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               2011 6   28   
                              




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2




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                                             3


                                Facebook       20   30
  800,000
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  700,000
                                50                      32
                                      1
  600,000
                                Facebook                     213
  500,000                          155               4:3

  400,000
                                         20~39                     30
  300,000

                                         10         20       20~24
  200,000                           34
                                                          
  100,000

                                         25
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                                          40         2
                                            
               
   
   


                               
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                                                                          800,000
200,000
                                                                          700,000
180,000                                                                   600,000
                                                                          500,000
160,000                                                                   400,000
                                                                          300,000
140,000                                                                   200,000
                                                                          100,000
120,000                                                                         0




                                                                                      


                                                                                                   25-29


                                                                                                                   35-39


                                                                                                                                   45-49


                                                                                                                                                   55-59


                                                                                                                                                                   64-
                                                                                           20-24


                                                                                                           30-34


                                                                                                                           40-44


                                                                                                                                           50-54


                                                                                                                                                           60-64
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                                                                                      19
 80,000

 60,000

 40,000

 20,000

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           19   
 20-24   25-29   30-34   35-39   40-44       45-49   50-54   55-59        60-64                   64-

                                             
     
          


   

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     2011 6    7                 Facebook
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Facebookjapanpopulation

  • 1. 1 2011 6 28 confidential
  • 2. 2 Facebook ”Facebook ” ”Facebook ” 2011 6 27 confidential
  • 3. Facebook 3  Facebook 20 30 800,000 237 7 700,000  50 32 1 600,000  Facebook 213 500,000 155 4:3 400,000   20~39 30 300,000   10 20 20~24 200,000 34 100,000   25 0 40 2 confidential
  • 4. Facebook 4 confidential
  • 5. Facebook 5   Facebook confidential
  • 6. Facebook 6 800,000 200,000 700,000 180,000 600,000 500,000 160,000 400,000 300,000 140,000 200,000 100,000 120,000 0 25-29 35-39 45-49 55-59 64- 20-24 30-34 40-44 50-54 60-64 100,000 19 80,000 60,000 40,000 20,000 0 19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 64-     98 26%   40 40 confidential
  • 7. Facebook 7 confidential
  • 8. Facebook 8 
 
   98 72%   “ ” 7.4% 2.8%   2011 6 7 Facebook Facebook confidential
  • 9. 9   Facebook 10 20 30   10 20 Facebook   confidential
  • 10. 10 http://www.facebook.com/socialmedia.sorasol Facebook 980 " PDF " Facebook http://fbapp.sorasol.co.jp/fbpage/paid.html confidential