2. Traffic is a must if any online business is to succeed. Your
business can either pay for that traffic through
advertising, ezines and other means... Or you can decide
to go the SEO route and get all your traffic for free.
3. However in doing so there is first an outlay in costs to get
your website highly ranked on all the major search
engines. The more ranking you would like to obtain, on
multiple pages, using multiple keywords/phrases, the
more costly it will be to your business.
4. But the real question, is just how costly?.... And, if you go
the D.I.Y SEO route, just how effective will it be and how
much money will you save?
5. What is a reasonable cost or the average cost for
employing an SEO company?
6. The problem with most SEO companies is the fact that
they are literally charging a small fortune for a basic SEO
campaigns which may include optimization of only a few
web pages and ranking of just two to three keywords or
phrases. How much for such a package.... anywhere from
2 to $4,000.
7. The current going rate for in house (internal) SEO work is
anywhere between 40 to $60 per hour, with external rate,
business to business sitting at roughly $100 per hour.
8. If you are a large company, these rates may be affordable
but for most small businesses and solopreneurs, they are
simply out of the question.
9. Even a large company may be better off handing their SEO
tasks over to a capable employee who can learn the
required skills and techniques and apply these when
required. One or two people with such capabilities would
not only save the company profits but would allow their
business to adapt to new SEO products a lot faster than
having to outsource.
10. What you are not being told be the SEO companies is that
search engine ranking is really not that difficult to
master... And the second point that maybe matters the
most is that once you have high ranking for many selected
keywords, just a little maintenance and tweaking can keep
you there for a very long time. Even to the point that
much SEO work can be outsourced at very low rates to
experts in other countries which makes it even more
affordable.
11. Without doubt, obtaining high rankings by doing it your
self or handing it over to a major SEO is quite doable. With
so many affordable SEO guides, memberships and
software packages online today, it is really a wonder as to
why many companies are yet to implement their own in-
house SEO specialists using their current staff.
12. So, is this to say that learning all SEO techniques is simply
a walk in the park, of course not. But any person with a
reasonable ability in technical matters could have a large
website on it's way to excellent ranking positions within as
little as two weeks.
13. Unfortunately what most lack in SEO, is a clear and concise
plan of action. Yes, many will learn the techniques and
methods required but then fail to act or fail to implement
the complete plan thus resulting in minimal outcomes. As
with any marketing campaign, it must be implemented
right through to the very last step, SEO is not different.
14. With the continuing improvement of search engines to
supply more accurate results, search engine marketing will
continue to grow and be in high demand.
16. Exactly how much income do you wish to take out of your
own business pocket in using such services, or is there a
better alternative by taking your SEO in house and
increasing business profits continually, year after year?