Our presentation showing techniques for mobile marketing success. #DMMP

1. This is a presentation about
Mobile Marketing
STARLIGHT
DIGITAL MARKETING AGENCY

2. “Mobile has sparked a new world of media in which every object is a
medium and every place, an opportunity for a message. There is no
other platform that is as personal, as pervasive and provides the
opportunity for proximity to connect with consumers in the right
place and time.”
Mobile Marketing Association

3. Contents
1. Mobile Marketing websites and interesting articles
2. Smart Phone apps and QR codes
3. Proximity Marketing
4. Ad development
5. iAds

4. To the right is an article by Mobile Marketing
Watch. It suggests that colour is a more
important aspect in marketing than is thought. A
lot of people overlook the psychology behind the
technique of using specific colours to appeal.
“As it turns out, blue — preferred by 57 percent
of men and 35 percent of women — is the best
color to use if one’s product or message is
aimed at a gender-neutral crowd. Blue, the
color of clear skies and competence, is the
favored color of both sexes.”
Perhaps this is reason for the colour scheme
used on their website. I found this article
interesting and the information useful to
improve future advertising techniques at
Starlight Digital Marketing Agency. Check out
the link below:
http://www.mobilemarketingwatch.com/what-color-
is-your-ad-green-is-his-purple-is-hers-and-use-
blue-to-straddle-the-gender-divide-46506/

5. To the right is an article by Mobile Marketing.
This is article is about how Black Friday broke
through into the UK’s public consciousness over
the last couples of years and how UK retailers
started to take ‘Black Friday’ seriously. This year’s
Black Friday is anticipated to be even bigger.
“According to John Lewis, ‘It was not only the
company’s busiest online shopping day of the
year, it also set a number of records – more
than doubling the previous record for daily
online sales, and tripling it on mobile. During
the peak hour, 7-8am, mobile traffic was an
incredible 14 times higher than ever before.’”
This article displays statistics and interesting
insight into the impact of Black Friday and how
profitable the day can be for companies if they
get it right! Check it out using the link below:
http://mobilemarketingmagazine.com/black-friday-
uk-retailer-john-lewis-argos-dixons

6. To the right is a Mobile Marketing Association
article which explores the importance of mobile
marketing. It understands that in the current era
this a tool for accessing a wide audience, and this
means that companies can be more involved in
their consumers.
“It’s critical for your brand to understand how
mobile works in the everyday lives of
consumers, as well as how mobile has created
deeper forms of brand loyalty and paths to
purchase. It is a direct conduit into the lives
and habits of consumers. Consumers need
answers, and a properly mobilized brand can
immediately provide solutions that react and
respond to consumers in real time and
eventually predict their needs.
It shows that mobile is instant and this is an
interesting concept, possibly revolutionary and
something that a lot of brands are capturing.
http://www.mmaglobal.com/mobile-marketing-playbook/

7. Download this App!
This app is for reading QR Codes. They
work as shortcuts and links and may be
printed on tops or displayed anywhere.
Below is Starlight’s:
Use the app to scan this and you will be
sent to our website.

8. App that uses QR Codes!
Cask Finder is an app that uses QR codes.
This app is for beers fans and people
enjoy real ale. Bars across the country
have their own QR code which can be
scanned. The app registers which pubs
have been visited and users can compete
to have an ale in the most pubs across the
United Kingdom, and now branching out
to Europe.

9. Using QR codes to advertise!
Instagram is a popular photo sharing app
with lots of downloads. They could use
QR codes to advertise, as they display 1:1
photographs, the same as QR codes. This
way, if one person is on Instagram
another person would be able to scan the
code off their friend’s phone.

10. Location-based Marketing
• Major retailers, such as Ikea or Macy’s, can send store maps and coupons or
offers to apply for their credit card or to enroll in their loyalty or rewards
programs.
• Hotels can inform guests about on-site events and promotions or can offer to
enroll them in loyalty or rewards programs.
• Restaurants can send special menus/daily specials, coupons, offers for loyalty
programs, or perhaps send trivia questions or other games to help them pass the
time while they wait for their table to be ready.
• Shopping malls can offer a proximity marketing benefit to their tenants by putting
together a package of coupons or offer a discount at any mall retailer.
• Travel hubs such as airports and public transportation centers can provide maps
or display ads that can be sold to local tourist destinations. General information
about a product or service can be delivered through proximity marketing even if
the fixed location of the business or service agency changes

11. Native mobile apps:
• A native app is one that is developed to be specifically for a specific platform: Apple’s iOS,
Google’s Android, Windows Phone or (decreasingly) BlackBerry OS.
Hybrid mobile apps:
• Hybrid app can be installed on a device like a native app can, but it runs via a web browser.
These apps are built using a language called HTML5.
• These hybrid apps are not as fast, reliable or smooth as native apps.
Web apps:
• There are actually three types of web apps: traditional, responsive and adaptive.
• Traditional web apps include any website
• A responsive web app takes on a different design when it’s opened on a mobile device (i.e.
phone or tablet), altering its design to suit the device it is viewed on.
• An adaptive web app, in contrast, doesn’t change its design. It will display the same design,
but will adjust it to fit the different screen size of a mobile device.

12. iAds are banners that appear on apps on
smartphones such as the one to the left. The
concept of an iAd is that the can be clicked on and
the advertisement appears within the app and
does not open a web browser. This are becoming
increasingly popular as they are less awkward to
use and can be interactive. They also mean that
you can remain on the app you are using and the
ad can just be closed.

13. @StarlightMCR