioneers in Social Media Education
The Only Company in India Where Client Servicing Co-Exist with Training
Winners of ‘Business & Service Excellence Award’ & Nominated in ‘Pearson
Global Awards’
Accredited by Google & Facebook as Premier Agency
Have Delivered more than 2000 hours of Social Media Training across India
3. SCHEDULE
Wave 1: Introduction to social media (Understanding the medium | How to prepare the Game
plan)
Wave 2: The mighty Facebook (How to prepare a strategy | How to execute it)
Wave 3: Twitter: The 140 character Magic (How to use twitter to get the buzz right)
Wave 4: LinkedIn
Wave 5: Google: The Mother of All Digital Marketing Channels
Wave 6: YOUTUBE- Google’s Blue eyed boy | Google (Videos & Beyond)
Wave 7: E-mail Marketing (Turn your data into potential Customers)
Wave 8: Mobile marketing (Digital marketing 3..0 | The next big thing)
Wave 9: Conclusion (Activity Winner Announcement | Feedback | Certificate Distribution)
24. MAX HEALTHCARE
Social Media Presence:
1,30,194 fans on Facebook
2,300 followers with 2,300 tweets on Twitter
100 video uploads on Youtube
190 pins and 10 boards on Pinterest
25. MAX HEALTHCARE
Customer Engagement Strategies:
Pink Connect – A Breast cancer initiative
Enlighten – An interactive forum for obesity and bariatric
treatment
Bundle of joy – An interactive forum about parenting
26. Social Media Presence :
20,08,996 fans on Facebook.
27,900 followers with 19,000 tweets on Twitter
More than150 video uploads on Youtube, which includes
FirstAid
Patient Testimonials
Chairman Speak
Apollo Hospitals Initiatives
APOLLO HOSPITALS
27. Customer engagement strategies:
Facebook contests with chances to win vouchers and exiting
merchandise
The Health Quiz (launched on 31st August 2012)
Celebrating 5 lakh fans campaign on Facebook
APOLLO HOSPITALS
28. FORTIS HEALTHCARE
Social Media Presence:
1,43,000 fans on Facebook
3,930 followers with 3,903 tweets on Twitter
More than 250 video uploads on Youtube
29. FORTIS HEALTHCARE
Customer Engagement Strategies:
Facebook application to fix an appointment with a doctor anywhere in
India
Daily medical tips
Fortis Balloon Pop challenge on its Facebook page
Posts of cartoons depicting human body facts in Twitter
32. FB MARKETING TIPS & TRICKS
Step 1: Listen
Top 7 (seven) tips and tricks
33. FB MARKETING TIPS & TRICKS
STEP 2:DEFINE GOALS
Top 7 (seven) tips and tricks
34. FB MARKETING TIPS & TRICKS
Step 3: Targetyour audience
Top 7 (seven) tips and tricks
35. FB MARKETING TIPS & TRICKS
Step 4: Know YourTools
Top 7 (seven) tips and tricks
36. FB MARKETING TIPS & TRICKS
Step 5: Choose yourTonality
Top 7 (seven) tips and tricks
37. FB MARKETING TIPS & TRICKS
Step 6: IdentifyKeyInfluences
Top 7 (seven) tips and tricks
38. FB MARKETING TIPS & TRICKS
Step 7: Monitor yourstats & Keep updating the strategy
Top 7 (seven) tips and tricks
39. HEALTH & FACEBOOK
Health Quiz:
Launched on 31st August 2012.
Objective: To bolster the health awareness of users and to engage them with Apollo
40. HEART & FACEBOOK
Marathon on World Heart Day:
The campaign was initiated on ‘World Heart Day’
Objective To increase awareness towards the prevention of heart diseases and awareness of its
contributing risk factors
A part of Apollo’s ‘Billion Hearts Beating’ National campaign
Results :
More than 3,000 likes on the Facebook page in just 2 weeks
400 Online Registrations via Facebook
41. THE BOUNCE BACK STORY
Max India “Meri Bounce Back Story”
Objective:
To increase brand awareness, connect with the audience and
create engagement
“Write-a-story” contest on Facebook
Allows user to share their success stories in like and the best
story chosen by users will be the winner.
Daily prizes like Ipod shuffle, designer bags, guitar
A grand prize of a weekend spa getaway tickets for two at
Ananda Spa in the Himalayas
Results:
Increased brand awareness and customer engagement.
56. SOCIAL MEDIA & YOU TUBE
CLEVELAND CLINIC
https://www.youtube.com/watch?v=cDDWvj_q-o8
Strategy: Establish Emotional connect and increase Brand visibility
Positioning: A brand which understands and cares for their patients.
Children’s Hospital at Dartmouth-Hitchock
https://www.youtube.com/watch?v=lnG3MKos87A
Strategy: Establish a connect with Parents through Children
Highlights: Trending motivational hit song of Katy perry with children and hospital staff performing to engage
audience
57. SOCIAL MEDIA & YOU TUBE
Vanderbilt Heart institute:
https://www.youtube.com/watch?v=9onCgh5DyDM
Strategy: Establish employee engagement and increase Brand visibility
Highlights:
A better employer-employee relationship,
The visibility of the physicians got better in the outside world, and so the customer-hospital relationship
66. Attractive Landing Page
Avoid long query forms- no one likes to type/share un-necessary information
Offer freebies & Downloadable to Induce subscription
Subscription list management for efficient and relevant mailing
Email Engine with unsubscribe functionality & other compliances
have a clear and concise privacy policy that details how you will treat your customers’
personal contact information.
Respect Policies & Rules of Email Marketing
ESSENTIALS OF EMAIL MARKETING
67. Do a detailed competitor analysis
Carefully select ‘from’ & ‘Subject’ Line
Create a professionally designed edm
‘Less is more’- keep your message brief & crisp
Personalize your email messages
Sound human- keep it casual
DRAFTING THE RIGHT EMAIL
68. Keep a tap on open rate and don’t spam them the same e-mailer again
Identify an interested customer by maximum open features and time one
spent looking at mail
Keep a close check on bounce rate
Capture the interest of your community.
Have a campaign graph handy for demographic comparison
MEASURE IT RIGHT
70. 165 million users by 2015
Rs. 198 average monthly expenditure on internet.
77% use internet for social networking
India is second biggest android user group in the world
FACTS ABOUT MOBILE INTERNET USERS
90. FEED US BACK
Share your feedback at
www.buzzooka.in/workshop/feedback
THANK YOU
BUZZOOKA INFOMEDIA PRIVATE LIMITED
#402 Jackson Crown Heights, Crowne Plaza, Sector-10Rohini Delhi-85
Notas del editor
Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
Google: Content Marketing | How you Search | forums & Question Sites | Retargeting
Google: Content Marketing | How you Search | forums & Question Sites | Retargeting