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Ogni Impresa è un Isola? Capire il Business In Second Life. Cagnina Poian

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Michele Poian
Michele Poian

Presentato a "Punti di Vista su Second Life". Assisi, 26/01/2008

Technology
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OGNI IMPRESA E’ UN’ISOLA? CAPIRE IL BUSINESS IN SECOND LIFE Prof. Maria Rosita Cagnina Dott. Michele Poian Dipartimento di Scienze Economiche Università degli Studi di Udine “ Punti di Vista su Second Life” - Assisi, 26 gennaio 2008
Cos’è Second Life? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business categories RW corporate brands RW service providers in Second Life Metabrands
Il marketing in SL ,[object Object],[object Object],[object Object]
Le variabili discriminanti di Second Life Fonte: Cagnina, Poian, 2007
Mappare il business in Second Life ,[object Object],[object Object],[object Object]
Un esempio di mappatura Fonte: Cagnina, Poian, 2007 Coca-Cola Active121 Amaretto
Evoluzione delle forme di E-business? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Grazie dell’attenzione! ,[object Object],[object Object],[object Object],[object Object],Il nostro blog http://www.fantasilab.com

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Ogni Impresa è un Isola? Capire il Business In Second Life. Cagnina Poian

  • 1. OGNI IMPRESA E’ UN’ISOLA? CAPIRE IL BUSINESS IN SECOND LIFE Prof. Maria Rosita Cagnina Dott. Michele Poian Dipartimento di Scienze Economiche Università degli Studi di Udine “ Punti di Vista su Second Life” - Assisi, 26 gennaio 2008
  • 2.
  • 3. Business categories RW corporate brands RW service providers in Second Life Metabrands
  • 4.
  • 5. Le variabili discriminanti di Second Life Fonte: Cagnina, Poian, 2007
  • 6.
  • 7. Un esempio di mappatura Fonte: Cagnina, Poian, 2007 Coca-Cola Active121 Amaretto
  • 8.
  • 9.