The document describes Sonoma Raceway's sustainability program which aims to reduce the track's environmental impact through various initiatives like recycling programs and solar energy. It seeks corporate partners to promote green technologies and sustainable practices. Partners can receive branding, promotions and access in return for supporting initiatives like electric vehicle demonstrations and a green summit. The goal is to make Sonoma Raceway a leader in showcasing sustainability in motorsports.

1. The Next Generation of Motorsports Sponsorship
! November, 2012"

2. About Sonoma Raceway!
2
Ø World-class motor-racing facility with 350 days
of on-track activity for more than 700,000 fans and
participants each year
Ø Hosts every major form of motor-racing – the
only track in the world with NASCAR, IndyCar, FIA
WTCC, NHRA and Historic Car events
Ø Reaches 50M+ viewers through national and
international televised events; ranked #1 in TV
exposure for all U.S. racetracks
Ø HQ of the Simraceway Performance Driving
Center and the only North American location for the
Audi Sportscar Experience
Ø International R&D destination for myriad auto
manufacturers and transportation technology
companies

3. Ø The racetrack for all of Northern and Central
California, including the Bay Area, Silicon Valley,
Sacramento, Stockton, Fresno and beyond
Ø Reach extends nationally and internationally
due to its unique layout, media relationships and
parent company, Speedway Motorsports, Inc.
Ø An ideal setting for B2B entertainment for
dozens of major companies that use the venue for
meetings and exclusive hospitality
Ø Attracts a wide range of demo groups because
of diverse event schedule
Ø Custom events and exclusive experiences
Raceway Facts!
3

4. Fortune 500 and multinational companies use the raceway for major branding
and promotion, to entertain customers, develop new relationships and enjoy an
array of exclusive experiences.
44
Business Network

5. A Sustainable Racetrack?!
5
The “Accelerating Sustainable Performance Program” is grounded in the
belief that it is possible to reduce environmental impact without
compromising performance. By partnering with companies who share this
belief, our goal is to:
Ø Showcase green technology from a performance perspective by
demonstrating clean-performing technology and vehicles including cars,
electric motorcycles and dragsters, green performance events and
summits for industry leaders
Ø Promote the adoption of new and existing sustainable business
practices such as enhanced transportation management, recycling
programs, increased energy efficiency and the installation of renewable
energy systems
Ø Raise awareness among a large and engaged performance driven
audience of race fans, car enthusiasts and our network of partners, both
established and prospective

6. Sustainability in Action!
Ø Environmentally-sensitive venue redesign
Ø Award winning recycling programs
Ø Natural land care using sheep to maintain grounds
Ø Owl boxes providing pesticide-free rodent control
Ø Green cleaning with environmentally safe products
Ø Water conservation drawing from well systems
Ø All used tires recycled
Ø A highly visible 357 kw Panasonic solar system that
accounts for more than 41% of the facility’s energy use
and includes a 100% solar powered LED message
board on heavily traveled Highway 37
Ø Amyris, the Raceway’s Official Renewable Fuels
Provider, powers all track-operated diesel-powered
vehicles resulting in fewer emissions.
The raceway in Sonoma is already one of the greenest tracks in the country.
Consider:

7. Annual Sustainable
Performance Summit!
In September of 2012, we hosted our second
annual “Accelerating Sustainable
Performance Summit.” The one-day summit
attracted nearly 200 industry leaders and media
members, and featured partners such as Amyris,
Panasonic, Safety Kleen, Yokohama and Pacific
Gas & Electric. In collaboration with
Dominican University the Raceway unveiled a
system that ranks cars based on both their
environmental qualities and performance.
Each vehicle receives a single grade that reflects
its fuel efficiency and greenhouse-gas emissions
as well as its horsepower and torque, allowing
consumers to see which cars give them the
biggest bang for the least gas.
The Summit also featured a variety of on track
demonstrations including the inaugural EV
track record set by Kleenspeed
Technologies, Inc.

8. 8
Sustainability Partners will continue to be integrated into a series of actions
designed to promote green technologies and adoption of new sustainable
business practices. Some of these exciting planned actions and sponsorship
platforms include;
Ø Enhanced Recycling/E-Waste
Ø Collaborative Transportation Programs for Major
Events
Ø Carbon-Free/Alternative Racing Exhibitions During
Major Events
Ø Green Pavilion/Fan Engagement
Ø Smart grid/electric vehicle R&D platform
Ø Education Platforms
New Sustainability Actions!

9. !
Levels of Engagement!
Three tiers of participation:
Ø Visionary – integration throughout entire program, all related
media, ownership of one major platform; traditional sponsorship
assets also include branding, suite, private hospitality assets and
VIP access across all major events
Ø Leaders – linkage to multiple actions, targeted media integration,
co-ownership of a platform; this is a substantial position that will
allow a company to be seen by all who visit the raceway and to
be positioned in extensive regional and online media
Ø Associates – targeted integration, shared platforms, and fully
customized role for existing partners, government, non-profit,
media partners, start-ups and individuals
9

10. 10
Partnership Benefits!
Benefits provided to companies participating in the Sustainable
Performance program include:
Ø Entitlement/naming of individual platforms
Ø Onsite product integration, deployment and promotion
Ø Sustainable Partnership website integration,
acceleratingsustainableperformance.com, email blasts, social media
Ø Inclusion in Sustainable Partnership signage throughout venue
Ø Demo and sampling opportunities in Green Pavilion, Panasonic
Media/Business Center and elsewhere on site
Ø Engagement in what is a high-profile, widely covered sports program

11. 11
Other Benefits!
Sustainable Partners will enjoy a range of
standard sponsorship benefits to help
bring the partnership to life including:
Ø Direct access to large corporate
executive audience
Ø High-profile track signage
Ø Tickets and discount promotions
Ø First-class hospitality
Ø Track experiences, garage/pit access

12. 12
Media and Promotion!
Actions driven by Sustainable Partners will be promoted through Raceway
media, web actions, and on-site. Media partners are being sought for
the program with TV, online and print media expected to participate.
As the primary race venue in all of Northern and Central California with a
well established network of media relationships, it is expected that the
program and related actions will generate extensive regional and
national media coverage.

13. 13
Online Visibility!
Raceway communications staff will drive
Sustainable Partner-led actions out
through web channels including social
media outlets.
The Raceway’s high-impact website
receives millions of visitors throughout
the year, and provides excellent visibility
for major partners.
Frequent email blasts to the Raceway’s
list of 80,000+ subscribers provide the
opportunity for major partners to reach an
avid fan base.
The Raceway’s recent forays into mobile
marketing will also boost partner visibility.

14. 14
Targeted Categories!
We seek to partner with companies committed to sustainability and/or
those with products that serve the green movement:
Ø Cleaning Supplies
Ø Waste/recycling
Ø Beverages
Ø Associations
Ø Healthy foods
Ø Insurance
Ø Energy
Ø IT
Ø Electronics
Ø Home Improvement
Ø Lighting
Ø Retail

15. 15
Desired Results!
The Raceway in Sonoma’s Sustainable Performance program aims to
achieve the following:
Ø Reduced environmental impact of the raceway, its events and fans
Ø Greater awareness of environmental matters among audiences
reached
Ø Well-positioned partners with high profile demonstration of products,
services and commitment to the environment
Ø Enhanced community presence and linkage
Ø International recognition as the most progressive race venue in
the world

16. 16
Contact!
For more information and to discuss this opportunity, please contact:
Matthew J. Ellis
Director, Business Development
mellis@infineonraceway.com
707-933-3903 Direct
707-334-9807 Mobile
http://acceleratingsustainableperformance.com/