For Sherry

1. MS Tea Restaurant Sonia Hsieh Business Communication 290 June 6th 1

2. Agenda Introduction Background History & Products Problems and solutions of costs Training & Ingredients Other solutions Marketing & Expansion Conclusion 2

3. Introduction Food Culture in Taiwan Why Taichung? First restaurant in 2008 Their faith 3

4. Background 4

5. History Japanese tradition HealthyGreen Tea Polyphenol & Catechin Kyoto-Uji Morihan Company in 1836 Tea Master Cooperate with MS Tea 5

6. Second one in Taichung Headquarter Me & MS Coffee Shop Third one in Taipei 6

7. Green Tea Products Loose leaf teas Instant green teas Rich Mocha powder Tea bags Drip teas 7

8. Problems and solutions of costs 8

9. Training costs 9 Cause & Result

10. Ingredient costs 30% of whole expenses Importation from Japan Shipping 10

11. Other solutions Marketing & Expansion 11

12. Marketing Online promotion Food exhibition Food event 12

13. Expansion Chain Stores Brand Name fees Limitations Expanding to North Taiwan 13

14. Conclusion The locations Japanese products Ingredient costs Improvements 14

15. Thanks for your listening! 15