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1. Analysis of
questionnaire results
Sophie Lunny

2. These demographics show that my target audience is mainly between 16-30 years old, this should
be considered when thinking about what storyline to use as it needs to appeal to this age range to
make it more conventional.

3. This shows that it is an equal number of both genders that watch and like horror
films, and so I will have to target my product towards them.

4. Everyone who answered my questionnaire watches horror films and so my results
will be reliable as all people answering the questions watches horror films.

5. Most people that answered my questionnaire watch horror films quite regularly and so
they will know what is conventional and stereotypical for horror films, so the information
that I will get will all be relevant.

6. The psychographic for the people that answered show that they all have similar interests
and hobbies which shows that they like and would be interested in horror films

7. When asking what makes a trailer appealing to you I received many answers that are
similar, people expect to see a montage, background music, scary characters, storyline
introduced, short clips, fast paced action and non diegetic sound, this gives me a good
idea of what I need to put into my trailer.

8. When asking what do you expect to see in a trailer I found out that they expect
everything that is appealing to them from the last question like fast paced editing and
montages.

9. Out of the people that answered my questionnaire most peoples favourite is a
supernatural/psychological horror films and so I will aim my horror film towards that type
of film

10. When asking what do you like about horror films lots of answers were similar including
tension and jumpy scenes, fast paced editing and scary characters and so I will use these
things in my horror trailer.