Tips and tools on social media and advertising for new church staff.

1. Sophia Agtarap
Rethink Church
United Methodist Communications

2. What is social media
anyway?

3. United Methodist pastor’s
kid
Transplant to the south
from Seattle.
Digital immigrant
Loves being a social media
sherpa

9. Don’t post after 8pm
Don’t post after 3pm on
Friday
Know your audience

19. 2 actionables:
Like page
Sign up for emails

20. 20% text rule on posts w/ photos
What’s your goal? Engagement or
new fans?
Likes, promoted or boost
Retarget: you can change your
audience
Dark posts

21. 1. Be engaging
2. Try Facebook ads
3. Have a posting strategy
4. Be human!
5. Go easy on #

22. 6. Use the tools you’re given: Facebook analytics
7. Post photos and rich media
8. Try out polls or contests
9. Change your profile and covers
10.Fill out your ‘about’ section
11.Don’t forget to have fun

25. 1. Over 550 million registered users.
2. 34% of marketers use Twitter to successfully generate leads
3. Twitter was the fastest growing network with a 44% growth
from 2012-13.
4. 215 million monthly active users.
5. 400m tweets posted daily.
6. People get their news on twitter.
7. The best time to post on Twitter is Monday through Thursday
between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on a
Friday.

26. Goal: To increase the
number of relevant
followers to a Twitter
profile.
Featured in Twitter search
results and within the
Who To Follow section.
Suggested to users based
on ad targeting on
desktops and mobile.

27. Appear directly in the
timeline among non-paid
tweets.
Twitter regularly analyzes
the engagement rate of the
advertisers tweets to
identify five of the most
engaging to create an ad to
serve to users automatically.
Advertisers can also select
specific tweets that can be
changed anytime.

28. Appear directly in the
timeline among non-paid
tweets.
Twitter regularly analyzes
the engagement rate of the
advertisers tweets to
identify five of the most
engaging to create an ad to
serve to users automatically.
Advertisers can also select
specific tweets that can be
changed anytime.

29. Lead generation cards:
These allow advertisers to
automatically capture user
data directly from within a
tweet with a single click.
 Contains the promoted
tweet, short description,
call-to-action, and the added
bonus of an image. Lead
data can be sent to the
advertiser or simply
downloaded from Twitter.

30. 1. Get followers
2. Build a tribe
3. Not everything has to be breaking news
4. Ask: Is it shareable?

31. 5: Don’t forget to
include media

32. 6. Use tools to manage your channels.
7. Be a great headline writer…in 140
characters
8. Tweet with purpose [and passion]
9. Tweet often
10.Integrate in other channels
11.Play nice

42.  Give to get.
 Use rich media to drive your stories.
 It’s not [always] about you.
 All these things are useful if you use them.
schedule it till it becomes natural, like yoga
breaks and stretches.

44.  Be responsive [not reactive].
 Audit pages.
 Can people find you online?
 How do people know where to find you
online?
 Do online social interactions lend
themselves to other ways to connect?

46. Resources:

47. New Church Grant Criteria
• New church starts must be a United Methodist
faith community.
• New church starts must have a minimum of 75
participants.
• New church starts must be willing to develop a
communications strategy.
• New churches must fall under the definition
outlined by Path 1 at the General Board of
Discipleship.

51. Sophia Agtarap
United Methodist Communications
Rethink Church
sagtarap@umcom.org
@umrethinkchurch // @sophiakris