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Geography Awareness Week 2013

Why Does
GIS Matter?
Song Gao
UCSB Geography
Email: sgao@geog.ucsb.edu
http://www.geog.ucsb.edu/~sgao/

Nov 19, 2013
GIS in Daily Life

Wayfinding, Navigation, Location-based Search and Decision Making
Content

•
•
•
•

What is GIS?
GIS Applications
How has it been used in science
Trends

Nov 19, 2013, Song Gao
What is GIS?
A geographic information system (GIS) integrates hardware,
software, and data for capturing, managing, analyzing, and
displaying all forms of geographically referenced information.
GIS allows us to view, understand, question, interpret, and visualize
data in many ways that reveal spatial relationships, patterns, and
trends in the form of digital maps, globes, reports, and charts.

Nov 19, 2013, Song Gao
Three Views of GIS
Database

GIS
Analysis

Visualization
(1) GIS as GeoDatabase
• Geodatabase: a spatial database containing data
that associate with geographic information.

Attributes + Geometry
http://www.census.gov/geo/maps-data/data/tiger.html
(2) GIS as GeoVisualization
• Geovisualization: a set of intelligent maps and
other views that shows features and feature
relationships on the earth's surface.
Mapping Every McDonald's in the U.S.
Starbucks vs. Dunkin Donuts

http://www.boston.com/yourtown/specials/starbucks_vs_dunkin_donuts/
(3) GIS as Spatial Analysis
• Geoprocessing: a set of tools take geographic
information from existing data, apply spatial
analysis functions to identify patterns or discovery
knowledge.

P.A. Longley, M.F. Goodchild, D.J. Maguire, and D.W. Rhind (2011) Geographical Information Systems and Science. Third Edition. Hoboken,
NJ: Wiley.
Find the “Hot Spot” Regions
Content

•
•
•
•

What is GIS?
GIS Applications
How has it been used in science
Trends

Nov 19, 2013, Song Gao
What things
do you think
are related to
GIS?
The Canada Geographic Information
System
• Roger Tomlinson
– IBM contracts 1964-68

• 7 layers of land characteristics
–
–
–
–

soil capability for agriculture
recreation capability
current land use
….

• To assess the current use of Canadian land
– to measure area, plan new uses
Esri UC 2011
Natural Resources Management

Esri UC 2011
Esri UC 2011
Delivery Route Planning
Esri UC 2011
Geospatial data and tools have the potential
to contribute to the saving of lives, the
limitation of damage, and reduction in the
costs to society of dealing with emergencies
Typhoon Haiyan/Yolanda GIS
Typhoon Haiyan/Yolanda GIS
Hurricane Sandy Tweetbeat

http://www.youtube.com/watch?v=g3AqdIDYG0c

SGI
Google Earth
Discrete global grid based on the
Icosahedron (20 triangles, 1:4
recursive subdivision)
Ross Heikes and David Randall,
Colorado State University

Question:
How to divide the
globe into different
levels of details?
Content

•
•
•
•

What is GIS?
GIS Applications
How has it been used in science
Trends

Nov 19, 2013, Song Gao
Source: Gilbert E. W. 1958 ‘Pioneer maps of health and disease in England.’ Geographical Journal, 124: 172–183
Terrain Viewshed Analysis
• A viewshed is an environmental area that is visible
to the human eye from a fixed point.
Terrain Viewshed Analysis
Noise Assessment

http://gis.stackexchange.com/questions/54696/how-to-create-noise-maps-open-source-orscripted-in-arcgis
Human
Study

Social
Science

Environment

Spatially Integrated Social Science
http://www.csiss.org/
History and Archaeology
Overlap Layers

Digitizing features for excavations
GIS to identify social divide
Information Age
• Location Awareness Devices(Mobile Phone、GPS)
• Large scale spatio-temporal datasets
Tracking the $ dollar bills

http://rocs.northwestern.edu/clips/
Phone call patterns in different places
Phone call patterns in different places

AM 03-04

AM 06-07

PM 15-16
PM 18-19
http://www.spatial.ucsb.edu/events/local13/posters.php

AM 09-10

PM 21-22
By Song Gao
Mobile Landscape:
People in MIT SENSEable City Lab have developed a continuously changing realtime maps of cell phone usage in Graz, Austria.

http://senseable.mit.edu/grazrealtime/
Content

•
•
•
•

What is GIS?
GIS Applications
How it has been used in science
Trends

Nov 19, 2013, Song Gao
Online GIS

Access GIS techniques without installing any software
on your computers.
Cloud GIS/ Mobile GIS
3D-GIS
Space-Time GIS
The GPS tracks of individuals in
spatio-temporal space

Regular
Irregular
by Song Gao
Volunteered Geographic Information
(VGI)
• Citizens as sensors: the world of volunteered
geography – by Professor Michael F. Goodchild

www.wikimapia.org
www.openstreetmap.org
OpenStreetMap Edits in US

Created by ITO World
Mapping Social Media

by Paul Butler
https://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
Crandall et al. 2009. Mapping the world’s photos.
http://www.cs.cornell.edu/~crandall/papers/mapping09www.pdf
Dots
Yellow: Photos
Blue: Tweets
White: Both

by Erik Fischer
http://www.flickr.com/photos/walkingsf/sets/72157627140310742/
Tracks inferred from Flickr postings
(http://www.cs.cornell.edu/~crandall/papers/mapping09www.pdf)
See also http://www.flickr.com/photos/walkingsf/sets/72157624209158632/
Spatial is special,
To know the unknown!
http://www.geog.ucsb.edu/~sgao/

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Why Does GIS Matter