2. First Front Cover Deconstruction
•· The slogan 'September Issue'
•The blue, white and orange contrasts
has been situated obscure on
well together because it is a bright and
the front cover which is going
eye
against the codes and
catching color scheme.
conventions but for a good
reason because many parents
•Each picture is taken from a medium
will know the logo from previous
shot so you as the reader can see what
letters therefore the school
they are doing and the purpose for the
could easily get away with it
photo.
•This magazine front cover's
•The editor has put the buzz word ‘Free’
layout isn’t squashed together
in bold letters to attract the target
and everything fits well
audience because they will want to read
in its place so the target
something they don't have to pay for
audience can read everything
more clearly
•The magazine has hyperlinks at the
bottom of the page so that when the
• Overall I like this magazine
students or parents get home they can
front cover because the
access the schools website online to find
colour scheme fits well and
out more information such as the schools
there is enough edits on the
number to contact, oncoming events and
page to attract the target
much more and this makes the reader
audience because if there is
feel important because they can ask there
too little it doesn't look
own questions and get involved
professional but if there is too
themselves
much you don't read the
information that could be
important.

3. Second Front Cover Deconstruction
•The magazine does not display any •·I do not like this magazine
content therefore the parent or front cover for many different
student will not know what they are reasons that I have stated
reading above, the difference between
this front cover and the
•· This front cover does not show previous one I deconstructed
a date when it was published which is that the only writing
could mean that the magazine now displayed on this magazine is
contains old news blurry and hard to read
whereas the other has clear
•· The colours scheme for the writing which stands out on
front cover is too pale meaning you the page to grab the target
cannot see the name of the school. If audiences attention to read
they had used a darker background more. The similarities in both
the wording would be more eye- magazines is that they both
catching show their locations in their
pictures of the students being
•There are too many photographs and productive and enjoying their
no explanation of what they are which school life which will want a
does not appeal to the target parent to send their kids to
audience this school also.
• However the colour scheme is
appealing because blue and white
connote joy and calmness
showing the students would enjoy
learning at this facility

4. Third Front Cover Deconstruction
•It can be suggested that this
•The masthead gives the reader a magazines target audience is
perspective of what the magazine more for students and not
could be about because red is a parents. This is shown by the
connotation of adventure and dialogue only displaying many
catches the readers eye. insights of the schools events
such as ‘After-School Clubs’.
•It is a uplifting colour scheme
especially with the pictures •The slogan ‘Exclusive photos
showing everyone smiling. from Kew Gardens’ has been
However the pictures only display placed obscurely which goes
females therefore suggesting this against the codes and
school is single sex. conventions but in a good way
because it adds an educational
•. Also it is apparent that this slant to the magazine
school could issue their magazine
every month as it displays •The different shapes around the
‘November 2009’ underneath the dialogue show that the magazine
masthead. has had a lot work dedicated to it
therefore the target audience
respect it more and could attract
their attention as there is more
interesting information displayed.

6. First Contents Page Deconstruction
•Using the numbers next to the •The colours green, red and
dialogue and pictures goes white are uplifting colours
with the codes and conventions and symbolise the general
of magazines because the feeling throughout the
target audience will know what magazine
page to turn to for the
information they want to read •Each photograph that is
shown on this page has a
•The masthead 'Contents' is different purpose behind it
put in bigger writing and in a which interests the reader
different font to show it has a because they don't always
higher position than the rest of want to look at the same
the dialogue because its what type of photo of students
the target audience look at working, its better to show
before they read on photos of places they could
go and what type of
•The editor has situated the things students could do in
writing down the side of the the lesson
page to make it more
aesthetically pleasing for the •However the only thing that
target audience. This also links isn't mentioned on this
in with the codes and contents page is an
conventions because you introduction of what is
never see the dialogue in the featured and usually this is
middle of the page. written by the editor and
situated either at the top
corner of the contents page
or at the bottom corner.

7. Second Contents Page Deconstruction
•This colour scheme can •The colour scheme is very
be a connotation of professional as the black
wealth and luxury, this and white combined
could suggest to the together make the
target audience that the magazine look more formal
students do very well in and could be a connotation
their studies and it is a the overall school
professional working environment
environment. The picture
situated in the left hand •The masthead isn't as eye-
corner can also back this catching as most which
point up as they are goes against the codes and
dressed smartly which conventions which could be
would attract parents an advantage because it
attention to send their makes the magazine look
children to this facility. more individual.
•I think that this •A disadvantage of this
magazines target contents page is it doesn't
audience is for older display an introduction to
students because it the magazine, this is usual
doesn't show an element situated at the right hand
of fun in the colour corner and is written by the
scheme and the whole • The layout seems a bit basic and editor.
layout in general is for straight forward however this makes it
this target audience as look more organised and more easier to
they would appreciate it read by the target audience
more.

8. Third Contents Page Deconstruction
• The school’s logo has • The underlining the second
been situated obscurely half of the masthead it
on this contents page reminds the read that the
which does not fit with the information located inside is
codes and conventions. directly about the school.
By doing this the editor
has made the page look • The use of symmetry with
crowded and off-putting to the dialogue being in purple
the target audience. and red fits in with the codes
and conventions because
• The editor could have the page looks well
enlarged the logo to show organised
its importance to the
school so the target • However this editor has got
audience remember it scattered dialogue which
doesn't look in place as
• The target audience of some writing is larger then
this magazine could be others and looks clustered.
aimed at a variety of ages
because some of the • The slogan at the bottom of
dialogue is directed at the the page ‘Learn- Achieve-
students such as ‘Year 11 Succeed’ suggests how past
Prom’ but also aimed at students have achieved and
the parents/guardians with could connotate the schools
mentioning ‘Anti-Bullying overall performance.
at Brakenhale.