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Social Media's Role in Organizational Communication

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Sophia Kristina
Sophia Kristina

This document discusses using social media for organizational communication and relationship building. It suggests identifying goals like networking, fundraising, recruitment, and sharing information. The document recommends determining the target audience, which channels different organizations are using successfully, and developing a strategy before implementing a social media presence. It provides examples of YouTube videos and organizations currently leveraging social media.

Educación
1 de 11
Social Media + Organizational Communication Emerging Media’s role in our communication strategies Sophia Agtarap | sagtarap@uw.edu Graduate Opportunities & Minority Achievement Program
Relationship buildingnetworks interaction transparent Social Media Crowdsourcingconversation community ideas
“ “ Social media is not media. It’s social. -Robin Grant, We Are Social
Why social media?
Who is our audience? Faculty, staff Grad students [in your field or out?] Funders Researchers Others?
What are our goals? Network Acquire funding Professional development Recruitment/outreach Retention Share program info Thought leadership Others?
Who else is doing this? UW SACNAS UW GPSS Johns Hopkins Medicine Rehab Medicine FB Group @UofARehabMed Others?
YouTube http://www.youtube.com/watch?v=EabmWQqI7Qk http://www.youtube.com/watch?v=2sn3IwN6e7g http://www.youtube.com/watch?v=weU1e_WgQ48&feature=channel http://www.youtube.com/watch?v=vDGemOXQLFs
What are they using?
Next steps Identify goals, audience, channels Who’s on board? Strategize Others?

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Social Media's Role in Organizational Communication